Growth-oriented marketing professional with 3+ years of experience using social media, content, and creator/influencer marketing to drive customer acquisition and business growth. Experienced in turning audience insights into scalable strategies, from campaign planning and content development to creator activation, performance optimization, and cross-functional execution. Proven track record of generating 120M+ campaign views, 10× website traffic growth, and contributing to 40× order growth. Skilled in leading end-to-end content operations, building scalable workflows/SOPs, managing 350+ creator partnerships, and delivering measurable increases in engagement, web traffic, and conversions.…

Camly Lim

Growth-oriented marketing professional with 3+ years of experience using social media, content, and creator/influencer marketing to drive customer acquisition and business growth. Experienced in turning audience insights into scalable strategies, from campaign planning and content development to creator activation, performance optimization, and cross-functional execution. Proven track record of generating 120M+ campaign views, 10× website traffic growth, and contributing to 40× order growth. Skilled in leading end-to-end content operations, building scalable workflows/SOPs, managing 350+ creator partnerships, and delivering measurable increases in engagement, web traffic, and conversions.…

Available to hire

Growth-oriented marketing professional with 3+ years of experience using social media, content, and creator/influencer marketing to drive customer acquisition and business growth. Experienced in turning audience insights into scalable strategies, from campaign planning and content development to creator activation, performance optimization, and cross-functional execution.

Proven track record of generating 120M+ campaign views, 10× website traffic growth, and contributing to 40× order growth. Skilled in leading end-to-end content operations, building scalable workflows/SOPs, managing 350+ creator partnerships, and delivering measurable increases in engagement, web traffic, and conversions.

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Skills

Experience Level

Canva
Expert
CapCut
Expert
Social Media Design
Expert
Tiktok
Expert
Instagram
Expert
SEO
Expert
Branding
Expert
ChatGPT
Expert
Leadership
Expert
Email Marketing
Intermediate
Facebook Ads
Intermediate
SEO Copywriting
Intermediate
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Language

English
Fluent

Work Experience

Brand Launch & Social Commerce Lead at Lamia Jewelry (E-commerce Project under Laimi)
August 1, 2025 - October 31, 2025
Led the launch of a new jewelry brand, overseeing TikTok Shop and social-led customer acquisition contributing over 70% of total sales. Built and scaled a micro creator affiliate ecosystem onboarding 50+ creators; developed end-to-end content strategy and production across owned and creator channels; generated 5M+ organic views and drove strong engagement; improved creator conversions and brand reach.
Social Media Team Lead at Laimi.com Pte. Ltd
July 1, 2025 - March 31, 2026
● Developed the channel’s social media strategy and brand direction for international audiences, including audience insights, content positioning, content pillars, visual direction and brand guidelines. ● Owned end-to-end content execution across ideation, scripting, production planning, quality control and performance optimisation, generating 700K+ organic views, 150+ English-first videos and a 10× increase in website traffic. ● Turned social media into the company’s primary acquisition channel, driving 95% of total business traffic and orders. Led scalable content operations by building workflows, SOPs and production systems to increase output while maintaining consistent quality. ● Built and managed a separate TikTok acquisition channel for an e-commerce jewellery brand under Laimi, improving efficiency per KOL partnership by 3× and conversion rate by 40%. AZGO - Elluxion Travel Singapore Pte. Ltd
Influencer & Social Media Specialist at AZGO - Elluxion Travel Singapore Pte. Ltd
August 1, 2024 - June 30, 2025
Managed 350+ creator partnerships across travel and lifestyle niches. Evaluated creators based on audience insights, engagement, and brand fit to maximize campaign performance. Developed campaign strategies, creator briefs, and end-to-end influencer campaigns aligned with brand objectives. Analyzed results to optimize content strategies and identify high-performing assets. Built long-term relationships with high-performing creators; generated 120M+ campaign views with 4.46% peak engagement rate.
Marketing Executive at Co Mem Homelab - Thai Minh Pharmaceutical Group
March 1, 2022 - August 31, 2023
● Executed integrated marketing campaigns across product launches, seasonal promotions and CSR initiatives, translating campaign direction into PR, social media, website and long-form video content; a CSR campaign generated 35M+ campaign views across PR and social media. ● Coordinated cross-channel campaign activations and partnerships, including media relations, school collaborations, pop-ups and sales booths, with one event attracting 500+ participants. ● Supported KOL campaigns and end-to-end campaign rollouts, contributing to a 5× increase in campaign orders during the International Women’s Day campaign.

Education

Bachelor's Degree in Multimedia Communications at Academy of Journalism and Communication
October 1, 2020 - June 1, 2024
Bachelor’s Degree in Multimedia Communications (Honors: Excellent Graduation) at Academy of Journalism and Communications
October 1, 2020 - June 30, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Travel & Hospitality, Software & Internet, Consumer Goods, Healthcare
    Marketing Portfolio | Social Media & Influencer
    I’m a Social Media & Content Marketing Specialist with hands-on experience across content strategy, short-form video, social media management and influencer marketing. This portfolio showcases selected projects and case studies I’ve worked on, covering: • Social media strategy & channel growth • TikTok & Instagram content creation • Short-form video production • Influencer & creator campaigns • Content ideation, scripting & storytelling • Performance analysis & optimisation Link: https://www.twine.net/signin Some highlights include 120M+ campaign views, 350+ creator partnerships, 150+ short-form videos and organic videos reaching up to 1M+ views. I’ve worked across travel, lifestyle, consumer and e-commerce brands, managing projects from strategy and ideation through to production, publishing and performance tracking. The portfolio includes both the creative work and the results behind each project, giving an overview of my approach to building content that is both engaging and commercially effective.…