Bruno Ampezzan

This client is a worldwide fast-food brand.
They needed optimisations in a quick 3-week campaign to improve job applications.

Finished at a 125% Conversion growth and a 41% drop in Cost/Conversion.

Optimisations:
Meta pixel setup audit
Account structure tweak to Prospect+Retargeting+OwnedAudiences
Budget set up to Lifetime+Advantage campaign budget
Targeting tweaked from a lot/broad to less/accurate
Geotargeted tweaked from Radius to Location
On Placements Advantage+ placements feature turned ON
On Ads Copy, added Multiple text options
Advantage+ creative feature used for Ad Enhancements

This client is an amusement park.
They needed professional help with their Summer campaigns.
The briefing was to scale Revenue and keep profitability.
I managed not just to keep profitability but also increase it. :)

Actions at strategy and hands-on levels:
1-Conversions tracking setup audit;
2-Shared budget and Portfolio Bid Strategy features combined;
3-Tided up Brand, Generic and Competitors campaign;
4-Geotargeting redone;
5-Ads Strength moved from Poor to Excellent;
6-Search Terms absorbed as new Keywords;
7-New Assets (Extensions) added;
8-Customer Match (Bid Only on New Customers).

This client is from the electronics rental business. They were used to operate the campaigns themselves and needed a more professional approach.

I started on the project on February/24 and after 7 months on August/24 they asked to stop the campaigns as the demand was so high that they didn’t had the capacity to deliver the products to all the new clients.

Initial scenario on Jan/24:
Monthly conversions: 105
Cost/conversion: £15.59

Final scenario on Aug/24:
Monthly conversions: 617
Cost/conversion: £5.37

487% Conversion growth and 66% drop in Cost/Conversion in 7 months.