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I’m a creative leader with a background in powerful visual storytelling and over 20 years of experience in branding and communication. My work has evolved from advertising and art direction into building brand systems and designing digital product experiences, helping turn complex technology into clear, human-centered solutions. I combine strategic thinking, strong visual craft, and hands-on execution while leading designers and collaborating with cross-functional teams to create meaningful brands, useful products, and healthy creative cultures across the US, Brazil, and Latam markets.…I’m a creative leader with a background in powerful visual storytelling and over 20 years of experience in branding and communication. My work has evolved from advertising and art direction into building brand systems and designing digital product experiences, helping turn complex technology into clear, human-centered solutions. I combine strategic thinking, strong visual craft, and hands-on execution while leading designers and collaborating with cross-functional teams to create meaningful brands, useful products, and healthy creative cultures across the US, Brazil, and Latam markets.

Carlos Briceño

Brand Designer, Creative Director, Art Director, +2

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I’m a creative leader with a background in powerful visual storytelling and over 20 years of experience in branding and communication. My work has evolved from advertising and art direction into building brand systems and designing digital product experiences, helping turn complex technology into clear, human-centered solutions. I combine strategic thinking, strong visual craft, and hands-on execution while leading designers and collaborating with cross-functional teams to create meaningful brands, useful products, and healthy creative cultures across the US, Brazil, and Latam markets.…I’m a creative leader with a background in powerful visual storytelling and over 20 years of experience in branding and communication. My work has evolved from advertising and art direction into building brand systems and designing digital product experiences, helping turn complex technology into clear, human-centered solutions. I combine strategic thinking, strong visual craft, and hands-on execution while leading designers and collaborating with cross-functional teams to create meaningful brands, useful products, and healthy creative cultures across the US, Brazil, and Latam markets.

Available to hire

I’m a creative leader with a background in powerful visual storytelling and over 20 years of experience in branding and communication. My work has evolved from advertising and art direction into building brand systems and designing digital product experiences, helping turn complex technology into clear, human-centered solutions.

I combine strategic thinking, strong visual craft, and hands-on execution while leading designers and collaborating with cross-functional teams to create meaningful brands, useful products, and healthy creative cultures across the US, Brazil, and Latam markets.

Language

English

Advanced

Portuguese

Advanced

Work Experience

Sr. Brand Designer | Creative Lead Designer | Product Designer at Koombea

January 1, 2023 - Present

Led the evolution of Koombea’s brand toward an AI-focused business strategy; designed and systematized a scalable Brand Design System; translated complex software and AI services into clear, human-centered experiences; mentored designers and interns and partnered with content and social media to ensure brand consistency across marketing, digital products, and internal communications.

Creative Director - Art Director - Head of art at INSIDE STUDIO CO

March 1, 2019 - January 1, 2023

Led the creative and visual direction for Juan Valdez, blending conceptual thinking with high-level graphic execution; contributed to award-winning effectiveness and led the landmark Generación JNVLDZ campaign; cultivated a leadership culture focused on creative excellence and collaboration.

Creative Director at Sancho BBDO

March 1, 2013 - November 1, 2018

Led creative direction for major brands including Postobón and Grupo Éxito, elevating graphic, conceptual, and storytelling standards across large-scale ecosystems; relaunched Postobón’s flagship brand and helped build a long-term communication platform; contributed to new business wins with work for Bacardí, Juan Valdez, and Cusezar (Effie Gold and Silver).

Senior Art Director / Creative at J. Walter Thompson Worldwide

February 1, 2008 - March 1, 2013

Developed high-impact ATL campaigns for Ford, Nestlé, Johnson & Johnson, Bavaria and Telmex; transitioned into creative leadership while maintaining hands-on craft and ideation across campaigns.

Art director - Asociado at CCCP E.U

January 1, 2007 - January 1, 2008

Helped elevate the agency’s creative reputation through strong visual craft and conceptual rigor; became a reference in graphic quality and art direction within the team.

Art Director at La fabrica

January 1, 2005 - January 1, 2007

Led a small design team while remaining hands-on in graphic design and art direction; strengthened visual quality and improved production processes and internal standards.

Art Director at Level Comunicação

January 1, 2002 - January 1, 2005

Started with graphic design and editorial work, then transitioned into advertising and senior art direction, contributing visually and conceptually within a new cultural environment.