Available to hire
With 10 years of design experience, I specialize in creating brand identities, developing visual content, and leading art direction. I am fluent in Spanish and continually strive to elevate the overall quality of work by collaborating with cross-functional teams. I enjoy building cohesive brand experiences across digital, print, and experiential channels and am passionate about mentoring teams to sustain growth.
Experience Level
Language
Spanish; Castilian
Fluent
Work Experience
Senior Brand Designer (Sports & Media) at Creative Artists Agency
August 20, 2024 - PresentSpearheaded creation of the Mustang Style Guide, establishing consistent brand identity and new licensing opportunities that broadened the agency's revenue streams. Supported department growth and talent retention by fostering a collaborative design culture that elevated project quality and client satisfaction. Partnered with cross-functional teams to deliver impactful brand strategies and creative assets for clients including Subway, The Cheesecake Factory, Ford, and Draper James, strengthening their market presence across digital, retail, and experiential channels.
Brand Designer & Social Lead (Fashion) at Ronny Kobo
March 20, 2024 - August 20, 2024Designed paid media and email campaigns using Adobe Creative Suite and Figma, resulting in a 20% increase in click-through rate and a 15% increase in conversion rate. Managed the execution of 360 campaigns, boosting brand awareness and engagement across digital and print channels. Produced engaging visual content for TikTok and Instagram, driving growth in social engagement and brand visibility.
Multidisciplinary Designer at Gamarra Design
November 20, 2018 - February 24, 2024Led art direction and delivered 25% more innovative brand identities for clients including Lavanderia, Kodie.co, Estée Lauder, Creativa Agency, and Educurius. Revamped labeling and packaging for Marquez Foods, increasing brand recognition and revenue. Created visual assets for B2B digital campaigns across web, social, and other channels, ensuring cohesive branding across touchpoints.
Senior Brand Designer & Design Lead (Tech) at Open English
February 20, 2016 - March 23, 2023Led end-to-end creative process, increasing ecommerce brand awareness and engagement among 2M students in Latin America. Transformed briefs and developed visually stunning campaigns using market research, driving +150,000 in sales within 2 quarters and meeting business objectives. Developed brand guidelines, typography, palettes, iconography, and illustration for Open English Junior. Ensured brand consistency across channels with a cohesive tone, look, and feel. Drove design systems, 2D design, and website content strategy.
Junior Packaging Designer at Hitex Marketing Group
October 20, 2013 - November 20, 2015Crafted packaging design for Diageo, leading to 20% higher quote success; supported multiple high-profile clients including Johnny Walker, University of Miami, and MasterCard.
Education
Bachelor of Fine Arts in Illustration at Ringling College of Art & Design
January 11, 2030 - December 9, 2025Qualifications
DreamWorks Scholarship
January 11, 2030 - December 9, 2025Industry Experience
Media & Entertainment, Education, Retail, Software & Internet, Professional Services
Experience Level
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