Google Ads | 34% Revenue and 149% ROAS growth in 3 months

This client is an amusement park.
They needed professional help with their Summer campaigns.
The briefing was to scale Revenue and keep profitability.
I managed not just to keep profitability but also increase it. :)

Actions at strategy and hands-on levels:
1-Conversions tracking setup audit;
2-Shared budget and Portfolio Bid Strategy features combined;
3-Tided up Brand, Generic and Competitors campaign;
4-Geotargeting redone;
5-Ads Strength moved from Poor to Excellent;
6-Search Terms absorbed as new Keywords;
7-New Assets (Extensions) added;
8-Customer Match (Bid Only on New Customers).