I'm a digital media strategist and content leader with 20 years of experience driving growth and innovation across editorial, technology, and media organizations. I have a proven track record delivering results with digital business models, subscription audiences, and cross-functional teams. I bring a deep journalism background in analytics-driven content strategy, audience development, and collaborative leadership in fast-paced editorial environments.

Cam Smith

I'm a digital media strategist and content leader with 20 years of experience driving growth and innovation across editorial, technology, and media organizations. I have a proven track record delivering results with digital business models, subscription audiences, and cross-functional teams. I bring a deep journalism background in analytics-driven content strategy, audience development, and collaborative leadership in fast-paced editorial environments.

Available to hire

I’m a digital media strategist and content leader with 20 years of experience driving growth and innovation across editorial, technology, and media organizations.

I have a proven track record delivering results with digital business models, subscription audiences, and cross-functional teams. I bring a deep journalism background in analytics-driven content strategy, audience development, and collaborative leadership in fast-paced editorial environments.

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Language

English
Fluent

Work Experience

Head of Community and Client Success at Kunik
February 1, 2025 - October 1, 2025
Revenue management: Led client success for a learning platform managing $1M+ ARR with 90%+ retention, demonstrating ability to drive subscription-based business growth. Strategic growth initiatives: spearheaded content and community strategies resulting in 250% growth in active user engagement. Cross-functional leadership: collaborated across product, marketing, and content teams to align strategic priorities with user behavior and business objectives for clients including SiriusXM, Wayfair, T-Mobile, Forrester, YouTube and others. Product development: created voice, messaging, and content strategy for client-facing platforms, driving user experience improvements from onboarding through annual reviews. Content innovation: produced and hosted more than 100 annual virtual and in-person client sessions, managing expert curation and user experience optimization. Editorial strategy: built curricula and digital community initiatives that increased long-term platform value and user retention.
Vice President, Content at Fancred
August 1, 2020 - October 1, 2025
Strategic growth initiatives: Directed comprehensive content and social strategy for a sports-focused platform, managing editorial roadmap and business objectives. Audience development: Scaled Fancred Sports.com to 250,000+ monthly users. Product innovation: Created and produced industry-first interactive video formats later adopted by major networks (ESPN's ManningCast, NBA Unplugged). Team leadership: Recruited and mentored editorial team; oversaw external partnerships. Social media success: Grew Instagram to 600,000+ followers. Strategic partnerships: Managed relationships with sports franchises, talent, and media partners to drive audience expansion and revenue opportunities.
Senior Associate, Sports Leadership Practice at RSR Partners
April 1, 2017 - October 1, 2025
C-suite client management: Owned project delivery and communications strategies for board-level and executive clients across major sports organizations. Strategic communications: Supported governance efforts and marketing collateral for leadership transitions, including high-profile commissioner searches. Industry relations: Built and maintained relationships with senior leadership at USA Track & Field, PGA of America, Big East Conference and other major sports organizations.
Blogger and Editor at Yahoo!
January 1, 2014 - October 1, 2025
Audience development: Created America's most-read prep sports blog with 40M+ monthly readers. Editorial impact: Delivered original reporting with measurable impact, including NCAA investigations at Duke and Kentucky that influenced policy changes.
Interactive Producer, Sports at The Washington Post
August 1, 2010 - October 1, 2025
Social media innovation: Pioneered early social strategy, leading real-time digital coverage and platform integrations. Product development: Created the Post's first MLB blog and built interactive tools using geotagged social data. Editorial technology: Integrated emerging digital platforms with traditional journalism and helped establish an organization-wide framework.
Head of Community and Client Success at Kunik
February 1, 2025 - October 1, 2025
Led client success for learning platform managing $1M+ ARR with 90%+ retention; drove strategic content and community initiatives; managed cross-functional teams to scale usage and engagement.
Vice President, Content at Fancred
August 1, 2020 - October 1, 2025
Spearheaded content and community strategy; delivered 250% growth in active use and built a subscription-driven model; collaborated across product, marketing, and content teams with major partners like SiriusXM, Wayfair, YouTube and NBA networks.
Senior Associate, Sports Leadership Practice at RSR Partners
April 1, 2017 - October 1, 2025
Owned client management for board-level executives; led strategic communications and go-to-market initiatives; collaborated with sports franchises and leagues to drive leadership development and revenue opportunities.
Blogger and Editor at Yahoo!
January 1, 2014 - October 1, 2025
Built America's most-read sports blog with 40M+ monthly readers; developed editorial roadmaps and cross-platform content; launched interactive video formats and social integrations.
Interactive Producer, Sports at The Washington Post
August 1, 2010 - October 1, 2025
Pioneered early social strategy and real-time digital coverage; built the Post's MLB blog and interactive tools leveraging geo-tagged social data; integrated emerging platforms with traditional journalism.
Head of Community and Client Success at Kunik
February 1, 2025 - October 1, 2025
Led client success for learning platform managing $1M+ ARR with 90%+ retention rate; drove subscription-based growth through strategic community and content initiatives; spearheaded cross-functional collaboration to align product, marketing and content priorities with client objectives and business goals.
Vice President, Content at Fancred
August 1, 2020 - October 1, 2025
Led content strategy and community initiatives, building partnerships and driving engagement; executed strategic initiatives that significantly increased active user engagement through cross-functional collaboration across product, marketing, and editorial teams.
Writer & Editor at USA TODAY
December 1, 2019 - October 1, 2025
Wrote and edited high school sports coverage; developed editorial roadmaps; led audience development and social media strategies; contributed to investigative reporting and policy-related storytelling that influenced industry coverage.
Senior Associate, Sports Leadership Practice at RSR Partners
April 1, 2017 - October 1, 2025
Owned project delivery and client communications for board-level and C-suite clients across major sports organizations; provided strategic communications and leadership positioning; cultivated senior-level relationships.
Blogger and Editor at Yahoo!
January 1, 2014 - October 1, 2025
Created and managed a high-traffic sports blog with 250k+ monthly readers; produced investigative journalism and long-form content engaging a broad audience.
Interactive Producer, Sports at The Washington Post
August 1, 2010 - October 1, 2025
Pioneered real-time digital coverage and interactive tools for sports; integrated digital platforms with traditional journalism and led cross-platform editorial projects.
Head of Community and Client Success at Kunik
February 28, 2025 - October 1, 2025
Led client success for a learning platform, managing $1M+ ARR with 90%+ retention. Drove subscription-based growth and strategic growth initiatives. Collaborated cross-functionally with product, marketing, and content teams for clients including SiriusXM, Wayfair, T-Mobile, Forrester, and YouTube. Built platform voice, messaging, and content strategy for client-facing platforms, improving onboarding and annual reviews. Produced and hosted 100+ annual virtual and in-person client sessions, coordinating expert curation and user-experience optimization. Developed curricula and digital community initiatives to increase platform value and user retention.
Vice President, Content at Fancred
August 31, 2020 - October 1, 2025
Directed comprehensive content and social strategy for a sports-focused platform, aligning editorial roadmap with business objectives. Built Fancred Sports.com into 250K+ users per month. Led product innovation by creating industry-first interactive video formats later adopted by ESPN ManningCast and NBA Unplugged. Recruited and mentored editorial team; managed external partnerships. Grew Instagram to 600K+ followers via strategic content and influencer partnerships. Managed relationships with franchises, talent, and media partners to expand audience and revenue opportunities.
Writer & Editor, High School Sports at USA Today
December 31, 2019 - October 1, 2025
Led digital content series driving 200% increase in web traffic. Delivered breaking-news coverage and athlete profiles while collaborating across editorial, and social teams. Cross-platform content distribution strategies that expanded reach across multiple audience segments.
Senior Associate, Sports Leadership Practice at RSR Partners
April 30, 2017 - October 1, 2025
Owned project delivery and communications strategies for board-level and executive clients across major sports organizations. Provided governance support and marketing collateral development for leadership transitions, including high-profile commissioner searches. Built and maintained relationships with senior leadership at USA Track & Field, PGA of America, Big East Conference and other leading sports organizations.
Blogger and Editor at Yahoo!
January 31, 2014 - October 1, 2025
Created America's most-read preps sports blog with more than 40 million monthly readers, establishing benchmark for sports content engagement. Delivered original reporting with measurable impact, including NCAA investigations at Duke and Kentucky which influenced policy changes.
Interactive Producer, Sports at The Washington Post
August 31, 2010 - October 1, 2025
Pioneered Washington Post's early social strategy, leading real-time digital coverage and platform integrations. Created the first Washington Post MLB blog and built interactive tools using geo-tagged social data. Integrated emerging digital platforms with traditional journalism, establishing a framework later adopted organization-wide.

Education

M.S., Sports Management at Columbia University
January 11, 2030 - January 1, 2013
B.A., Government at Georgetown University
January 11, 2030 - January 1, 2004

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education
    paper Shallot Internal Communications white paper
    I helped create a survey for distribution, then distilled its findings into an industry leading white paper for Shallot Communications, leading to broader distribution with Axios and beyond.