Case: Creating a musical composition for Lay's worldwide advertisement
Vasily Bvoice
Published
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Your revised text is quite good! Just one small correction:
In this commercial by BBDO agency, I worked as a sound producer and composer: communicated with the brand team, selected the vocalist, arranged the music, and managed the sound. The initial task was to create a unique reinterpretation of a well-known song for PepsiCo (Lay’s). An interesting fact is that a year after the end of the broadcasting rights for the ad, the company requested to extend the license for another season. The music could indeed be timeless.
#music #video #composer #sound #producer