Burcu Gultepe

Developed and implemented a Marketing Plan including market research, competitor analysis, KPI setting, and content calendar development. Executed integrated digital marketing campaigns to drive brand awareness, engagement, and lead generation in a B2B environment. Managed end-to-end social media strategies, including content planning, copywriting, scheduling, and performance analysis. Planned, executed, and optimised integrated digital marketing campaigns to drive brand awareness, audience engagement, and lead generation within the B2B food manufacturing sector. Implemented email marketing and marketing automation campaigns using Mailchimp, applying audience segmentation, A/B testing principles, and engagement tracking to improve campaign effectiveness. Analysed campaign performance using marketing metrics and generated performance reports to support data-driven decision-making. Developed SEO-optimised content for LinkedIn and industry platforms through keyword research and on-page op

Assisted in Sustainable Leicester’s Net Good City Campaign by developing and implementing social media strategies to increase brand awareness and engagement. Contributed to campaign planning, content creation, and timeline coordination using structured planning tools. Supported KPI-aligned campaign execution and collaborated within a cross-functional team to deliver digital and offline marketing initiatives.

Taught English language to diverse learner groups, designed lesson plans, and facilitated communicative activities to enhance language proficiency. Managed classroom dynamics and tracked learner progress over extended periods.