UX/UI designer and visual & motion specialist with 3+ years of experience designing user-centered digital products for hospitality and e-commerce. Focused on improving user journeys, reducing friction, and creating intuitive interfaces aligned with business goals. Experienced in remote cross-functional collaboration and turning user insights into actionable design solutions using Figma and modern UX methodologies. Strong emphasis on user research, information architecture, and scalable design systems to deliver measurable outcomes.

Bryan Fernandez

UX/UI designer and visual & motion specialist with 3+ years of experience designing user-centered digital products for hospitality and e-commerce. Focused on improving user journeys, reducing friction, and creating intuitive interfaces aligned with business goals. Experienced in remote cross-functional collaboration and turning user insights into actionable design solutions using Figma and modern UX methodologies. Strong emphasis on user research, information architecture, and scalable design systems to deliver measurable outcomes.

Available to hire

UX/UI designer and visual & motion specialist with 3+ years of experience designing user-centered digital products for hospitality and e-commerce. Focused on improving user journeys, reducing friction, and creating intuitive interfaces aligned with business goals.

Experienced in remote cross-functional collaboration and turning user insights into actionable design solutions using Figma and modern UX methodologies. Strong emphasis on user research, information architecture, and scalable design systems to deliver measurable outcomes.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Spanish; Castilian
Fluent
English
Advanced
Portuguese
Beginner

Work Experience

UX/UI Designer & Web Manager at Union Hotel Cusco
November 1, 2023 - Present
Identified user friction points through journey mapping and user flow analysis, improving navigation clarity and booking flows. Designed wireframes and UI solutions aligned with WordPress implementation to improve CTA visibility and user decision-making. Collaborated with cross-functional teams to align business goals with user needs, contributing to increased booking conversions and overall user satisfaction. Conducted user research and behavioral analysis to uncover pain points, then redesigned user flows and website structure to reduce friction in booking and ordering. Implemented visual improvements in Wix to enhance clarity and usability across the customer journey.
UX/UI & Web Designer at Fashionista Collection
May 1, 2022 - October 31, 2023
Web Designer at Sa qra’d a
February 1, 2022 - August 31, 2022
Web Designer & Manager at Q’ero Restaurant
March 1, 2020 - February 28, 2025
Produced wireframes and UI design in Figma to improve navigation and product discovery. Enhanced visual design and interface consistency to support a smoother purchase process and help meet sales objectives. Conducted research and analyzed user behavior to design an optimal user experience across digital channels. Designed the website in WordPress, achieving SEO goals and supporting the success of bookings through clearer, more intuitive navigation.

Education

Certification in UX/UI Interface Development at Continental University of Peru
January 1, 2025 - January 1, 2025
Web page development with WordPress at Edutin Academy
January 1, 2021 - January 1, 2021
Responsive Web Design (HTML/CSS/JS) at Domestika
January 1, 2021 - January 1, 2021
Associate of Arts and Sciences Degree in Graphic & Motion Arts at IUTIRLA
January 1, 2013 - January 1, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Travel & Hospitality, Retail, Software & Internet