Personal Branding & Social Media Design

Complete rebranding and social media design for Dra. Graziela Manrique, a specialist in Integrative Aesthetic Biomedicine based in Brazil. The project encompassed brand strategy, visual identity system, brand guidelines, and a monthly Instagram content system — all developed to position a highly qualified clinician as a trusted, elegant personal brand in the Brazilian aesthetic medicine market.

The identity resolves a core tension common in medical branding: authority and warmth held together without compromise. The visual system — built around a cursive signature mark, a warm earth-and-magenta palette, and a refined typographic hierarchy — translates consistently across print collateral, brand applications, and digital content.