Callum C. Taylor

**[Project Page](https://www.twine.net/signin

Alongside social and other mediums of advertising, I’ve also taken on branding and design strategy work. From simple logos for small businesses to comprehensive brand guidelines, this work involves deep investigation, exploration and understanding of brands and their goals.

Whether working independently or in agencies with colleagues from R&I, Strategy, Creative, and Editorial teams, my design strategy work often produced detailed documents offering insights and roadmaps for brands’ marketing and advertising, with my involvement naturally focusing specifically on design.

Created as slide presentations, handbooks, guidelines docs or PDFs, this work is hard to present in a portfolio – moreover, a lot of it is proprietary and internally-facing and cannot be shared widely. However, I can mention clients names and the work created for them, including a social design approach for Talisker whisky, Zurich social media guidelines, McCain social strategy, Netflix Nordics design guide, Aesop art direction and design social strategy, and notably comprehensive design recommendations for Instagram – helping Instagram run their Instagram.

**[Project Page](https://www.twine.net/signin

For the 2025 Cheltenham Festival held on March 11–14, I worked with Coral via Entain London to completely take over Cheltenham station and surrounds for the lead up to and weekend of the races. Starting on the project from creative conception to the full rollout, we created OOH and Digital OOH 6- and 48-sheets, bus sides, banners, website and app skins, a suite of digital ads, Tube ticket gate barriers, digivans, lamppost banners, gazebos and more.

Working within a tight-knit creative team, we utilised 3D text and photography of punters captured at the races leading up to Cheltenham to create an adaptable system designed to flex across the 100s of assets required. As copy changes or new media requirements arose, these designs could quickly and efficiently be adapted to suit any need.

Coral was undeniably a huge presence Cheltenham Festival 2025, and this campaign made sure they lived up to their We Here’s For It tagline.