I am a product, brand, and packaging designer based in Jakarta with over four years of experience turning ideas into thoughtful, market-ready products and brand experiences. My work spans beauty, wellness, fragrance, beverage, furniture, lifestyle, and consumer goods, with a focus on packaging systems, material exploration, brand identity, visual storytelling, and launch communication. I enjoy working closely with founders, creative teams, suppliers, fabricators, and production partners to bring concepts through to final production. From developing identities and packaging mockups to creating campaign assets, exhibitions, and product photography, I balance creative direction with practical execution while managing multiple projects and stakeholder expectations.…

Brenda Sherenina

I am a product, brand, and packaging designer based in Jakarta with over four years of experience turning ideas into thoughtful, market-ready products and brand experiences. My work spans beauty, wellness, fragrance, beverage, furniture, lifestyle, and consumer goods, with a focus on packaging systems, material exploration, brand identity, visual storytelling, and launch communication. I enjoy working closely with founders, creative teams, suppliers, fabricators, and production partners to bring concepts through to final production. From developing identities and packaging mockups to creating campaign assets, exhibitions, and product photography, I balance creative direction with practical execution while managing multiple projects and stakeholder expectations.…

Available to hire

I am a product, brand, and packaging designer based in Jakarta with over four years of experience turning ideas into thoughtful, market-ready products and brand experiences. My work spans beauty, wellness, fragrance, beverage, furniture, lifestyle, and consumer goods, with a focus on packaging systems, material exploration, brand identity, visual storytelling, and launch communication.

I enjoy working closely with founders, creative teams, suppliers, fabricators, and production partners to bring concepts through to final production. From developing identities and packaging mockups to creating campaign assets, exhibitions, and product photography, I balance creative direction with practical execution while managing multiple projects and stakeholder expectations.

See more

Language

Indonesian
Fluent
English
Advanced

Work Experience

Independent Product & Brand Designer at Independent
January 1, 2023 - Present
Partner with startups, SMEs, and lifestyle brands to develop market-ready brand and product experiences across beauty, wellness, furniture, and consumer goods. Develop brand identities, packaging systems, primary and secondary packaging, merchandise, marketing collateral, mockups, visual systems, product photography, and launch assets. Collaborate directly with founders and stakeholders from concept development through final production assets while managing multiple client engagements, timelines, creative quality, and client expectations. Selected clients include Karanara, Lifelabs, Iwan Tirta Home, and LipSgenics.
Creative Designer at Eugenio Hendro Design Studio
August 1, 2022 - April 1, 2026
Supported branding, visual communication, exhibition, campaign, and product launch projects for furniture, material, lifestyle, and manufacturing brands. Planned social media content calendars and developed campaign assets, presentation materials, launch communications, installation styling, and production materials. Collaborated with creative teams, fabricators, production partners, and suppliers to create commercially viable design solutions. Contributed to spatial and exhibition design projects for IFFINA, ARCH.ID, INDEX Plus, ICAD, and JIA Curated, while managing multiple projects, production requirements, timelines, and stakeholder expectations.
Creative Art Director Intern at Dentsu
February 3, 2020 - April 3, 2020
Developed integrated advertising campaign strategies in collaboration with marketing teams and media buyers to ensure alignment with brand objectives and audience targeting. Partnered closely with copywriters to craft compelling messaging concepts and storytelling across multi-channel campaigns.

Education

Bachelor of Science in Product Design Innovation at Prasetiya Mulya University
January 1, 2019 - January 1, 2023

Qualifications

Social Media Management
January 1, 2026 - August 31, 2026
Introduction to Social Media Marketing
January 1, 2026 - August 31, 2026
Social Media Advertising
January 1, 2026 - August 31, 2026

Industry Experience

Consumer Goods, Professional Services, Media & Entertainment, Manufacturing, Retail
    Packaging Design Portfolio
    Creative Designer with 4+ years of experience delivering brand-driven visual communication across editorial, brand identity, digital, and print media. Experienced in both studio-based and independent freelance work, creating cohesive visual systems for brands across physical and digital touchpoints. Strong in layout, typography, visual storytelling, and translating client objectives into effective graphic solutions.…