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Hi, I’m Calvin Qi Di, an analytical and creative digital marketing professional with 3 years of hands-on paid media experience and a forward-thinking mindset. I specialize in multi-platform advertising (Google Ads, Meta Ads, TikTok Ads) and excel at crafting high-converting marketing assets using CapCut, DaVinci Resolve, and Canva. I’m currently pursuing a Master’s in Health Informatics, which adds data-driven analysis and industry understanding to my strategy. I’m highly adaptable and fluent in English, Cantonese, Mandarin, and Malay.…Hi, I’m Calvin Qi Di, an analytical and creative digital marketing professional with 3 years of hands-on paid media experience and a forward-thinking mindset. I specialize in multi-platform advertising (Google Ads, Meta Ads, TikTok Ads) and excel at crafting high-converting marketing assets using CapCut, DaVinci Resolve, and Canva. I’m currently pursuing a Master’s in Health Informatics, which adds data-driven analysis and industry understanding to my strategy. I’m highly adaptable and fluent in English, Cantonese, Mandarin, and Malay.

Calvin Qi Di

Digital Marketer, Marketing Strategist, Brand Strategist, +2

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Hi, I’m Calvin Qi Di, an analytical and creative digital marketing professional with 3 years of hands-on paid media experience and a forward-thinking mindset. I specialize in multi-platform advertising (Google Ads, Meta Ads, TikTok Ads) and excel at crafting high-converting marketing assets using CapCut, DaVinci Resolve, and Canva. I’m currently pursuing a Master’s in Health Informatics, which adds data-driven analysis and industry understanding to my strategy. I’m highly adaptable and fluent in English, Cantonese, Mandarin, and Malay.…Hi, I’m Calvin Qi Di, an analytical and creative digital marketing professional with 3 years of hands-on paid media experience and a forward-thinking mindset. I specialize in multi-platform advertising (Google Ads, Meta Ads, TikTok Ads) and excel at crafting high-converting marketing assets using CapCut, DaVinci Resolve, and Canva. I’m currently pursuing a Master’s in Health Informatics, which adds data-driven analysis and industry understanding to my strategy. I’m highly adaptable and fluent in English, Cantonese, Mandarin, and Malay.

Available to hire

Hi, I’m Calvin Qi Di, an analytical and creative digital marketing professional with 3 years of hands-on paid media experience and a forward-thinking mindset. I specialize in multi-platform advertising (Google Ads, Meta Ads, TikTok Ads) and excel at crafting high-converting marketing assets using CapCut, DaVinci Resolve, and Canva.

I’m currently pursuing a Master’s in Health Informatics, which adds data-driven analysis and industry understanding to my strategy. I’m highly adaptable and fluent in English, Cantonese, Mandarin, and Malay.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Malay

Fluent

Work Experience

Digital Marketing Executive (Traffic Analyst & Campaign Specialist) at Lazada Malaysia (Alibaba)

August 1, 2025 - August 1, 2025

Managed full-funnel paid media campaigns across Google Ads, Meta Ads, and TikTok, including PPC, programmatic, and affiliate channels. Conducted deep-dive performance analyses using Google Analytics and proprietary tools to optimize audience targeting and bidding. Built high-converting, platform-native creatives using Canva and video production techniques. Led end-to-end event marketing integrations to align with revenue goals.

Google Ads Consultant at TD CX Malaysia

August 1, 2025 - November 21, 2025

Provided end-to-end Google Ads consultations for clients targeting Hong Kong, UK, US, and Europe across Search, Display, and YouTube. Assessed marketing goals, budgets, and competition to recommend campaign strategy. Analyzed performance with Google Ads, GA4, and internal tools to optimize keywords, bidding, audience targeting, and ad copy. Delivered actionable recommendations to improve CTR, conversion rates, and ROI; educated clients on best practices and data interpretation; coordinated with internal teams to resolve technical issues and maintain service quality.

Brand Management (Internship) at RPG Commerce

December 1, 2022 - December 1, 2022

Internship focusing on brand management; responsibilities included on-set sound recording, in-house voice-over sessions, and contributing to production tasks. Provided support across production workflow and asset delivery.

Marketing, Production - Video Team (Internship) at Shopee Malaysia

April 1, 2022 - April 1, 2022

Participated in video marketing production; supported content creation and on-set activities for campaigns.