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Bilingual lifecycle marketing leader with 4+ years of experience driving enrollment and resident conversion campaigns across digital, print, and messaging channels. Known for building scalable campaign ops, optimizing workflows, and delivering consistent, on-brand creative at high volume for multi-property portfolios. I’ve led campaign execution end-to-end—from audience-first content strategy and QA standards to CRM workstreams, automation, and stakeholder alignment—while translating complex service offerings into clear, engaging content that supports revenue growth and customer experience improvements.…Bilingual lifecycle marketing leader with 4+ years of experience driving enrollment and resident conversion campaigns across digital, print, and messaging channels. Known for building scalable campaign ops, optimizing workflows, and delivering consistent, on-brand creative at high volume for multi-property portfolios. I’ve led campaign execution end-to-end—from audience-first content strategy and QA standards to CRM workstreams, automation, and stakeholder alignment—while translating complex service offerings into clear, engaging content that supports revenue growth and customer experience improvements.

Camila Alvarado

Content Producer, Content Designer, Digital Marketer, +1

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Bilingual lifecycle marketing leader with 4+ years of experience driving enrollment and resident conversion campaigns across digital, print, and messaging channels. Known for building scalable campaign ops, optimizing workflows, and delivering consistent, on-brand creative at high volume for multi-property portfolios. I’ve led campaign execution end-to-end—from audience-first content strategy and QA standards to CRM workstreams, automation, and stakeholder alignment—while translating complex service offerings into clear, engaging content that supports revenue growth and customer experience improvements.…Bilingual lifecycle marketing leader with 4+ years of experience driving enrollment and resident conversion campaigns across digital, print, and messaging channels. Known for building scalable campaign ops, optimizing workflows, and delivering consistent, on-brand creative at high volume for multi-property portfolios. I’ve led campaign execution end-to-end—from audience-first content strategy and QA standards to CRM workstreams, automation, and stakeholder alignment—while translating complex service offerings into clear, engaging content that supports revenue growth and customer experience improvements.

Available to hire

Bilingual lifecycle marketing leader with 4+ years of experience driving enrollment and resident conversion campaigns across digital, print, and messaging channels. Known for building scalable campaign ops, optimizing workflows, and delivering consistent, on-brand creative at high volume for multi-property portfolios.

I’ve led campaign execution end-to-end—from audience-first content strategy and QA standards to CRM workstreams, automation, and stakeholder alignment—while translating complex service offerings into clear, engaging content that supports revenue growth and customer experience improvements.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Content Marketing Manager | Life Cycle Campaigns | Bilingual EN/ES | Creator Strategy at Onboard Powered by Conservice

April 20, 2026 - Present

Lead high-volume lifecycle and resident enrollment marketing across 600+ properties and 185K+ residential units. Built and executed cross-channel campaigns spanning email, landing pages, print, SMS, and in-app messaging. Delivered strong results, achieving ~80% open rates and 93% enrollment conversion to top-performing resident campaigns in under 9 months, outperforming the 21% industry benchmark by more than 4.5x. Built campaign systems and operations: created workflows, QA standards, daily task systems, and documentation to support consistent delivery at scale. Engineered ClickUp API automations that reduced flyer creation/delivery time from 1–2 hours to under 5 minutes, and designed a department-wide ClickUp intake system replacing fragmented Slack threads and Google Forms with a centralized workflow for a 30+ person Customer Success organization. Produced bilingual EN/ES assets across email, flyers, landing pages, SMS, and print for Spanish-speaking audiences. Developed client-

Digital Content Marketing Specialist (Remote) at Onboard Powered by Conservice

October 1, 2023 - April 19, 2026

Owned resident marketing functions for 600+ properties, leading creative execution, campaign production, and platform management during brand and process development. Executed high-volume email, landing page, flyer, and print campaigns for multiple property sets (MDU and SFR) while maintaining brand and quality standards. Served as primary Content CMS and SES resource: owned templates, landing pages, lifecycle campaigns, tracking, and custom builds. Partnered with Implementation, Account Management, and Sales to align campaigns with go-lives, enrollment goals, and revenue milestones. Created onboarding guides, training docs, and process resources adopted across teams for new hires and cross-functional partners. Recognized as a Conservice employee highlight (December 2025) for managing high-volume campaigns with precision and consistent quality.

Resident Support Lead

July 1, 2022 - October 1, 2023

Led daily shift operations in a fast-paced resident/customer service environment supporting team performance, customer experience, and store efficiency. Coached and supported up to 12 resident support agents through service standards, task execution, and communication during high-volume periods. Provided live call monitoring, QA reviews, performance feedback, and day-to-day operational support. Adapted coaching styles for a diverse team including recent graduates, senior employees, and first-time workers to improve confidence, communication, and performance. Collaborated with department leaders on reporting and staffing decisions and participated in interview panels. Designed team communication norms and feedback systems to improve agent consistency and resident experience.

Marketing Manager at Vitality Spa Lounge

February 1, 2022 - July 1, 2022

Managed social media presence, daily content creation, scheduling, and community engagement across Instagram, Facebook, and TikTok for a luxury beauty and wellness brand. Executed email marketing campaigns for seasonal promotions, including a $100 introductory offer that generated $2K+ in additional revenue within one month. Planned and produced a brand anniversary event drawing ~50 guests; converted 20 attendees into first-time client visits and resulted in 12 new memberships under a $1K budget. Built local vendor partnerships to support event execution and brand credibility. Created organic educational lifestyle content for local Facebook groups and wellness audiences to position the business as a trusted expert. Planned and produced live brand activation experiences and partnership-driven events supporting measurable new client acquisition for a community-rooted small business.

Shift Manager at Arby’s

September 1, 2020 - February 1, 2022

Directed content and campaign strategy including lifecycle email marketing, multichannel campaign management, content calendar strategy, bilingual EN/ES copywriting, and brand voice development. Managed resident communications and created short-form video scripts, plus live event marketing and bilingual content production. Worked across multiple platforms/tools including Engagement/Amazon SES/Contentful, ClickUp, Marq, Xpressdocs, Mailchimp, Canva, Adobe Photoshop/Illustrator, CapCut, Meta Business Suite, Microsoft Office, Slack, Salesforce, Zendesk, ChatGPT, Claude, and Gemini. Led team operations and coordination across offshore/onshore teams, including team management, workflow design, QA systems, SOP development, process documentation, cross-functional coordination, and intake system architecture. Developed training documentation and ensured consistent execution in fast-moving environments. Also referenced progress toward B.A. in Communications (Visual Track) as an ongoing academ