Multidisciplinary Creative Professional with 4 years of experience developing brand experiences across visual communication, product development, exhibitions, spatial design, and creative storytelling. Experienced in translating concepts into impactful brand experiences through creative strategy, visual storytelling, project coordination, and cross-functional collaboration. Skilled in managing projects from ideation through execution while working alongside creative teams, production partners, and business stakeholders. Passionate about creative direction, brand experiences, design strategy, and multidisciplinary project leadership.

Brenda Sherenina

Multidisciplinary Creative Professional with 4 years of experience developing brand experiences across visual communication, product development, exhibitions, spatial design, and creative storytelling. Experienced in translating concepts into impactful brand experiences through creative strategy, visual storytelling, project coordination, and cross-functional collaboration. Skilled in managing projects from ideation through execution while working alongside creative teams, production partners, and business stakeholders. Passionate about creative direction, brand experiences, design strategy, and multidisciplinary project leadership.

Next availability:
July 25, 2026

Multidisciplinary Creative Professional with 4 years of experience developing brand experiences across visual communication, product development, exhibitions, spatial design, and creative storytelling. Experienced in translating concepts into impactful brand experiences through creative strategy, visual storytelling, project coordination, and cross-functional collaboration.

Skilled in managing projects from ideation through execution while working alongside creative teams, production partners, and business stakeholders. Passionate about creative direction, brand experiences, design strategy, and multidisciplinary project leadership.

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Language

Indonesian
Fluent
English
Advanced

Work Experience

Freelance Product Designer at Self-Employed
January 1, 2023 - October 30, 2025
As a freelance designer, I’ve collaborated with various clients to create innovative designs in product, packaging, and graphic design, focusing on user experience and aesthetics.
Product Designer (Product Development & Project Lead) at Eugenio Hendro Design Studio
August 1, 2022 - October 30, 2025
Conducted in-depth brand and product research to identify design opportunities and define creative direction. Collaborated with the Creative Director to curate brand narratives, visual campaigns, and exhibition storytelling. Led 10+ product design developments from ideation to production, ensuring alignment with brand identity and quality standards.
Creative Art Director Intern at Dentsu
February 3, 2020 - April 3, 2020
Developed integrated advertising campaign strategies in collaboration with marketing teams and media buyers to ensure alignment with brand objectives and audience targeting. Partnered closely with copywriters to craft compelling messaging concepts and storytelling across multi-channel campaigns.

Education

Bachelor of Science in Product Design Innovation at Prasetiya Mulya University
January 1, 2019 - January 1, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Professional Services, Media & Entertainment