Available to hire
I am a creative and detail-oriented Graphic Designer with over 12 years of experience, including more than 5 years specializing in digital content and UX/UI design. I have strong expertise in developing high-impact visuals across print, digital, and web platforms, with proven ability to manage multiple projects under tight deadlines while ensuring brand consistency and creative excellence.
I am proficient in Adobe Creative Suite, Webflow, and design systems, fluent in both English and Spanish, and have international and multicultural work experience that allows me to create engaging and user-centered design solutions across multiple industries.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Spanish; Castilian
Fluent
Work Experience
Senior UX Designer at PGD LATAM
January 31, 2025 - July 16, 2025Conceptualized and designed user-centric digital products for enterprise clients, including Citi and Huntington Bank. Conducted user research and usability testing, increasing customer satisfaction by 15%. Developed and maintained scalable design systems, ensuring consistency across platforms. Designed and optimized mobile and desktop interfaces, improving user flow and engagement.
Lead UX/UI Designer at Ministry of National Education
June 30, 2022 - July 16, 2025Led end-to-end digital transformation initiatives, increasing online engagement by 30%. Developed accessible, responsive web applications following AODA & WCAG standards. Established a centralized design system to improve cross-functional collaboration.
Senior Art Director at Wunderman Thompson Colombia
April 30, 2020 - July 16, 2025Led multi-channel digital campaigns for clients, ensuring 95% client satisfaction. Managed a team of six designers, mentoring and improving overall design execution. Spearheaded brand identity projects, delivering cohesive and engaging digital assets.
UI Designer at ABInBev
April 30, 2020 - July 16, 2025Designed marketing websites, digital content, and interactive interfaces for Corona Beer. Created high-converting landing pages, leading to a 15% improvement in project delivery speed. Established design standards and UI patterns to enhance brand consistency.
Senior UX Designer at PGD LATAM, Bogotá, Colombia
January 31, 2025 - July 22, 2025Conceptualized and designed user-centric digital products for enterprise clients, including Citi and Huntington Bank. Conducted user research and usability testing, increasing customer satisfaction by 15%. Developed and maintained scalable design systems, ensuring consistency across platforms. Designed and optimized mobile and desktop interfaces, improving user flow and engagement.
UI Designer at ABInBev, Bogotá, Colombia
April 30, 2020 - July 22, 2025Designed marketing websites, digital content, and interactive interfaces for Corona Beer. Created high-converting landing pages, leading to a 15% improvement in project delivery speed. Established design standards and UI patterns to enhance brand consistency.
Lead UX/UI Designer at Ministry of National Education, Bogotá, Colombia
June 30, 2022 - July 22, 2025Led end-to-end digital transformation initiatives, increasing online engagement by 30%. Developed accessible, responsive web applications following AODA & WCAG standards. Established a centralized design system to improve cross-functional collaboration.
Senior Art Director at Wunderman Thompson Colombia, Bogotá, Colombia
April 30, 2020 - July 22, 2025Led multi-channel digital campaigns for clients, ensuring 95% client satisfaction. Managed a team of six designers, mentoring and improving overall design execution. Spearheaded brand identity projects, delivering cohesive and engaging digital assets.
Senior UX Designer at PGD LATAM
January 31, 2025 - July 22, 2025Conceptualized and designed user-centric digital products for enterprise clients, including Citi and Huntington Bank. Conducted user research and usability testing, increasing customer satisfaction by 15%. Developed and maintained scalable design systems, ensuring consistency across platforms. Designed and optimized mobile and desktop interfaces, improving user flow and engagement.
UI Designer at ABInBev
April 30, 2020 - July 22, 2025Designed marketing websites, digital content, and interactive interfaces for Corona Beer. Created high-converting landing pages, leading to a 15% improvement in project delivery speed. Established design standards and UI patterns to enhance brand consistency.
Lead UX/UI Designer at Ministry of National Education
June 30, 2022 - July 22, 2025Led end-to-end digital transformation initiatives, increasing online engagement by 30%. Developed accessible, responsive web applications following AODA & WCAG standards. Established a centralized design system to improve cross-functional collaboration.
Senior Art Director at Wunderman Thompson Colombia
April 30, 2020 - July 22, 2025Led multi-channel digital campaigns for clients, ensuring 95% client satisfaction. Managed a team of six designers, mentoring and improving overall design execution. Spearheaded brand identity projects, delivering cohesive and engaging digital assets.
Senior UX Designer at PGD LATAM
January 31, 2025 - August 8, 2025Developed visually engaging content for marketing campaigns, websites, social media, and email marketing while maintaining design consistency aligned with global brand standards. Delivered illustrations, motion graphics, banners, and infographics tailored to diverse audiences. Created and managed Webflow-based websites ensuring accessibility and responsive functionality. Produced landing pages, digital ads, and branded content for major product lines including Corona. Executed UX research and visual updates to improve user engagement and conversion.
Senior Art Director at Wunderman Thompson Colombia
April 30, 2020 - August 8, 2025Led creative direction and design projects, developing high-quality visual assets across multiple media formats to drive brand engagement. Managed teams and collaborated closely with clients and internal stakeholders to deliver innovative campaign solutions aligned with client goals and institutional branding.
UI Designer at ABInBev
April 30, 2020 - August 8, 2025Designed and maintained microsites and digital platforms with strong visual communication focus. Integrated AODA accessibility and user-friendly navigation across web assets. Produced print and digital promotional materials aligned with institutional branding. Delivered end-to-end campaign designs for clients like Netflix, Uber, and Kimberly Clark. Managed project lifecycles from concept to delivery, ensuring quality and brand coherence.
Lead UX/UI Designer at Ministry of National Education, Bogotá, Colombia
June 30, 2022 - August 8, 2025Education
Bachelor at Escuela de Artes y Letras, Bogotá, Colombia
January 11, 2030 - July 16, 2025Bachelor at Escuela de Artes y Letras, Bogotá, Colombia
January 11, 2030 - July 22, 2025Bachelor on Graphic Design at Escuela de Artes y Letras, Bogotá, Colombia
January 11, 2030 - August 8, 2025Qualifications
UX & UI Fundamentals | Crehana
January 1, 2022 - December 31, 2022Foundations of User Experience (UX) Design | Udemy
January 1, 2022 - December 31, 2022Wireframes and Low-Fidelity Prototypes | Udemy
January 1, 2023 - December 31, 2023Design Thinking: Work Process Facilitation | Udemy
January 1, 2023 - December 31, 2023UX & UI Fundamentals
January 1, 2022 - December 31, 2022Foundations of User Experience (UX) Design
January 1, 2022 - December 31, 2022Wireframes and Low-Fidelity Prototypes
January 1, 2023 - December 31, 2023Design Thinking: Work Process Facilitation
January 1, 2023 - December 31, 2023UX & UI Fundamentals
January 1, 2022 - December 31, 2022Foundations of User Experience (UX) Design
January 1, 2022 - December 31, 2022Wireframes and Low-Fidelity Prototypes
January 1, 2023 - December 31, 2023Design Thinking: Work Process Facilitation
January 1, 2023 - December 31, 2023UX & UI Fundamentals | Crehana
January 1, 2022 - August 8, 2025Foundations of User Experience (UX) Design | Udemy
January 1, 2022 - August 8, 2025Wireframes and Low-Fidelity Prototypes | Udemy
January 1, 2023 - August 8, 2025Design Thinking: Work Process Facilitation | Udemy
January 1, 2023 - August 8, 2025Industry Experience
Financial Services, Government, Consumer Goods, Media & Entertainment, Software & Internet, Education, Professional Services
This project was carried out to address the need for a complete website redesign. We began with a thorough analysis of the existing site, evaluating key factors such as user flow, responsive design, and user needs (personas), among others. After completing the analysis, we presented the breakpoints to the client to provide a clearer understanding of the responsive structure. Following this, we moved on to designing each section of the site, ensuring that every element aligned with the new brand identity.
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