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New York-based brand and packaging designer currently working at Caudalie. Specializing in beauty and skincare, with a focus on brand systems, product packaging, and integrated campaigns across retail, digital, and out-of-home. Experience includes identity development, large-scale visual merchandising, and editorial applications for global and regional markets. Available for select freelance projects.…New York-based brand and packaging designer currently working at Caudalie. Specializing in beauty and skincare, with a focus on brand systems, product packaging, and integrated campaigns across retail, digital, and out-of-home. Experience includes identity development, large-scale visual merchandising, and editorial applications for global and regional markets. Available for select freelance projects.

Cameron Astles

Graphic Designer, Brand Designer, Art Director, +3

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New York-based brand and packaging designer currently working at Caudalie. Specializing in beauty and skincare, with a focus on brand systems, product packaging, and integrated campaigns across retail, digital, and out-of-home. Experience includes identity development, large-scale visual merchandising, and editorial applications for global and regional markets. Available for select freelance projects.…New York-based brand and packaging designer currently working at Caudalie. Specializing in beauty and skincare, with a focus on brand systems, product packaging, and integrated campaigns across retail, digital, and out-of-home. Experience includes identity development, large-scale visual merchandising, and editorial applications for global and regional markets. Available for select freelance projects.

Available to hire

New York-based brand and packaging designer currently working at Caudalie.
Specializing in beauty and skincare, with a focus on brand systems, product packaging, and integrated campaigns across retail, digital, and out-of-home.
Experience includes identity development, large-scale visual merchandising, and editorial applications for global and regional markets.
Available for select freelance projects.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Junior Graphic Designer at Caudalie

September 1, 2023 - January 1, 2025

Contributed to junior-level design work for brand campaigns and retail assets; supported visual systems development and in-market execution; collaborated with cross-functional leadership to translate brand strategy into visual direction.

Graphic Designer at Caudalie

January 1, 2025 - Present

Lead visual concept and art direction for product launches and brand campaigns across North America and Latin America; develop cohesive visual systems across retail environments, e-commerce, paid media, and physical brand experiences; own projects end-to-end from concept through production and in-market execution; design Sephora retail environments and implement scalable design frameworks in Figma and InDesign; maintain brand standards and oversee retouching and final quality.

Freelance Graphic Designer at Independent Practice

June 1, 2023 - Present

Develop brand identities and packaging systems for emerging consumer brands; lead creative direction for a children's storytelling game entering retail; design integrated campaigns across social, e-commerce, and retail to ensure cohesive brand expression; operate as an independent partner, managing projects end-to-end from brief to delivery.

Design Intern at KeyBank | Key Design Studio

June 1, 2022 - August 1, 2022

Contributed to brand and marketing design across digital within a structured corporate in-house studio; developed production-ready assets within brand guidelines; collaborated across internal teams to deliver campaign materials on deadline.