Available to hire
Hi, I’m Callam Draper, a data-driven digital marketing professional with over 10 years’ experience spanning manufacturing, real estate, health and fitness, government services, higher education, hospitality and non-profits. I specialise in integrating AI into marketing to streamline workflows, scale growth and improve efficiency.
I lead paid advertising, SEO, automation and strategic leadership across global markets, helping organisations align sales, marketing and client acquisition with measurable growth.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Digital Marketing and Fundraising Manager (Contractor) at Lanta Animal Welfare
January 1, 2025 - PresentOversee online fundraising, social media marketing, lead generation, marketing campaigns, web analytics, and overall digital marketing strategy to support fundraising for a Southern Thailand animal rescue NGO. Responsibilities include managing social and email communications calendars, launching a Shopify store (opening weekend revenue >$2,000), running a high-intent Google Ads campaign targeting older demographics, implementing GTM to track conversions, and driving sponsor sign-ups, newsletter registrations, and donations. Led birthday fundraisers via Meta Charity Manager, performed on-page/technical SEO improvements, conducted influencer outreach, and managed a team of four.
Digital Marketing Manager (Contractor) at Niftylift
May 1, 2023 - PresentLead digital strategy and lead generation for Europe’s leading mobile elevating work platform company. Develop key messaging, plan targeted paid campaigns (Google Ads, YouTube, Meta, LinkedIn, TikTok), manage social across LinkedIn, Meta, TikTok, and X, build targeted lead lists via LinkedIn Sales Navigator, execute B2B email campaigns, perform competitor audits, and drive growth in the USA and Middle East. Achievements include 17 qualified leads booked for sales calls and 6 machine sales (~£30k each).
Digital Marketing Manager at CampusLife Limited
September 1, 2023 - October 1, 2025Lead digital strategy for campus housing services, driving B2B leads to universities and student services providers. Responsibilities included social media management (LinkedIn, TikTok, Instagram), targeted LinkedIn advertising, SEO keyword research, website optimization (Wix, Squarespace), content creation (Canva, CapCut), and client presentations. Key achievement: generated £435,000 worth of qualified leads in 3 months (CPA £102.33) in Chinese/Arabic markets; delivered 9 sales inquiries and 185k YouTube views.
Digital Data Analyst at Conduent
April 1, 2023 - October 1, 2025Led digital data analytics for National Highways and the Dart Charge program. Responsibilities included collecting and analyzing data across digital channels, supporting UX during BETA testing, logging defects in JIRA, producing Adobe Analytics insights, managing Dart Charge social channels, and delivering SOPs and Sprout Social training. Also coordinated Agile/Lean initiatives and produced performance reports for stakeholders.
Senior Social Media Executive at Propaganda Agency
July 1, 2019 - October 1, 2025Led social activity for Gym King, including content briefing for assets, influencer management, brand guidelines for influencers, and SEO-driven Pinterest activity. Drove campaigns for product drops, expanded US market presence via the Gym King Fight Division, produced YouTube content, and managed cross-channel product promotion.
Digital Media Executive at Bewonder (JLL/Bewonder*)
April 1, 2019 - October 1, 2025Managed social media for JLL’s UK retail portfolio; overhauled Google Analytics reporting with a tailored dashboard; managed 24 shopping centre schemes; led client relationships and budgets; pitched annual social media strategies and drove engagement for multiple accounts including ASDA Pavilion campaigns.
Social Media / Customer Engagement at Xercise4Less
July 1, 2017 - October 1, 2025Overhauled and managed all X4L social channels; generated leads via Facebook ads; built brand ambassadors and PR campaigns; collaborated with influencers for club openings; recognized as ‘Most Engaged Fitness Brand’ in 2016 and nominated for industry awards.
Digital Marketing and Fundraising Manager (Contractor) at Lanta Animal Welfare
January 1, 2025 - PresentLed social media and email communications, launched a Shopify store generating over $2,000 in opening weekend sales, and integrated paid search to support fundraising. Implemented Google Tag Manager to track on-site conversions, achieving 42 new monthly animal sponsors in the first 4 weeks (CPA $3.27) and an 18% month-on-month increase in donations. Developed a birthday fundraisers strategy via Meta Charity Manager, generating over $1,000 in two months. Directed content across Facebook, Instagram, TikTok and YouTube, managed a team of four, conducted website audits, improved mobile speed, and ensured consistent brand voice. Executed influencer outreach with a leading Thai travel influencer, expanding reach by over 120%.
Digital Marketing Manager (Contractor) at Niftylift
May 1, 2023 - PresentDrove digital strategy and lead generation to grow brand awareness and sales in the USA and Middle East. Crafted messaging to highlight product innovations; managed paid campaigns across Google Ads, YouTube, Meta, LinkedIn and TikTok for hire/lease and end-user buyers. Built targeted LinkedIn Sales Navigator lists and ran B2B InMail and drip campaigns; developed automated email flows. Carried out competitive audits and presented insights to leadership. Generated 17 qualified leads booking sales calls, resulting in 6 machine sales (~£180k) and expanded presence in target regions.
Digital Marketing Manager at CampusLife Limited
September 30, 2023 - October 1, 2025Led digital strategy to generate B2B leads for universities and student services clients. Managed social on LinkedIn, TikTok and Instagram; executed LinkedIn ad campaigns and Sales Navigator-led lead generation, InMail and drip campaigns. Optimised SEO and web pages, produced carousel content and TikTok/IG Reels, and designed Wix/Squarespace sites. Presented to clients and led a small team, delivering content and client engagements. Achieved paid campaigns that generated significant leads for a student accommodation provider in non-English markets, including campaigns with high CPA efficiency and strong ROI.
Digital Data Analyst at Conduent
April 1, 2023 - October 1, 2025Led digital data analytics for the Dart Charge GOV page and Dart Charge app; collected, analyzed and reported data to improve UX and conversion. Coordinated with developers, testers and client during Beta; logged defects in JIRA and presented issues to stakeholders. Delivered Adobe Analytics insights, supported UX teams, and managed day-to-day digital and social media operations for Dart Charge. Created SOPs for social media and webchat, delivered Sprout Social training, and maintained alignment with GDS standards and Lean Six Sigma White Belt practices.
Senior Social Media Executive at The Propaganda Agency
July 31, 2019 - October 1, 2025Led social activity for Gym King, including content briefings, influencer management, and brand guideline development. Drove organic traffic and SEO via Pinterest, reported influencer performance, and built annual social media strategies. Managed community engagement, scheduled posts for U.S. markets, and produced YouTube content featuring sponsored athletes. Managed product catalog tagging and PR-driven initiatives across platforms.
Digital Media Executive at JLL/Bewonder
April 30, 2019 - October 1, 2025Managed social media for 24 schemes across the UK retail portfolio; overhauled Google Analytics reporting with tailored dashboards; acted as account manager for two retail parks; pitched yearly social strategies to asset managers; managed budgets and reporting; built strong client relationships and delivered digital campaigns across property assets.
Social Media / Customer Engagement at Xercise4Less
July 31, 2017 - October 1, 2025Led social media channels, generated leads through Facebook advertising, and managed customer engagement and email marketing. Recruited brand ambassadors and collaborated with influencers for club openings and PR, driving brand growth and engagement. Recognised as a top engaged fitness brand in 2016 with PR coverage for member success stories.
AI Growth Partner at AI Acquisition
October 1, 2025 - PresentContractor role focusing on optimizing marketing, sales and operational workflows with AI. Built scalable growth engines by deploying pre-built AI agents and proven systems, enabling entrepreneurs to automate client services and scale efficiently. Responsibilities included coaching and delivering strategic guidance to refine offers, niches, and high-leverage activities, with a strong emphasis on sustainable acquisition and retention systems.
Digital Marketing & Fundraising Manager (Contractor) at Lanta Animal Welfare
January 1, 2025 - PresentOversee online fundraising, social media marketing, lead generation, marketing campaigns, web analytics and overall digital strategy to support fundraising. Achievements include a 96% YoY increase in online fundraising (YTD 2025 revenue: $32,244.97), a record $14,300 raised in two days via Mailchimp and Instagram, and a Shopify store launch generating $2,000+ in opening weekend sales. Implemented Google Ads to acquire 22 new monthly sponsors with low CPA; built targeted Mailchimp campaigns and audience segmentation.
Remote Digital Marketing Manager at Niftylift
May 1, 2023 - PresentLed digital marketing strategy focusing on brand visibility and lead generation in USA and Middle East markets. Coordinated with Sales Directors to align marketing with business objectives, produced video content with videographers, and conducted competitor audits to strengthen market position in North America and the Middle East. Referred to 17 qualified leads via LinkedIn Sales Navigator, contributing to 6 machine sales (~£180,000).
Digital Data Analyst at Conduent
April 1, 2021 - April 30, 2023Led digital data analytics for National Highways, overseeing the Dartford Crossing GOV page with 100,000+ daily users. Used Adobe Analytics to provide actionable insights, collaborated with developers to resolve defects during BETA testing, and managed Dart Charge social media to support public relations and user engagement.
Digital Media Executive at JLL/Bewonder
July 1, 2017 - April 30, 2019Managed social media for JLL’s UK retail portfolio (24 schemes) and delivered social media strategies that boosted engagement. Created GA dashboards to measure KPIs and collaborated on digital advertising campaigns to optimize spend and performance.
Social Media / Customer Engagement at Xercise4Less
May 1, 2014 - July 31, 2017Led social media marketing, increasing organic reach and engagement. Used Facebook ads to generate leads and sales, drove traffic to landing pages, and collaborated with influencers and events; awarded 'Most Engaged Fitness Brand' in 2016 and nominated for 'Best Use of Social Media' at Engage Awards.
Education
BSc (Hons) Hospitality Leadership & Management at Leeds Metropolitan University, Leeds, England
January 1, 2010 - January 1, 2014A Levels at St. Aidans & St. John Fisher Associated Sixth Form, Harrogate, England
January 1, 2008 - January 1, 2009GCSEs at Prince Rupert School, Rinteln, Germany
January 1, 2004 - January 1, 2008BSc. (Hons) Hospitality Leadership & Management at Leeds Metropolitan University
January 1, 2010 - January 1, 2014A Levels at St. Aidans & St. John Fisher Associated Sixth Form
January 1, 2008 - January 1, 2009GCSEs at Prince Rupert School
January 1, 2004 - January 1, 2008BSc. (Hons) Hospitality Leadership & Management at Leeds Metropolitan University
January 11, 2030 - January 1, 2014Qualifications
Impellus Management Certification
January 1, 2023 - October 1, 2025Lean Six Sigma: White Belt accreditation
January 1, 2022 - October 1, 2025Agile Project Management and User Stories
January 1, 2021 - October 1, 2025Google Analytics Beginner Certification
January 1, 2019 - October 1, 2025EFL Graduate Certificate
January 1, 2020 - October 1, 2025120 Hour TEFL Course
January 1, 2020 - October 1, 2025Impellus Management Certification
January 1, 2023 - January 1, 2023Lean Six Sigma: White Belt accreditation
January 1, 2022 - January 1, 2022Agile Project Management and User Stories
January 1, 2021 - January 1, 2021Google Analytics Beginner Certification
January 1, 2019 - January 1, 2019EFL Graduate Certificate
January 1, 2020 - January 1, 2020120 Hour TEFL Course
January 1, 2020 - January 1, 2020Impellus Management Certification
January 1, 2023 - December 7, 2025Lean Six Sigma White Belt
January 1, 2022 - December 7, 2025Agile Project Management & User Stories
January 1, 2021 - December 7, 2025Google Analytics Beginner Certification
January 1, 2019 - December 7, 2025Impellus Management Certification
January 1, 2023 - December 7, 2025Lean Six Sigma White Belt
January 1, 2022 - December 7, 2025Agile Project Management & User Stories
January 1, 2021 - December 7, 2025Google Analytics Beginner Certification
January 1, 2019 - December 7, 2025Industry Experience
Education, Media & Entertainment, Non-Profit Organization, Real Estate & Construction, Retail, Travel & Hospitality, Professional Services, Government, Manufacturing, Healthcare, Software & Internet
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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