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Experience in strategic communication, consumer insights, and competitive market analysis. Skilled at identifying growth opportunities and brand risks, managing end-to-end campaign production, and leading cross-functional teams across media, marketing, social, and PR. Proficient in platforms such as Google, Meta, TikTok, and Kantar Ibope, with a strong track record in media negotiation and budget optimization. Recognized as a collaborative leader with experience in coaching, stakeholder engagement, and building partnerships that drive business results.…Experience in strategic communication, consumer insights, and competitive market analysis. Skilled at identifying growth opportunities and brand risks, managing end-to-end campaign production, and leading cross-functional teams across media, marketing, social, and PR. Proficient in platforms such as Google, Meta, TikTok, and Kantar Ibope, with a strong track record in media negotiation and budget optimization. Recognized as a collaborative leader with experience in coaching, stakeholder engagement, and building partnerships that drive business results.

Caioá Melo

Video Editor, Graphic Designer, Brand Designer, +6

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Experience in strategic communication, consumer insights, and competitive market analysis. Skilled at identifying growth opportunities and brand risks, managing end-to-end campaign production, and leading cross-functional teams across media, marketing, social, and PR. Proficient in platforms such as Google, Meta, TikTok, and Kantar Ibope, with a strong track record in media negotiation and budget optimization. Recognized as a collaborative leader with experience in coaching, stakeholder engagement, and building partnerships that drive business results.…Experience in strategic communication, consumer insights, and competitive market analysis. Skilled at identifying growth opportunities and brand risks, managing end-to-end campaign production, and leading cross-functional teams across media, marketing, social, and PR. Proficient in platforms such as Google, Meta, TikTok, and Kantar Ibope, with a strong track record in media negotiation and budget optimization. Recognized as a collaborative leader with experience in coaching, stakeholder engagement, and building partnerships that drive business results.

Available to hire

Experience in strategic communication, consumer insights, and competitive market analysis. Skilled at identifying growth opportunities and brand risks, managing end-to-end campaign production, and leading cross-functional teams across media, marketing, social, and PR. Proficient in platforms such as Google, Meta, TikTok, and Kantar Ibope, with a strong track record in media negotiation and budget optimization. Recognized as a collaborative leader with experience in coaching, stakeholder engagement, and building partnerships that drive business results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Portuguese

Fluent

English

Advanced

Work Experience

Sr. Marketing & Media Specialist at Seara Foods

April 1, 2025 - Present

End-to-end media management from briefing to design and execution of strategies and tactical plans, ensuring full alignment with business objectives. Conducted consumer behavior and journey analysis using data from iBOPE, Kantar, Nielsen, and digital platforms to guide strategic decisions. Defined KPIs, tracked investments across channels to maximize profitability, reach, and brand visibility. Provided performance reporting and post-campaign analysis, delivering actionable recommendations to increase efficiency and ROI. Managed stakeholder relationships and led data-driven discussions to accelerate market share growth and strengthen brand positioning.

Sr. Marketing & Media Specialist at Grupo Boticário

March 1, 2025 - October 20, 2025

Leadership of integrated media, PR, branding, content, and influencers across digital platforms. Defined short- and long-term communication strategies linked to experimentation and new formats, with clear segmentation and media buying. Coordinated with media vehicles to identify best practices for content production, media buying, and benchmarking. Engaged with senior leadership to plan strategic initiatives for all brands, and led annual JB/NP negotiations with media partners, while maintaining budget control and agency relations.

Marketing & Media Specialist at Grupo Boticário

June 1, 2022 - October 20, 2025

Produced briefs for agencies and aligned strategic branding and media planning using data and CRM insights. Coordinated production schedules to monitor materials approvals and deliveries. Led performance meetings tracking KPIs, results, and optimization of branding and campaign performance. Served as the interface with strategic areas including branding, product category, PR, CRM, stores, direct sales and e-commerce.

Marketing & Media Specialist at Grupo Boticário

July 1, 2021 - October 20, 2025

Developed briefs for agencies and strategic branding/media planning leveraging data and CRM inputs. Led performance reviews and optimization across branding and campaigns. Coordinated with strategic areas such as branding, product category, PR, CRM, stores, and e-commerce to ensure cohesive brand messaging.

Media Supervisor at Wunderman Thompson

April 1, 2021 - October 20, 2025

Structured offline and digital media planning aligned to client goals and KPIs. Implemented ROI-driven media strategies with e-commerce targeting. Optimized digital campaigns across Facebook, Google, and DV360. Managed ad asset approvals, negotiated proposals, and handled annual budget management. Delivered post-campaign reports with learnings and insights.

Media Supervisor at Publicis Groupe

October 1, 2018 - October 20, 2025

Communications strategy to support brand positioning. Prepared campaign presentations for internal and external partners. Coordinated supplier interactions and monitored deliveries. Brainstormed and executed innovative media projects. Analyzed competitors and investment opportunities. Managed budgets and provided case summaries.

Media Coordinator at Publicis Groupe

December 1, 2017 - October 20, 2025

Media research using Kantar IBOPE software (TGI, Monitor, Easy Media, MW). Supported development of media strategies. Negotiated with media vehicles. Measured and analyzed campaign results. Coordinated media operations and provided financial support.

Media Assistant at Publicis Groupe

April 1, 2016 - October 20, 2025

Media metrics simulation (reach & frequency for target audiences). Managed media operations and bought media according to client-provided budgets. Conducted post-campaign evaluations.

Media Intern at Pernam Communications

October 1, 2014 - October 20, 2025

Media research, planning and operations. Worked on accounts including Natura, Anhe, Morumbi University, Bacardi, Big Apple, Vigor, and Ita Mé education initiatives.