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I'm a Marketing & Strategy professional with over five years of experience, delivering a holistic view of strategy from both client and agency perspectives. I have led omnichannel initiatives for global brands and developed creative ideas for Spotify Latam. I currently apply this dual background as a Strategic Brand Planner at McCann WorldGroup Spain, and I'm excited to bring data-driven storytelling and strategic thinking to new challenges.…I'm a Marketing & Strategy professional with over five years of experience, delivering a holistic view of strategy from both client and agency perspectives. I have led omnichannel initiatives for global brands and developed creative ideas for Spotify Latam. I currently apply this dual background as a Strategic Brand Planner at McCann WorldGroup Spain, and I'm excited to bring data-driven storytelling and strategic thinking to new challenges.

Camila Gómez Ovalle

Brand Strategist, Marketing Strategist, Growth Marketer, +5

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I'm a Marketing & Strategy professional with over five years of experience, delivering a holistic view of strategy from both client and agency perspectives. I have led omnichannel initiatives for global brands and developed creative ideas for Spotify Latam. I currently apply this dual background as a Strategic Brand Planner at McCann WorldGroup Spain, and I'm excited to bring data-driven storytelling and strategic thinking to new challenges.…I'm a Marketing & Strategy professional with over five years of experience, delivering a holistic view of strategy from both client and agency perspectives. I have led omnichannel initiatives for global brands and developed creative ideas for Spotify Latam. I currently apply this dual background as a Strategic Brand Planner at McCann WorldGroup Spain, and I'm excited to bring data-driven storytelling and strategic thinking to new challenges.

Available to hire

I’m a Marketing & Strategy professional with over five years of experience, delivering a holistic view of strategy from both client and agency perspectives. I have led omnichannel initiatives for global brands and developed creative ideas for Spotify Latam.

I currently apply this dual background as a Strategic Brand Planner at McCann WorldGroup Spain, and I’m excited to bring data-driven storytelling and strategic thinking to new challenges.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Strategic Brand Planner Trainee at McCANN WorldGroup Spain

November 1, 2025 - Present

Support market research and analysis; collaborate in developing strategic briefs for creative teams; help identify consumer trends and behaviors; participate in the creation and presentation of communication strategies for clients such as IKEA, IBERIA, Caixa Bank, Perfetti, and more; assist in analyzing the effectiveness of advertising campaigns.

Creative Trainee - Spotify & Others at Founders Agency Latam

June 1, 2025 - September 30, 2025

Develop creative strategies for launching new Spotify features, concerts, and events; support the weekly visual management of Spotify Charts; collaborate with the digital strategy team to execute paid advertising campaigns and social media posts based on specific objectives.

Creative Consultant Freelance at TCP & Blueprint Insurance Group (FL)

July 1, 2024 - December 31, 2025

Led the creation of the brand book, defining both strategic and visual guidelines for the brand identity. Supported the team with advertising materials for events, agent promotions, and brand activations. Designed product infographics for both print and digital channels. Created and managed content for social media, including static posts, stories, and video assets. Developed branded videos for internal and external communication.

Relationship Management Sales Analyst Modern Channel at Kenvue (Johnson & Johnson Family)

February 1, 2023 - January 1, 2025

Collaborated with Key Account Managers and E-commerce Engagement Leads to enhance client experiences and optimize omnichannel strategies (Brick and Click). Created optimized reports to identify market insights, brand performance, growth opportunities and follow up metrics and KPIs. Maintained a 99.3% Customer Experience (CX) Score, positioning brands as digital intelligence leaders. Coordinated the optimized implementation of enhanced brand content. Developed SEO strategies to improve engagement and retention.

Business Intelligence Account Executive at Bayer - The Business Partners

August 1, 2022 - February 1, 2023

Managed customer relationships, optimizing retention and account performance. Developed dashboards and reports for data-driven insights into customer satisfaction. Identified key insights, contributing to the growth of OTC, Footcare, and new product launches. Automated reporting processes, improving efficiency and decision-making.

Strategic Project Manager – Digital Transformation at Chamber of Commerce – Digital Economy Cluster

December 1, 2021 - August 1, 2022

Led 5 Digital Transformation Projects, ensuring 100% compliance with quality standards. Conducted strategic reviews and identified growth opportunities for clients. Used project management tools like Trello and Monday to streamline operations. Coordinated intersectoral events such as workshops and business roundtables.

Written Management Channel – B2C Intern at Enel Group

January 1, 2021 - August 1, 2021

Led the follow-up of KPIs and OKRs for the NPS and Clear and Empathetic Solutions Projects (Omnichannel). Monitored Net Promoter Score (NPS) and customer feedback, improving service strategies. Responsible for social listening. Managed client communications and CRM (Salesforce) to enhance customer satisfaction. Conducted data-driven analysis to enhance customer journey mapping.

Strategic Brand Planner Trainee at McCANN WorldGroup Spain – Part Time

November 1, 2025 - Present

Support the team with market research and analysis. Collaborate in developing strategic briefs for creative teams. Help identify consumer trends and behaviors. Participate in the creation and presentation of communication strategies for IKEA, IBERIA, San Miguel, Caixa Bank, Perfetti. Assist in analyzing the effectiveness of advertising campaigns.

Luxury Beauty Advisor at L’Oréal Luxe

October 1, 2025 - December 1, 2025

Delivered personalized customer service in fragrance, makeup, and skincare for L’Oréal Luxe brands such as Yves Saint Laurent, Valentino, Giorgio Armani, Prada, Lancôme, and Kiehl’s.

Creative Consultant Freelance at TCP & Blueprint Insurance Group

July 1, 2024 - January 1, 2025

Led the creation of the brand book, defining both strategic and visual guidelines for the brand identity. Supported advertising materials for events, agent promotions, and brand activations. Designed product infographics for print and digital channels. Created and managed content for social media and produced branded videos for internal and external communication.

Relationship Management Sales Analyst – Modern Channel at Kenvue (Johnson & Johnson Family)

February 1, 2023 - January 1, 2025

Collaborated with Key Account Managers and E-commerce Engagement Leads to enhance client experiences and optimize omnichannel strategies (Brick and Click). Created optimized reports to identify market insights, brand performance, growth opportunities and follow-up metrics and KPIs. Maintained a 99.3% Customer Experience (CX) Score, positioned brands as digital intelligence leaders. Coordinated optimized implementation of enhanced brand content and developed SEO strategies to improve engagement and retention.