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UX/UI Visual Designer combining formal UX/UI training with international commercial experience in sales, account management, and digital marketing. Data-informed and empathy-driven, I design intuitive, inclusive, business-aligned digital experiences using user research, wireframes, prototypes, and strong UI system thinking.…

Calista Ling

UX Designer, UI Designer, Product Designer, +3

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UX/UI Visual Designer combining formal UX/UI training with international commercial experience in sales, account management, and digital marketing. Data-informed and empathy-driven, I design intuitive, inclusive, business-aligned digital experiences using user research, wireframes, prototypes, and strong UI system thinking.…

Available to hire

UX/UI Visual Designer combining formal UX/UI training with international commercial experience in sales, account management, and digital marketing. Data-informed and empathy-driven, I design intuitive, inclusive, business-aligned digital experiences using user research, wireframes, prototypes, and strong UI system thinking.

Skills

Work Experience

Special Project Manager at Top30 Asia

September 1, 2022 - January 1, 2023

Led nationwide outreach to 200+ bars and restaurants within 3 months to secure participants for Malaysia’s Top30 Awards, maintaining ongoing sales and PR engagement through calls and in-person meetings with key decision-makers. Managed the official website and social channels (Instagram/TikTok), overseeing content planning, article writing, and event promotions. Drove RM 12,000 marketing package sales in a post-Covid landscape, securing 70% of Top30 participants and generating over RM 360,000 in sales within 4 months.

Customer Success Specialist at UMAI Restaurant Solutions

December 1, 2021 - October 1, 2022

Specialized in table management systems and loyalty programs for food & beverage businesses, managing 200+ client accounts across Malaysia. Owned day-to-day client communications including problem-solving, inquiry management, expectation setting, and objection handling while consistently identifying upselling and cross-selling opportunities. Consistently achieved monthly upselling and cross-selling targets, peaking at 683% of target in a single month.

Digital Marketing Consultant at LOUS-T Digital Marketing Agency

August 1, 2021 - December 1, 2021

Developed and delivered tailored digital marketing strategies for manufacturing and trading clients with a focus on maximizing ROI. Worked in a high-volume sales environment with daily outreach targets (100 calls), building strong time management, self-discipline, and resilience. Met and exceeded sales targets, achieving 108% of goal within the first few months and working closely under one of the agency founders for mentorship.