Spearheading the Launch of a New Affiliate Marketing Program at Truist

I was hired by Truist, a top 10 US commercial bank, to develop a Go-To-Market strategy and establish their affiliate marketing program, where the bank was lagging behind competitors.

Problem

The lack of an affiliate marketing program hurt Truist’s competitive position. The task required cross-collaboration with diverse teams and navigating a lengthy approval process in a regulated industry.

My Contributions

I led the project, leveraging my affiliate marketing and customer acquisition skills. I coordinated with teams to ensure alignment and compliance, keeping the project on track despite the complex approval process.

Outcomes

After a year of planning and coordination, we launched the affiliate marketing program with our flagship checking product. This enhanced Truist’s competitive standing and opened new avenues for customer acquisition, showcasing collaboration and my ability to drive results in a challenging environment.