Account Executive at Red Bin Communications & Brand Solutions Inc.

Responsible for day-to-day operations and client service for SEO and PPC clients. Led a monthly total portfolio revenue of RM 10,000 (approx. PHP 1.3M) and managed around 20-25 accounts. Led a team of 5 Account Managers supporting campaign execution and client escalations. Collaborated with the SEO team to ensure KPIs in website traffic and keyword ranking. Contributed to new business via upselling two SEO packages; total contract value RM 36,000 (PHP 465,000). Also supported internal projects and assets such as the company website and social pages, including Facebook and LinkedIn, and prepared cost proposals and campaign briefs.

Senior Account Manager at Primal Malaysia Digital Marketing Agency

Responsible for handling the day-to-day operations & client servicing for SEO and PPC Clients Handled a monthly total portfolio revenue of RM107,000 (around 1.3M Php) and a total of around 20-25 accounts 6 month consecutive 100% retention rate for clients with the lowest Revenue loss for 2024 among the whole AM team Served as an interim team lead for a group of 5 AMs that supported in campaign and escalation calls with clients Worked alongside with the SEO team to make sure client KPIs in website traffic and keyword rankings are met Led 2 key accounts which achieved 40% of targeted keywords ranking on first page within 3 months into the campaign Successful in upselling 2 SEM packages alongside the client’s SEO campaign due to the success in their keyword campaign with a total contract value of RM36,000 (PHP465,000) Key account persion for enterprise clients for PPC campaigns handling brands such as Onitsuka Tiger, Uniqlo, and Bayer. Collaborated with Ad Operations to optimize and execute the campaigns Took over an account previously only averaging 30-50% ROAs in the first year of engaing with our agency. After turnover, I’ve managed to increase their ROAs to 99% in the first month of fully taking over and 123% ROAs in the following month In charge of Onitsuka’s FB & Google campaigns which were in “pay per performance” terms. Consistently achieved more than 100% since taking over and exceeded targets across all metrics

Led day-to-day operations and client service for SEO and PPC clients; managed campaigns for enterprise brands such as Onitsuka Tiger, Uniqlo, and Bayer; oversaw pay-for-performance campaigns and collaborated with Ad Operations to optimize campaigns and ensure KPI targets.

Account Manager at Red Bin Communications & Brands

Responsible for day-to-day operations and client service in SEO and PPC for ATL & BTL clients; served as the primary account handler from end-to-end, including client briefs, cost proposals, campaign strategies, execution and reporting. In 2021, new accounts valued at around RM 10 million; brands included Avon, Bellic, BMX, Robinsons Supermarket, Pure Organic, and more; also gained experience handling other industries such as The Generics Pharmacy (TGP), Allianz PNB, and Ovialand; collaborated with the creative team on content strategy and execution.