Strategist with extensive experience in digital marketing and social media, having led impactful campaigns for renowned brands such as Nestlé, Nivea, Grupo Bimbo, Coca-Cola, Grupo Super Bock, Casas Bahia and Ford Brasil. Combining creativity, data analysis, and a strategic vision, I develop solutions that drive results and strengthen the connection between brands and their audiences. With a strong background in storytelling and brand positioning, I stay ahead of market trends and tailor strategies to each client’s unique needs. A collaborative and results-driven mindset allows me to turn challenges into opportunities, ensuring excellence in every project I lead. Key Skills: Brand Strategy | Digital Strategy | Content Strategy & Development | Creative Copywriting for Offline & Digital Campaigns | Storytelling & Brand Messaging | Email Marketing, SEO, SEM, Google Ads | Project & Team Management | Team training What drives me: Helping brands find their voice, tell their story, and achieve results that matter. Fueled by: A love for travel, writing, cinema, ceramics, and contributing to a better world—one kind act at a time. - Forever curious, constantly learning, and always up for a challenge. -

caixadegis

Strategist with extensive experience in digital marketing and social media, having led impactful campaigns for renowned brands such as Nestlé, Nivea, Grupo Bimbo, Coca-Cola, Grupo Super Bock, Casas Bahia and Ford Brasil. Combining creativity, data analysis, and a strategic vision, I develop solutions that drive results and strengthen the connection between brands and their audiences. With a strong background in storytelling and brand positioning, I stay ahead of market trends and tailor strategies to each client’s unique needs. A collaborative and results-driven mindset allows me to turn challenges into opportunities, ensuring excellence in every project I lead. Key Skills: Brand Strategy | Digital Strategy | Content Strategy & Development | Creative Copywriting for Offline & Digital Campaigns | Storytelling & Brand Messaging | Email Marketing, SEO, SEM, Google Ads | Project & Team Management | Team training What drives me: Helping brands find their voice, tell their story, and achieve results that matter. Fueled by: A love for travel, writing, cinema, ceramics, and contributing to a better world—one kind act at a time. - Forever curious, constantly learning, and always up for a challenge. -

Available to hire

Strategist with extensive experience in digital marketing and social media, having led impactful campaigns for renowned brands such as Nestlé, Nivea, Grupo Bimbo, Coca-Cola, Grupo Super Bock, Casas Bahia and Ford Brasil.

Combining creativity, data analysis, and a strategic vision, I develop solutions that drive results and strengthen the connection between brands and their audiences.

With a strong background in storytelling and brand positioning, I stay ahead of market trends and tailor strategies to each client’s unique needs.

A collaborative and results-driven mindset allows me to turn challenges into opportunities, ensuring excellence in every project I lead.

Key Skills: Brand Strategy | Digital Strategy | Content Strategy & Development | Creative Copywriting for Offline & Digital Campaigns | Storytelling & Brand Messaging | Email Marketing, SEO, SEM, Google Ads | Project & Team Management | Team training

What drives me: Helping brands find their voice, tell their story, and achieve results that matter.

Fueled by: A love for travel, writing, cinema, ceramics, and contributing to a better world—one kind act at a time.

  • Forever curious, constantly learning, and always up for a challenge. -
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Language

Portuguese
Fluent
English
Advanced
Spanish; Castilian
Intermediate
Italian
Beginner

Work Experience

Add your work experience history here.

Education

Master in Advertising and Public Relation at Universidade do Minho
October 13, 2008 - September 16, 2010
Area of study: Health Communication
Bachelor in Social Communication - Advertising & Propaganda at Universidade Federal do Rio Grande do Sul - UFGRS
August 15, 1988 - August 22, 1992
Postgraduate in Market Communication at Escola Superior de Marketing - ESPM
August 15, 2005 - July 21, 2006
Marketing with a focus on Communication Strategy
Postgraduate in Branding & Brand Management at IADE Lisbon
September 21, 2009 - July 22, 2010
Grade: 17
MBA Fast Track in Marketing, Strategy and Creativity at Flag Lisbon
September 12, 2022 - May 25, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Consumer Goods, Energy & Utilities, Healthcare, Government, Media & Entertainment, Non-Profit Organization, Retail, Financial Services, Real Estate & Construction, Telecommunications, Transportation & Logistics, Travel & Hospitality, Software & Internet, Computers & Electronics, Other