I am a visual storyteller with a background in communication and marketing. I help brands translate their strategic vision into persuasive images. My mission is to create more than one-shot ad campaigns: branded content with a purpose and a lasting impact. I specialize in active lifestyle, sports, and sustainability, but I'm always eager to explore new playgrounds. As Creative Director & Founder of Fenomeno since 2019, I lead a creative video studio that prioritizes people, active living, and sustainable choices. I craft audience-oriented videos and collaborate with marketing teams to translate market insights and platform trends into compelling ideas. Earlier in my career, I shaped brand activations and event communications for Golazo Brands, Aristeia Belgium, and Action Sports, delivering campaigns for brands like Red Bull, AG Insurance, and Engie.…

Bruno Keustermans

PRO

I am a visual storyteller with a background in communication and marketing. I help brands translate their strategic vision into persuasive images. My mission is to create more than one-shot ad campaigns: branded content with a purpose and a lasting impact. I specialize in active lifestyle, sports, and sustainability, but I'm always eager to explore new playgrounds. As Creative Director & Founder of Fenomeno since 2019, I lead a creative video studio that prioritizes people, active living, and sustainable choices. I craft audience-oriented videos and collaborate with marketing teams to translate market insights and platform trends into compelling ideas. Earlier in my career, I shaped brand activations and event communications for Golazo Brands, Aristeia Belgium, and Action Sports, delivering campaigns for brands like Red Bull, AG Insurance, and Engie.…

Available to hire

I am a visual storyteller with a background in communication and marketing. I help brands translate their strategic vision into persuasive images. My mission is to create more than one-shot ad campaigns: branded content with a purpose and a lasting impact. I specialize in active lifestyle, sports, and sustainability, but I’m always eager to explore new playgrounds.

As Creative Director & Founder of Fenomeno since 2019, I lead a creative video studio that prioritizes people, active living, and sustainable choices. I craft audience-oriented videos and collaborate with marketing teams to translate market insights and platform trends into compelling ideas. Earlier in my career, I shaped brand activations and event communications for Golazo Brands, Aristeia Belgium, and Action Sports, delivering campaigns for brands like Red Bull, AG Insurance, and Engie.

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Language

Dutch
Fluent
English
Advanced
French
Advanced
Italian
Beginner

Work Experience

Creative Director & Founder at Fenomeno
January 1, 2019 - Present
Fenomeno is a creative video studio focused on active lifestyle and sustainable choices; creates audience-oriented videos and collaborates with marketing teams to translate strategy into visuals.
Senior Project Manager at Sportizon (Golazo Brands)
January 1, 2008 - January 1, 2019
Developed and executed brand activation concepts for clients (e.g., AG Insurance, Red Bull, Engie); designed communication strategies for events such as the EuroHockey Championships and the FIBA 3x3 EuroTour.
Project & Sales Manager at Aristeia Belgium
January 1, 2008 - January 1, 2009
Official ticket agent for BOIC for the Olympic Games in Beijing; managed projects and sales.
Event Manager at Action Sports
January 1, 2006 - January 1, 2008
Organized various sports events and brand activations in Belgium.

Education

Postgraduate in Sport management at VLEKHO Business School, Brussels
January 1, 2005 - January 1, 2006
Master in Communication at KU Leuven
January 1, 2000 - January 1, 2004

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Other
    uniE608 AA Drink YouTube ad - cycling
    Mission: Our mission was to translate the agency’s ‘Gewoon lekker sporten’ idea into two YouTube 15 sec ads, a cycling ad for the period of May-August and a padel commercial for August-October. Challenge: The client didn’t want the stories to feel like a battle or a race between different people. The pressure to perform had to be an inner feeling. Moreover we only had 15 seconds to show two different versions of the main character: the one who just wants to perform and the one who’s priority is to enjoy the moment. Our solution: The commercials can each be divided into two parts. The first part focuses entirely on performance. The editing style is fast-paced, conveying the main character's lack of enjoyment in the sport. To amplify this feeling, we incorporated an "inner performance voice"—that voice in your head urging you to push harder, give it your all, reach for the next ball, pedal to the limit, and so on. In the second part of the commercial, the main character is grounded, realizing that the true essence lies in having fun and savoring the moment.…
    uniE608 AA Drink YouTube ad - padel
    Mission: Our mission was to translate the agency’s ‘Gewoon lekker sporten’ idea into two YouTube 15 sec ads, a cycling ad for the period of May-August and a padel commercial for August-October. Challenge: The client didn’t want the stories to feel like a battle or a race between different people. The pressure to perform had to be an inner feeling. Moreover we only had 15 seconds to show two different versions of the main character: the one who just wants to perform and the one who’s priority is to enjoy the moment. Our solution: The commercials can each be divided into two parts. The first part focuses entirely on performance. The editing style is fast-paced, conveying the main character's lack of enjoyment in the sport. To amplify this feeling, we incorporated an "inner performance voice"—that voice in your head urging you to push harder, give it your all, reach for the next ball, pedal to the limit, and so on. In the second part of the commercial, the main character is grounded, realizing that the true essence lies in having fun and savoring the moment.…
    uniE608 Richa moto apparel
    Photo and video work for the 2023 Richa summer collections: Touring, Lifestyle, Adventure and Racing. During five shoot days in Portugal, we’ve created four different commercials (one of each collection) between 45 and 90 seconds, a longer mood film of 4min30 and more than a dozen shorts snippets for social media.…
    uniE608 Ellio Max launch
    Mission: Our mission was to create a brand video for the launch of the new Ellio model: the MAX. This video for the newest Ellio poulain had to radiate their brand values: FUNctional, dare to be different and approachable. Challenge: Ellio was not super happy with the previous videos about their products, because they didn’t show the capability of the bike to ride ‘effortless 45km/h’ and didn’t transcend the right feeling and brand values. Our solution: We concentrated on action (speed), setting (locations) and vibe (model, weather, music, etc.). We intentionally eliminated all the pre/post bike riding stuff and opted for an energetic commute from the busy city center of Leuven, via a bicycle highway, to the beautiful and more quiet countryside. video filmdirector brandedcontent…