Available to hire
Hello! I’m Burak Kurt, a performance-driven digital marketing professional with over 8 years of experience crafting result-oriented campaigns across diverse industries and regions. I specialize in performance marketing, media planning, and full-funnel digital strategy, and I love leveraging AI tools like ChatGPT, Gemini, Copilot, and Grok to drive smarter decisions.
I have a proven track record of scaling campaigns, optimizing budgets, and delivering actionable insights that accelerate growth. I enjoy collaborating with clients and teams to design omnichannel strategies, automate reporting, and continuously test and refine creative assets to improve ROAS.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
German
Beginner
Work Experience
Digital Marketing Specialist at American Tile Depot
June 1, 2025 - July 31, 2025Manage and optimize the company's Google Ads account, focusing on e-commerce growth and ROAS improvement. Develop comprehensive digital marketing strategies including funnel planning, budget distribution, and channel selection. Execute high-performance ad campaigns across search, shopping, and display networks tailored to business goals. Track, analyze, and report key performance metrics to guide ongoing optimization efforts. Continuously refine targeting, creatives, and bidding strategies to boost conversion rates and lower CPA.
PPC Executive at Growth Agency
August 1, 2024 - June 28, 2025Manage and drive growth for UK market clients' Google Ads accounts, ensuring revenue expansion. Develop and execute strategic plans including budget allocation, campaign execution, performance management, and reporting. Build AI-informed strategies including budget allocation, asset creation, and reporting. Optimize performance using AI-powered analytics tools for insight-driven campaign refinement. Support clients in scaling their business and increasing market share through data-driven advertising strategies. Provide proactive solutions to align with clients' business objectives and maximize campaign effectiveness.
Sr. International Performance Marketing Executive at Memorial Healthcare Group
February 1, 2024 - May 31, 2024Managed and oversaw international marketing campaigns across MENA, Europe, and Asia regions. Orchestrated campaign execution in 12 different languages, ensuring cultural and linguistic relevance. Developed and adapted performance management strategies using AI tools for better lead quality based on country-specific dynamics. Enhanced campaign execution, KPI monitoring, and funnel effectiveness through automated reporting. Collaborated with cross-functional teams and external partners. Generated detailed reports with actionable insights for optimization.
Sr. Performance Marketing Expert at Parolapara
October 1, 2023 - January 31, 2024Oversaw comprehensive marketing campaigns within the Turkish fintech market focusing on virtual POS, online payments, cashbacks, and mobile POS. Implemented performance management strategies aligned with KPIs focused on high-quality lead generation. Utilized AI insights for audience targeting and KPI-driven improvements. Collaborated with cross-functional teams and external partners to maximize campaign effectiveness. Provided detailed reporting with actionable stakeholder insights.
Digital Marketing Manager at GroupM
February 1, 2022 - June 30, 2023Orchestrated data-driven campaigns for Ferrero Turkey brands, achieving remarkable ROI through targeted performance marketing strategies. Led team collaboration, adapted strategies in response to the digital landscape, and pioneered innovative marketing solutions. Enhanced campaign efficiency by analyzing data and refining targeting, contributing to brand visibility, engagement, and revenue growth.
Sr. Performance Marketing Executive at GroupM
October 1, 2020 - February 1, 2022Drove digital campaigns for Garanti BBVA and Ferrero Turkey brands, optimizing brand visibility and ROI. Leveraged performance analytics for campaign adjustments, elevating digital presence and effectiveness in line with market trends. Collaborated cross-functionally to ensure strategic alignment.
Sr. Digital Marketing Specialist at ELOR HOLDING
December 1, 2019 - October 31, 2020Managed Google Ads, Facebook Ads, Email Marketing, and SEO strategies and budgets across group companies. Increased channel performance focusing on ROAS and ROI. Managed website content, CMS platforms, analytics, and conversion tracking. Led content creation for on-page and off-page SEO. Conducted A/B testing for display ads and mailing campaigns. Projects included CMS platform testing and website content integration.
Digital Marketing Specialist at Hertz Turkey
April 1, 2018 - August 31, 2019Managed SEM, SEO, SMM, Email Marketing, and Web Push Marketing campaigns. Created and optimized Google Ads and Facebook/Instagram Ads campaigns. Conducted audience testing including affinity, custom intent, and remarketing. Collaborated with software developers on UI/UX improvements. Managed influencer marketing and created content for multiple digital channels. Conducted analysis and reporting of campaign metrics.
Digital Marketing Assistant at Porte
December 1, 2016 - April 30, 2018Managed SEM, SMM, Email Marketing, and Web Push Marketing including Google Ads and Facebook Business Manager campaigns. Designed banners and email marketing scenarios. Collaborated with IT to improve website user-friendliness and managed campaign performance reporting.
E-commerce Category Responsible at Decathlon Türkiye
August 1, 2013 - October 31, 2013Handled online content layout, banner design, product placement, advertising, and pricing for online store to increase category sales capacity.
Merchandiser at Coca-Cola İçecek
February 1, 2011 - March 31, 2012Managed price and stock control of Coca Cola products. Organized promotions and campaigns based on market sales capacity and maintained product section layouts in hypermarkets.
Digital Marketing Specialist at American Tile Depot
June 1, 2025 - July 1, 2025Managed and optimized the company's Google Ads account focusing on e-commerce growth and ROAS improvement. Developed comprehensive digital marketing strategies including funnel planning, budget distribution, and channel selection. Executed high-performance ad campaigns across search, shopping, and display networks tailored to business goals. Tracked, analyzed, and reported key performance metrics to guide ongoing optimization efforts. Continuously refined targeting, creatives, and bidding strategies to boost conversion rates and lower CPA.
PPC Executive at Growth Agency
August 1, 2024 - July 1, 2025Managed and drove growth for UK market clients' Google Ads accounts to ensure revenue expansion. Developed and executed strategic plans including budget allocation, campaign execution, performance management, and reporting. Built AI-informed strategies encompassing budget allocation, asset creation, and reporting. Optimized performance using AI-powered analytics tools for insight-driven campaign refinement. Supported clients in scaling their business and increasing market share through data-driven advertising strategies. Provided proactive solutions aligned with clients' business objectives to maximize campaign effectiveness.
Sr. International Performance Marketing Executive at Memorial Healthcare Group
February 1, 2024 - May 31, 2024Managed and oversaw international marketing campaigns across MENA, Europe, and Asia regions. Orchestrated campaign execution in 12 different languages ensuring cultural and linguistic relevance. Developed and adapted performance management strategies using AI tools for better lead quality based on each country and region's dynamics. Enhanced campaign execution, KPI monitoring, and funnel effectiveness through automated reporting. Monitored and analyzed KPIs to ensure high-quality lead generation for healthcare services. Led planning, strategy development, and reporting processes to drive campaign success. Collaborated with cross-functional teams and partners to execute marketing initiatives effectively and generated detailed performance reports with actionable insights.
Sr. Performance Marketing Expert at Parolapara
October 1, 2023 - January 31, 2024Served as a Senior Performance Marketing Expert for a fintech and online payment company focusing on the Turkish market. Managed execution of campaigns focusing on virtual POS, online payments with links, cashbacks, and mobile POS tailored to the target audience. Implemented performance management strategies aligned with KPIs emphasizing high-quality lead generation for online payment services. Led planning, strategy development, and marketing initiative execution to align with business objectives and market trends. Used data-driven insights and AI for audience targeting and KPI-focused strategy improvements. Developed cross-functional initiatives integrating AI-generated ad assets and dashboards. Collaborated with teams and partners to maximize campaign effectiveness and provided comprehensive performance reports with actionable insights.
Digital Marketing Manager at GroupM
February 1, 2022 - June 30, 2023Orchestrated data-driven campaigns that propelled brand growth and market presence for Ferrero Turkey Brands. Leveraged strategic insights and analytical expertise to optimize online advertising efforts, consistently achieving remarkable ROI through targeted performance marketing strategies. Adapted strategies to the evolving digital landscape to maximize effectiveness and fostered cross-functional collaboration. Pioneered innovative performance marketing solutions to deliver exceptional marketing outcomes and strengthen brand visibility and engagement. Enhanced campaign efficiency by interpreting analytics and refining targeting, contributing to revenue growth.
Sr. Performance Marketing Executive at GroupM
October 1, 2020 - February 1, 2022Strategically drove digital campaigns for Garanti BBVA and Ferrero Turkey Brands, optimizing brand visibility and ROI through data-backed performance marketing strategies. Leveraged performance analytics to fine-tune campaigns for maximum engagement and conversion. Translated data insights into tailored marketing approaches to enhance effectiveness. Elevated digital presence, increased brand recognition, and optimized marketing spend efficiency. Collaborated with cross-functional teams to align campaigns with brand objectives and adapted strategies according to shifting market dynamics.
Sr. Digital Marketing Specialist at ELOR HOLDING
December 1, 2019 - October 31, 2020Managed and planned Google Ads, Facebook Ads, Email Marketing, and SEO strategies for group companies. Oversaw budgeting and optimization of Google Ads accounts and Facebook Ads performance. Managed website content and CMS platforms, analyzed Google Analytics data for strategy adjustments. Set up conversion tracking and implemented tagging via Tag Manager. Created content optimized for SEO, conducted A/B testing for display ads and email campaigns. Handled project management for CMS, B2B and B2C platforms, and conducted reporting.
Digital Marketing Specialist at Hertz Turkey
April 1, 2018 - August 31, 2019Handled SEM, SEO, Social Media Marketing, Email Marketing, and Web Push Marketing. Managed Google Ads, Facebook Ads, Emails, and Social Media accounts. Created and optimized search, display, and shopping campaigns in Google Ads as well as story, feed, and carousel campaigns in Facebook Business Manager. Conducted audience testing, banner design, A/B testing. Collaborated with software developers for UI/UX improvements. Managed content creation for SEO, influencer collaborations, email campaign design and optimization, web push campaigns, and comprehensive reporting.
Digital Marketing Assistant at Porte
December 1, 2016 - April 30, 2018Managed SEM, Social Media Marketing, Email Marketing, and Web Push Marketing. Created and optimized Google Ads and Facebook Business Manager campaigns. Identified website and mobile site issues to improve user experience, collaborating with IT departments to implement and test updates. Designed banner ads and managed email marketing campaigns including text testing and performance optimization. Targeted CRM data for mailings and provided performance reports.
E-commerce Category Responsible at Decathlon Türkiye
August 1, 2013 - October 31, 2013Managed online content layout, banners, product placement, and advertising for online store products. Edited prices and descriptions to increase category sales capacity.
Merchandiser at Coca-Cola İçecek
February 1, 2011 - March 31, 2012Monitored price and stock control of Coca-Cola products. Organized promotion and campaign events based on market sales capacity. Responsible for product placement and section layout in hypermarkets.
Digital Marketing Specialist at American Tile Depot
June 1, 2025 - PresentManage and optimize the company's Google Ads account to focus on e-commerce growth and improve ROAS. Develop digital marketing strategies involving funnel planning, budget distribution, and channel selection. Execute high-performance ad campaigns across search, shopping, and display networks. Monitor key performance metrics and continuously optimize targeting, creatives, and bidding to boost conversions and reduce CPA.
PPC Executive at Growth Agency
August 1, 2024 - PresentManage and grow UK clients' Google Ads accounts to expand revenue. Develop and execute strategic plans including budget allocation, campaign execution, performance management, and reporting. Build AI-informed strategies for budget allocation, asset creation, and reporting. Optimize campaign performance using AI-powered analytics to provide data-driven refinements. Support clients in scaling businesses and increasing market share with proactive advertising solutions aligned to business objectives.
Sr. International Performance Marketing Executive at Memorial Healthcare Group
May 31, 2024 - July 26, 2025Managed international marketing campaigns in MENA, Europe, and Asia regions. Executed campaigns in 12 languages ensuring cultural relevance. Developed AI-driven performance management strategies tailored to each regional market. Improved campaign execution, KPI monitoring, and lead quality through automated reporting. Collaborated with cross-functional teams and partners to deliver successful marketing initiatives and provided actionable performance insights.
Sr. Performance Marketing Expert at Parolapara
January 31, 2024 - July 26, 2025Led comprehensive marketing campaigns for fintech and online payment services in the Turkish market. Managed virtual POS, cashback, and mobile POS campaigns focused on high-quality lead generation. Leveraged AI insights for audience targeting, KPI-driven strategy improvements, and cross-functional initiatives integrating AI-generated ad assets and dashboards. Collaborated with internal and external teams for maximum campaign effectiveness and generated detailed performance reports.
Digital Marketing Manager at GroupM
June 30, 2023 - July 26, 2025Orchestrated data-driven digital marketing campaigns for clients including Ferrero Turkey, enhancing brand growth and market presence. Led performance marketing strategy, optimization, and cross-department collaboration. Delivered targeted campaigns with remarkable ROI, monitoring analytics and refining targeting approaches. Pioneered innovative marketing solutions to stay ahead in the dynamic digital landscape.
Sr. Performance Marketing Executive at GroupM
February 1, 2022 - July 26, 2025Drove digital campaigns for Garanti BBVA and Ferrero Turkey brands. Optimized brand visibility and return on investment through data-backed performance marketing strategies. Utilized performance analytics to enhance engagement and conversions. Collaborated with cross-functional teams to align campaigns with brand objectives and adapted strategies in response to market changes.
Sr. Digital Marketing Specialist at ELOR HOLDING
October 1, 2020 - July 26, 2025Managed Google Ads, Facebook Ads, email marketing, SEO, and website content for group companies. Led budgeting, optimization, and performance improvement across channels to increase ROAS and ROI. Set up conversion tracking and analytics, created SEO content, optimized mailing campaigns using data analysis, ran A/B testing, and managed multiple CMS and e-commerce platforms.
Digital Marketing Specialist at Hertz Turkey
August 1, 2019 - July 26, 2025Handled SEM, SEO, social media marketing, email marketing, and web push marketing. Created and optimized Google Ads and Facebook Ads campaigns, managed audiences including affinity and remarketing, and conducted A/B testing to enhance performance. Collaborated with software developers to improve UI/UX via ERP systems and managed influencer collaborations alongside content and banner creation.
Digital Marketing Assistant at Porte
April 1, 2018 - July 26, 2025Managed SEM, social media marketing, email marketing, and web push campaigns. Created various ad campaigns on Google Ads and Facebook Business Manager, optimized campaigns with data analysis, identified site bugs with IT collaboration, designed banners for ad and mailing campaigns, optimized mailings using performance metrics, and reported regularly.
E-commerce Category Responsible at Decathlon Türkiye
October 1, 2013 - July 26, 2025Oversaw online content layout, banners, product placement, and advertising for the online store. Edited product prices and descriptions with the goal of increasing category sales capacity.
Merchandiser at Coca-Cola İçecek
March 1, 2012 - July 26, 2025Managed price and stock control of Coca-Cola products. Organized promotion and campaign events based on market sales capacity and ensured proper product exposal and section layout in hypermarkets.
Digital Marketing Specialist at American Tile Depot
June 1, 2025 - PresentManage and optimize Google Ads accounts for e-commerce growth; develop comprehensive digital marketing strategy including funnel planning, budget distribution, and channel selection; execute high-performance campaigns across search, shopping, and display; track KPIs; refine targeting, creatives, and bidding to boost conversions and lower CPA.
PPC Executive at Growth Agency
August 1, 2025 - October 11, 2025Drive growth for UK market clients' Google Ads accounts; develop strategic plans including budget allocation, campaign execution, performance management, and reporting; build AI-informed strategies including asset creation and automated reporting; optimize performance using AI-powered analytics tools; support clients in scaling.
Sr. International Performance Marketing Executive at Memorial Healthcare Group
May 31, 2024 - October 11, 2025Managed international campaigns across MENA, Europe, and Asia in 12 languages; orchestrated campaign execution; developed AI-driven performance management; enhanced KPI monitoring and funnel effectiveness through automated reporting; ensure high-quality lead generation for healthcare services.
Sr. Performance Marketing Expert at Parolapara
January 31, 2024 - October 11, 2025Led campaigns for Turkish fintech online payments; implemented KPI-driven performance management; planned and executed marketing initiatives; used AI insights for audience targeting and KPI-focused strategy; developed cross-functional AI ad assets and dashboards.
Digital Marketing Manager at GroupM
June 30, 2023 - October 11, 2025Orchestrated data-driven campaigns for Ferrero Turkey; optimized online advertising; achieved strong ROI; collaborated across departments; introduced innovative solutions; contributed to revenue growth and brand visibility.
Sr. Performance Marketing Executive at GroupM
February 28, 2022 - October 11, 2025Drove digital campaigns for Garanti BBVA and Ferrero Turkey; optimized ROI; used analytics to refine targeting; increased engagement and conversion; cross-functional collaboration across teams.
Sr. Digital Marketing Specialist at ELOR HOLDING
October 31, 2020 - October 11, 2025Managed and planned Google Ads, Facebook Ads, Email Marketing and SEO for group companies; increased RoAS; managed websites' content; set up tracking with Tag Manager; produced on-page and off-page SEO content; managed email campaigns; weekly/monthly reporting.
Digital Marketing Specialist at Hertz Turkey
August 31, 2019 - October 11, 2025SEM, SEO, SMM, Email Marketing, Web Push; managed Google Ads and Facebook Ads; created search and display campaigns; optimized CPC, bids and ad texts; designed banners and tested audiences; improved UI/UX with ERP integration.
Digital Marketing Assistant at Porte
April 30, 2018 - October 11, 2025SEM, SMM, Email Marketing and Web Push; created campaigns; data analysis and reporting; collaborated with IT for site updates; designed banners; tested email campaigns and targeting Denizbank CRM; regular reporting.
E-commerce Category Responsible at Decathlon Türkiye
October 31, 2013 - October 11, 2025Online content layout, banner and product placement; advertising of products in online store; edited product prices and descriptions; increased category sales.
Merchandiser at Coca-Cola İçecek
March 31, 2012 - October 11, 2025Price and stock control; organize promotions and campaigns; manage exposure and section layout in hypermarkets.
Education
Bachelor's degree at Marmara University
January 1, 2009 - December 31, 2014Highschool at Kadir Has Anatolian High School
January 1, 2004 - December 31, 2009Bachelor's degree at Marmara University
January 1, 2009 - December 31, 2014Highschool at Kadir Has Anatolian High School
January 1, 2004 - December 31, 2009Bachelor's degree at Marmara University
January 1, 2009 - December 31, 2014Highschool at Kadir Has Anatolian High School
January 1, 2004 - December 31, 2009Bachelor's degree, Business Administration and Management at Marmara University
January 1, 2009 - January 1, 2014Qualifications
Google Ads Video Certification
January 1, 2023 - December 31, 2023Google Ads Display Certification
January 1, 2023 - December 31, 2023Google Ads Video Certification
January 11, 2030 - October 11, 2025Google Ads Display Certification
January 11, 2030 - October 11, 2025Industry Experience
Retail, Financial Services, Healthcare, Travel & Hospitality, Consumer Goods, Professional Services, Software & Internet, Media & Entertainment
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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