I have over eight years of hands-on social media experience, including four years leading teams across fashion, tech, and food, pet, FMCG industries. My passion lies in crafting social strategies and content that is not just on-brand but encourages audiences to share and stick around. I managed brand social accounts with over 600k followers and helped them grow by additionally 100K+ in 1 year, and achieve 50k+ website traffic from social in 1 week from Cyber Week sales campaigns. I create social-first content that is value driven, I also provide social strategy and reporting & analytics, I can also brief, source and collaborate with content creators and influencers, drive more growth through paid social (boosted ads) aimed at growing followers, brand awareness, reach and website visits.

Bryonie Carolan Oskarsson

I have over eight years of hands-on social media experience, including four years leading teams across fashion, tech, and food, pet, FMCG industries. My passion lies in crafting social strategies and content that is not just on-brand but encourages audiences to share and stick around. I managed brand social accounts with over 600k followers and helped them grow by additionally 100K+ in 1 year, and achieve 50k+ website traffic from social in 1 week from Cyber Week sales campaigns. I create social-first content that is value driven, I also provide social strategy and reporting & analytics, I can also brief, source and collaborate with content creators and influencers, drive more growth through paid social (boosted ads) aimed at growing followers, brand awareness, reach and website visits.

Available to hire

I have over eight years of hands-on social media experience, including four years leading teams across fashion, tech, and food, pet, FMCG industries. My passion lies in crafting social strategies and content that is not just on-brand but encourages audiences to share and stick around. I managed brand social accounts with over 600k followers and helped them grow by additionally 100K+ in 1 year, and achieve 50k+ website traffic from social in 1 week from Cyber Week sales campaigns.

I create social-first content that is value driven, I also provide social strategy and reporting & analytics, I can also brief, source and collaborate with content creators and influencers, drive more growth through paid social (boosted ads) aimed at growing followers, brand awareness, reach and website visits.

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Language

English
Fluent
German
Advanced

Work Experience

Lead Social Media at Zalando Lounge (Lounge by Zalando)
October 1, 2024 - October 1, 2024
Led social strategy with a multi-million budget for Lounge by Zalando; grew Instagram by 103k+ followers and secured 169k saves; mentored 2 direct reports and expanded the social content production team. Implemented a social-first strategy with creators, delivering large-scale campaigns (e.g., Cyber Week) and optimizing ROI through a combined paid/organic approach; improved organic reach and engagement metrics while reducing CPM YoY.
Social Media & Influencer Marketing Team Lead at MIA & BEN
March 1, 2022 - March 1, 2022
Led social media and influencer marketing for a FMCG kids’ food startup in UK & DACH; launched TikTok as a new channel, generating over 4 million organic video views in Q1 and reaching 60k+ followers within 8 months; activated a network of 50 brand ambassadors; supported a major retailer redesign and achieved >3 million influencer impressions in early wins; produced viral recipe videos and nutrition content formats delivering 100k+ weekly views.
Senior Social Media & Influencer Manager at Caseable
November 1, 2019 - November 1, 2019
Built social media and influencer marketing strategy for an online tech retailer; led a strategic shift and implemented influencer programs to grow reach and engagement.
Social Media Content Manager at AirHelp
July 1, 2019 - July 1, 2019
Managed a team of 16 local freelance social media managers for an airline-tech company; created data-driven content and reported channel performance; maintained 4% engagement across 16 Facebook pages and 1 Instagram account.
Marketing Manager UK & Nordics at Lesara
July 1, 2018 - July 1, 2018
Introduced Instagram as a channel; grew to 100k+ followers from zero; led influencer marketing in UK & Nordics and partnered with celebrities (e.g., Louise Thompson) to amplify brand reach.
Content Partnerships Specialist at Stoyo Media
July 1, 2017 - July 1, 2017
Monitored and sourced viral social content for publishers (e.g., MTV); built relationships with influencers and managed content databases with partners such as NASA, UNICEF, and PETA.
Manager (Freelance Contract) at Tracks & Fields
October 1, 2016 - October 1, 2016
Maintained the advertising agency’s Facebook page; produced blog content; secured thought-piece articles with founders for leading advertising magazines.

Education

Masters in Global History at Humboldt University Berlin; Freie Universität Berlin
January 1, 2014 - January 1, 2018
Bachelor of Arts in History at University College London (Year Abroad at Charles University, Prague)
January 1, 2010 - January 1, 2014
A-Levels at Chisholm School, Northampton
January 1, 2008 - January 1, 2010

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Retail, Professional Services, Non-Profit Organization, Travel & Hospitality, Consumer Goods