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I'm Sarah Miller, a Creative Director, Brand Strategist and Senior Designer with over a decade of experience spanning brand, marketing, design, and real-world business leadership. Before moving fully into creative roles, I built and scaled a hospitality business to over $4 million in annual turnover before the age of 25, giving me a rare commercial footing that informs every project.\n\nI partner with founders and leadership teams to balance creativity with practicality and commercial intent. I’ve led creative direction and brand strategy across hospitality, tourism, lifestyle, and purpose-driven clients; delivered brand positioning, visual identities, tone of voice, websites, campaigns, and content systems; and balanced high-level strategy with hands-on graphic design and execution across digital and print. I run strategy sessions, workshops, and creative reviews to align teams and unlock clarity, collaborating closely with designers, copywriters, developers, photographers, and illustrators. I helped shape Studio Untitled’s sprint-based delivery model for fast, focused, high-impact outcomes and present work confidently to clients, guiding decision-making while maintaining creative integrity.…I'm Sarah Miller, a Creative Director, Brand Strategist and Senior Designer with over a decade of experience spanning brand, marketing, design, and real-world business leadership. Before moving fully into creative roles, I built and scaled a hospitality business to over $4 million in annual turnover before the age of 25, giving me a rare commercial footing that informs every project.\n\nI partner with founders and leadership teams to balance creativity with practicality and commercial intent. I’ve led creative direction and brand strategy across hospitality, tourism, lifestyle, and purpose-driven clients; delivered brand positioning, visual identities, tone of voice, websites, campaigns, and content systems; and balanced high-level strategy with hands-on graphic design and execution across digital and print. I run strategy sessions, workshops, and creative reviews to align teams and unlock clarity, collaborating closely with designers, copywriters, developers, photographers, and illustrators. I helped shape Studio Untitled’s sprint-based delivery model for fast, focused, high-impact outcomes and present work confidently to clients, guiding decision-making while maintaining creative integrity.

Sarah Miller

Creative Director, Brand Strategist, Graphic Designer, +4

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I'm Sarah Miller, a Creative Director, Brand Strategist and Senior Designer with over a decade of experience spanning brand, marketing, design, and real-world business leadership. Before moving fully into creative roles, I built and scaled a hospitality business to over $4 million in annual turnover before the age of 25, giving me a rare commercial footing that informs every project.\n\nI partner with founders and leadership teams to balance creativity with practicality and commercial intent. I’ve led creative direction and brand strategy across hospitality, tourism, lifestyle, and purpose-driven clients; delivered brand positioning, visual identities, tone of voice, websites, campaigns, and content systems; and balanced high-level strategy with hands-on graphic design and execution across digital and print. I run strategy sessions, workshops, and creative reviews to align teams and unlock clarity, collaborating closely with designers, copywriters, developers, photographers, and illustrators. I helped shape Studio Untitled’s sprint-based delivery model for fast, focused, high-impact outcomes and present work confidently to clients, guiding decision-making while maintaining creative integrity.…I'm Sarah Miller, a Creative Director, Brand Strategist and Senior Designer with over a decade of experience spanning brand, marketing, design, and real-world business leadership. Before moving fully into creative roles, I built and scaled a hospitality business to over $4 million in annual turnover before the age of 25, giving me a rare commercial footing that informs every project.\n\nI partner with founders and leadership teams to balance creativity with practicality and commercial intent. I’ve led creative direction and brand strategy across hospitality, tourism, lifestyle, and purpose-driven clients; delivered brand positioning, visual identities, tone of voice, websites, campaigns, and content systems; and balanced high-level strategy with hands-on graphic design and execution across digital and print. I run strategy sessions, workshops, and creative reviews to align teams and unlock clarity, collaborating closely with designers, copywriters, developers, photographers, and illustrators. I helped shape Studio Untitled’s sprint-based delivery model for fast, focused, high-impact outcomes and present work confidently to clients, guiding decision-making while maintaining creative integrity.

Available to hire

I’m Sarah Miller, a Creative Director, Brand Strategist and Senior Designer with over a decade of experience spanning brand, marketing, design, and real-world business leadership. Before moving fully into creative roles, I built and scaled a hospitality business to over $4 million in annual turnover before the age of 25, giving me a rare commercial footing that informs every project.\n\nI partner with founders and leadership teams to balance creativity with practicality and commercial intent. I’ve led creative direction and brand strategy across hospitality, tourism, lifestyle, and purpose-driven clients; delivered brand positioning, visual identities, tone of voice, websites, campaigns, and content systems; and balanced high-level strategy with hands-on graphic design and execution across digital and print. I run strategy sessions, workshops, and creative reviews to align teams and unlock clarity, collaborating closely with designers, copywriters, developers, photographers, and illustrators. I helped shape Studio Untitled’s sprint-based delivery model for fast, focused, high-impact outcomes and present work confidently to clients, guiding decision-making while maintaining creative integrity.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Creative Director, Brand Strategist and Senior Designer at Studio Untitled

January 1, 2023 - January 1, 2025

Led creative direction and brand strategy across hospitality, tourism, lifestyle, and purpose-driven clients. Shaped visual identities, tone of voice, websites, campaigns, and content systems. Balanced high-level strategy with hands-on design across digital and print. Ran strategy sessions, workshops, and creative reviews to align teams and unlock clarity. Collaborated with designers, copywriters, developers, photographers, and illustrators to deliver fast, high-impact outcomes.

Founder & Managing Director at Kiss the Berry

January 1, 2013 - January 1, 2019

Founded and scaled a hospitality brand from a single market stall into five company-owned stores, with 100+ staff and annual turnover over $4 million. Led all brand, marketing and creative direction, shaping visual identity, customer experience, and public presence. Directed marketing strategies across digital, in-store, events, partnerships, and community engagement; oversaw interior fit-outs, site selection, budgeting, pricing, and investor pitches.

Creative Director – Campaign Strategy & Management at The Comms Crew

January 1, 2019 - January 1, 2023

Led end-to-end creative and campaign strategy alongside PR and digital teams. Developed high-level concepts, campaign frameworks, and brand guidelines; delivered creative execution across campaigns, merchandise, and multi-channel rollouts. Managed budgets, timelines, and external suppliers. Key clients included Royal Flying Doctors and Share the Dignity. Also advised on hospitality operations and brand consistency for the Royal Australian Navy Canteens Board.

Creative Director & Brand Strategist at Studio Untitled

January 1, 2023 - January 1, 2025

Led creative direction and brand strategy across hospitality, tourism, lifestyle, and purpose-driven clients. Delivered brand positioning, visual identities, tone of voice, websites, campaigns, and content systems. Balanced high-level strategy with hands-on graphic design and execution across digital and print. Ran strategy sessions, workshops, and creative reviews to align teams and unlock clarity. Collaborated closely with designers, copywriters, developers, photographers, and illustrators. Helped shape Studio Untitled’s sprint-based delivery model for fast, focused, high-impact outcomes. Presented work confidently to clients, guiding decision-making and maintaining creative integrity. Key clients included Mecca M-Power, Tasman Holiday Parks, Elements of Byron, Three Blue Ducks, Noosa Concours, Visit Noosa, Far East Co.