Case: Creating a musical composition for Lay's worldwide advertisement

Vasily Bvoice
Published

0
  • Project creator

Your revised text is quite good! Just one small correction:

In this commercial by BBDO agency, I worked as a sound producer and composer: communicated with the brand team, selected the vocalist, arranged the music, and managed the sound. The initial task was to create a unique reinterpretation of a well-known song for PepsiCo (Lay’s). An interesting fact is that a year after the end of the broadcasting rights for the ad, the company requested to extend the license for another season. The music could indeed be timeless.

#music #video #composer #sound #producer