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A freelance social and influencer marketing strategist with 10+ years experience in crafting engaging & award-winning moments for first-to-market products. I’ve been the brains behind Ring's (Amazon) content internationally and HapiPatch, Thomas Cook, Supermalt, Hartley's and more in the UK - combining strategy, creative execution, and hands-on delivery to drive real business results. My expertise is ensuring that your marketing strategy is synchronised and each touchpoint is another continuation of your brands story. If you're looking for someone who can build creator talent networks, develop a killer winning ad strategy while telling your brand story across social authentically, you're in the right place.…A freelance social and influencer marketing strategist with 10+ years experience in crafting engaging & award-winning moments for first-to-market products. I’ve been the brains behind Ring's (Amazon) content internationally and HapiPatch, Thomas Cook, Supermalt, Hartley's and more in the UK - combining strategy, creative execution, and hands-on delivery to drive real business results. My expertise is ensuring that your marketing strategy is synchronised and each touchpoint is another continuation of your brands story. If you're looking for someone who can build creator talent networks, develop a killer winning ad strategy while telling your brand story across social authentically, you're in the right place.

Cameron Todd

Influencer Marketing Manager, Social Media Manager, Marketing Consultant, +5

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A freelance social and influencer marketing strategist with 10+ years experience in crafting engaging & award-winning moments for first-to-market products. I’ve been the brains behind Ring's (Amazon) content internationally and HapiPatch, Thomas Cook, Supermalt, Hartley's and more in the UK - combining strategy, creative execution, and hands-on delivery to drive real business results. My expertise is ensuring that your marketing strategy is synchronised and each touchpoint is another continuation of your brands story. If you're looking for someone who can build creator talent networks, develop a killer winning ad strategy while telling your brand story across social authentically, you're in the right place.…A freelance social and influencer marketing strategist with 10+ years experience in crafting engaging & award-winning moments for first-to-market products. I’ve been the brains behind Ring's (Amazon) content internationally and HapiPatch, Thomas Cook, Supermalt, Hartley's and more in the UK - combining strategy, creative execution, and hands-on delivery to drive real business results. My expertise is ensuring that your marketing strategy is synchronised and each touchpoint is another continuation of your brands story. If you're looking for someone who can build creator talent networks, develop a killer winning ad strategy while telling your brand story across social authentically, you're in the right place.

Available to hire

A freelance social and influencer marketing strategist with 10+ years experience in crafting engaging & award-winning moments for first-to-market products. I’ve been the brains behind Ring’s (Amazon) content internationally and HapiPatch, Thomas Cook, Supermalt, Hartley’s and more in the UK - combining strategy, creative execution, and hands-on delivery to drive real business results. My expertise is ensuring that your marketing strategy is synchronised and each touchpoint is another continuation of your brands story. If you’re looking for someone who can build creator talent networks, develop a killer winning ad strategy while telling your brand story across social authentically, you’re in the right place.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Head of Social & Influencer Marketing (EU & Intl) at Amazon / Ring

June 1, 2019 - June 1, 2025

Led social and influencer strategy, operations, and creative output across EMEA, APAC, LATAM, and MEN A with a high seven-figure budget. Scaled from UK-only social to pan-EU presences on Instagram and TikTok, established international influencer programmes and talent management, podcast sponsorships/placements, and brand partnerships. Drove expansion of social & influencer services to APAC, LATAM and MEN A. Results included 120% YoY engagement growth, a 55M viral TikTok piece, a high-performing affiliate creator programme in UK & DE, and the multi-award winning 'Ring My Bell' ITV Saturday Night Takeaway activation.

Account Manager / Social, Influencer & Content at OST Marketing

April 1, 2018 - June 1, 2019

Created and implemented digital advertising strategies including social, influencer and blog programs for B2C & B2B clients; managed 360-campaign planning and collaboration with client in-house teams; sourced/managed influencers; developed crisis/reputation management frameworks; built and maintained business pipeline. Won UK Communications Award for best use of influencers for a CE/tech client.

Social Media & Digital Marketing Manager at National Accident Helpline

September 1, 2017 - April 1, 2018

Oversaw digital marketing (Paid/Organic Social, SEO, PR) during a major rebrand; overhauled brand playbooks and introduced new ad formats and inbound social processes to position NAH at the forefront of social. Managed inbound PR requests, budgeting, forecasting, and test-and-learn optimization plans. Results included a 1000% YoY increase in social inbound leads and a high-profile PR launch for car crash-for-cash awareness.

Senior Social & Influencer Executive at Thomas Cook

November 1, 2015 - September 1, 2017

Led social strategy and day-to-day execution for 5 Thomas Cook brands and 3 agencies with a sizable budget; aligned social with ATL activity; managed paid social creative; delivered large-scale campaigns and stunts; collaborated with PR/SEO; mentored 5 apprentices; launched HotelsEverywhere initiative for additional revenue streams. Results included uplift in brand engagement, revenue growth (>25%), 120k follower increase YoY, CTR +27%, and 600% uplift in Facebook engagement YoY.