Hi, I’m Amber Ford. I’m a Senior Graphic Designer with 15+ years of experience delivering refined, commercially driven brand and visual identity work across property, hospitality, lifestyle and sport. I translate ideas into high-impact creative that elevates brand perception and connects with the right audience. My work spans brand identity, campaign design and digital assets, supported by a strong understanding of marketing strategy, content and performance. Currently I lead creative and digital marketing at 80/20 Strategy Studio on the Sunshine Coast, after previous roles including Thérapie Clinic, Lustic Media, Husq Designs, Ruby6 and Greencross. I enjoy mentoring others, collaborating with stakeholders to shape campaign direction, and delivering high-volume projects under tight deadlines.

Amber Ford

Hi, I’m Amber Ford. I’m a Senior Graphic Designer with 15+ years of experience delivering refined, commercially driven brand and visual identity work across property, hospitality, lifestyle and sport. I translate ideas into high-impact creative that elevates brand perception and connects with the right audience. My work spans brand identity, campaign design and digital assets, supported by a strong understanding of marketing strategy, content and performance. Currently I lead creative and digital marketing at 80/20 Strategy Studio on the Sunshine Coast, after previous roles including Thérapie Clinic, Lustic Media, Husq Designs, Ruby6 and Greencross. I enjoy mentoring others, collaborating with stakeholders to shape campaign direction, and delivering high-volume projects under tight deadlines.

Available to hire

Hi, I’m Amber Ford. I’m a Senior Graphic Designer with 15+ years of experience delivering refined, commercially driven brand and visual identity work across property, hospitality, lifestyle and sport. I translate ideas into high-impact creative that elevates brand perception and connects with the right audience. My work spans brand identity, campaign design and digital assets, supported by a strong understanding of marketing strategy, content and performance.

Currently I lead creative and digital marketing at 80/20 Strategy Studio on the Sunshine Coast, after previous roles including Thérapie Clinic, Lustic Media, Husq Designs, Ruby6 and Greencross. I enjoy mentoring others, collaborating with stakeholders to shape campaign direction, and delivering high-volume projects under tight deadlines.

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Work Experience

Marketing Executive (Creative & Digital) at 80/20 Strategy Studio
December 1, 2025 - Present
Led end-to-end creative and digital marketing for national sporting events and commercial clients, combining strategic thinking with hands-on design across social, web, email, and live events. Achievements included growing the ProVelo Super League social audience from 4,500 to 7,000+ in 4 months, owning full social media strategy, content direction, design, copywriting, scheduling, and performance optimization; delivered multi-channel assets for paid ads, EDMs, website content, and event merchandise; steered creative direction and brand elevation for sports campaigns; managed Craft CMS website updates and collaboration with founders on messaging and brand positioning; mentored junior designer.
Senior Graphic Designer at Thérapie Clinic
February 1, 2024 - March 1, 2025
Redesigned Thérapie Clinic website in collaboration with the web team to achieve a seamless, user-friendly experience that conveys accessible luxury. Established brand guidelines (fonts, colours, image usage) and created the look and feel for the Black Friday campaign—the largest annual promotion to date. Worked with Head of Design and Brand Manager to execute multiple campaigns and high-volume projects on tight turnarounds.
Senior Graphic Designer at Lustic Media
April 1, 2023 - November 1, 2023
Lead designer responsible for branding across print, web, social media and TV for multiple clients. Created brand identities from concept to completion, managed campaigns, and delivered responsive websites. Liaised with clients, photographers and external partners; oversaw photo shoots; led social media marketing and overall Lustic Media branding.
Owner & Creative Director at Husq Designs SEZC
May 1, 2019 - December 1, 2022
Founder and creative director specializing in branding, packaging and marketing collateral. Pitching and onboarding new clients, creating brand identities, managing campaigns and accounts, directing photoshoots, delivering responsive websites, and executing social media marketing and opportunities.
Lead Senior Designer at Ruby6
August 1, 2017 - May 1, 2019
Promoted to lead designer within 18 months, overseeing brand identities, campaigns, project schedules and budgets, training junior designers, guiding photoshoots, and coordinating external resources. Expanded capabilities to include Sketch and Figma; managed social media marketing and client relationships.
Senior In-House Graphic Designer at Greencross Ltd
March 1, 2011 - March 1, 2014
Sole in-house Senior Graphic Designer for nationwide network (>130 locations) across education, training, pet health programs and emergency and specialty. Owned complete visual identity system and liaised with marketing and head office.
Junior to Senior Graphic Designer + Prepress at TalbotPress
March 1, 2011 - March 1, 2014
Progressed from junior to senior designer; produced brochures, posters, banners, booklets, branding and campaign materials for multiple clients; managed marketing campaigns; ensured deadlines; liaised with teams to maximise creativity and delivery; maintained assets and resources.

Education

Diploma of Visual Communications at Design College Australia
February 1, 2015 - December 1, 2016
Bachelor of Computer Based Arts and Design at University of the Sunshine Coast
February 1, 2007 - December 1, 2010
High School Certificate at Bishop Druitt College
January 1, 1994 - January 1, 2006

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Travel & Hospitality, Healthcare