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Hi, I'm Mariela Victoria, a brand identity and visual systems designer & illustrator with 7+ years of experience building minimalist, cohesive brand ecosystems across digital and physical touchpoints. I’ve delivered end-to-end identity, environmental, and campaign design for clients including Atlantic Records, Disney, Audible, Hash Kitchen, and Skyward Construction. I'm also a digital artist exploring nostalgia, contemporary design, and emerging Web3 creative platforms.…Hi, I'm Mariela Victoria, a brand identity and visual systems designer & illustrator with 7+ years of experience building minimalist, cohesive brand ecosystems across digital and physical touchpoints. I’ve delivered end-to-end identity, environmental, and campaign design for clients including Atlantic Records, Disney, Audible, Hash Kitchen, and Skyward Construction. I'm also a digital artist exploring nostalgia, contemporary design, and emerging Web3 creative platforms.

Mariela Victoria

Illustrator, Brand Designer, Graphic Designer, +2

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Hi, I'm Mariela Victoria, a brand identity and visual systems designer & illustrator with 7+ years of experience building minimalist, cohesive brand ecosystems across digital and physical touchpoints. I’ve delivered end-to-end identity, environmental, and campaign design for clients including Atlantic Records, Disney, Audible, Hash Kitchen, and Skyward Construction. I'm also a digital artist exploring nostalgia, contemporary design, and emerging Web3 creative platforms.…Hi, I'm Mariela Victoria, a brand identity and visual systems designer & illustrator with 7+ years of experience building minimalist, cohesive brand ecosystems across digital and physical touchpoints. I’ve delivered end-to-end identity, environmental, and campaign design for clients including Atlantic Records, Disney, Audible, Hash Kitchen, and Skyward Construction. I'm also a digital artist exploring nostalgia, contemporary design, and emerging Web3 creative platforms.

Available to hire

Hi, I’m Mariela Victoria, a brand identity and visual systems designer & illustrator with 7+ years of experience building minimalist, cohesive brand ecosystems across digital and physical touchpoints. I’ve delivered end-to-end identity, environmental, and campaign design for clients including Atlantic Records, Disney, Audible, Hash Kitchen, and Skyward Construction.

I’m also a digital artist exploring nostalgia, contemporary design, and emerging Web3 creative platforms.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Brand Identity & Visual Designer at Freelance

January 1, 2018 - Present

Freelance Brand Identity & Visual Designer delivering 50+ brand identity systems, translating client goals into scalable logo architecture, typography hierarchies, color systems, asset libraries, and formal brand guidelines. Lead creative strategy and brand positioning while executing visual solutions across UI/UX, web, email, social, and campaign design to maintain a cohesive multi-channel brand presence. Design packaging, retail graphics, environmental branding, and print collateral aligned with production workflows, vendor specs, and clean handoff. Manage 4–6 concurrent client engagements from discovery through final production delivery, collaborating with marketing teams to align brand strategy with execution across digital and physical touchpoints. Maintain 90%+ on-time delivery across lifecycles from 2 weeks to 6 months, with structured discovery, iteration, and refinement. Built a referral-driven pipeline with 60%+ of new business from repeat clients and word-of-mouth.