I am Claudia Decheco, an Art Director and visual storyteller exploring the dialogue between image, culture and brand identity. With a background in advertising and an artistic practice in illustration and painting, I craft visual narratives that transform brands into meaningful, emotionally resonant worlds. My work spans creative direction, brand storytelling, and editorial design, blending strategy with aesthetics to help brands connect with people on a human level. Based in Paris, I collaborate with multidisciplinary teams to translate ideas into immersive worlds.…

Claudia Decheco

I am Claudia Decheco, an Art Director and visual storyteller exploring the dialogue between image, culture and brand identity. With a background in advertising and an artistic practice in illustration and painting, I craft visual narratives that transform brands into meaningful, emotionally resonant worlds. My work spans creative direction, brand storytelling, and editorial design, blending strategy with aesthetics to help brands connect with people on a human level. Based in Paris, I collaborate with multidisciplinary teams to translate ideas into immersive worlds.…

Available to hire

I am Claudia Decheco, an Art Director and visual storyteller exploring the dialogue between image, culture and brand identity. With a background in advertising and an artistic practice in illustration and painting, I craft visual narratives that transform brands into meaningful, emotionally resonant worlds.

My work spans creative direction, brand storytelling, and editorial design, blending strategy with aesthetics to help brands connect with people on a human level. Based in Paris, I collaborate with multidisciplinary teams to translate ideas into immersive worlds.

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Skills

Experience Level

Language

Spanish; Castilian
Fluent
English
Advanced
French
Advanced
Italian
Beginner

Work Experience

Directrice Artistique Senior at McCann Lima
February 1, 2023 - Present
Senior Artistic Director responsible for leading visual strategy, team direction, and delivering high-quality creative work with a focus on innovative digital adaptability and process optimization.
Superviseuse Artistique Digital at OPPO Perú
January 31, 2023 - July 9, 2025
Digital Artistic Supervisor overseeing digital creative development, ensuring quality delivery and alignment with brand vision within the digital landscape.
Directrice Artistique at McCann Lima
December 31, 2021 - July 9, 2025
Artistic Director working on creative direction and visual strategies to elevate brand presence and campaign initiatives.
Directrice Artistique at VMLY&R
March 31, 2019 - July 9, 2025
Artistic Director focused on creative development and direction to produce compelling visual campaigns.
Graphiste Creatif at TRUE Publicidad
October 31, 2018 - July 9, 2025
Creative Graphic Designer responsible for delivering digital and print creative designs.
Graphiste Creatif Digital at FiRe Advertainment
September 30, 2017 - July 9, 2025
Digital Creative Graphic Designer focusing on digital advertising content and creative assets.
Designeuse Graphiste at FCB Mayo
May 31, 2017 - July 9, 2025
Graphic Designer involved in creative design tasks and project support.
Creative Director at McCann Lima
February 1, 2023 - July 1, 2025
Led creative direction for campaigns across multiple brands; developed brand narratives, visual identities, and integrated campaigns; collaborated with creative teams to deliver emotionally resonant worlds.
Digital Creative Strategist at OPPO Peru
January 1, 2022 - January 1, 2023
Developed digital creative strategies for Oppo's Peru market; produced campaigns across platforms; collaborated with product and marketing teams.
Art Director at McCann Lima
April 1, 2019 - December 1, 2021
Art direction for integrated campaigns; oversaw concept, visuals, and production; led creative teams to deliver campaigns.
Junior Art Director at VMLY&R
November 1, 2018 - March 1, 2019
Supported art direction for campaigns; contributed concepts and visual assets.
Creative Designer & Motion Graphics at True Publicidad
October 1, 2017 - October 1, 2018
Creative designer and motion graphics for advertising campaigns; animated sequences; collaborated with creative teams.
Creative Strategic Pitch at ProjectFire Advertainment
June 1, 2017 - September 1, 2017
Led creative strategy for pitch presentations; developed concept decks and strategic recommendations.
Graphic Designer & Motion Graphics at FCB
May 1, 2016 - May 1, 2017
Graphic design and motion graphics for campaigns; brand materials.

Education

Architecture at Unviersidad de Ciencias Aplicadas del Perú
January 1, 2013 - December 31, 2015
Erasmus Exchange - Scienze dei Beni Culturali at Università degli Studi di Milano
September 7, 2026 - April 28, 2028
Fashion and Textile Management at Centro de Altos Estudios de la Moda — Lima
March 1, 2018 - November 1, 2018
Art Direction at La Calle Escuela Creativa — Lima
April 1, 2016 - October 1, 2016
Architecture at Universidad Peruana de Ciencias Aplicadas — Lima
January 1, 2013 - January 1, 2015
Art et Médiation Culturelle at Université Sorbonne Nouvelle
September 22, 2025 - April 28, 2028

Qualifications

Direction Artistique pour la Publicité
January 1, 2016 - December 31, 2016
Marketing de la Mode et Gestion d’Entreprise
January 1, 2016 - December 31, 2016
Business, Tech & Innovation
January 1, 2017 - December 31, 2017
Gestion d’Entreprise et Design Textile
January 1, 2018 - December 31, 2018
Retouche et Photocomposition
January 1, 2019 - December 31, 2019
Modélisation 3D
January 1, 2020 - December 31, 2020

Industry Experience

Media & Entertainment, Consumer Goods, Professional Services, Travel & Hospitality, Non-Profit Organization, Retail, Software & Internet, Education

Skills

Experience Level