Camila Perez

Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Communications Designer at Allocate
November 1, 2022 - November 19, 2025
Led and managed all marketing collateral for a compact team (2-4 people) serving an audience of 500+. Directed creative direction and produced collateral for a yearly summit hosting 200+ attendees, including badges, wayfinding signage, stage signage, website design and wireframes, email campaigns, and social content. Designed multi-functional, branded pitch decks for company presentations, sponsorship deals, white-label clients, product launches, and event pitches. Built and organized a growing library of marketing assets—logo library, fonts, one-pager templates, deck templates, website prototypes and wireframes, event photography, social templates, infographics, data visualizations, design request forms, collateral pipeline and calendar, and research papers. Maintained organized file systems with version control and smooth handoff of assets to clients and collaborators. Collaborated with business, sales, creative, strategy, marketing, and development teams throughout the project lif
Graphic Designer at Bad Collective Studio
May 1, 2022 - May 1, 2022
Worked on a small, award-winning team of designers, photographers, and art directors to build brands and marketing strategies for startups and community-focused clients in beauty, food, cannabis, and local commerce. Directed creative output and marketing collateral for diverse brands, including social, email, and web assets. Named and branded a small retail venture called 'Verada'. Partnered closely with clients to understand vision, present design concepts, and refine creative solutions that align with brand goals. Maintained a roster of 8+ clients simultaneously, balancing timelines and scopes. Developed packaging designs that balance aesthetics, functionality, and regulatory compliance. Contributed to website design, wireframes, and UX improvements for client digital platforms. Coordinated with printers, developers, and vendors to ensure high-quality execution of deliverables. Stayed current on industry trends, consumer behavior, and competitors to craft relevant, innovative design
Graphic Designer (Founder) at Camp Studio
January 1, 2021 - November 19, 2025
Founded Camp Studio and manage a roster of 10+ loyal clients across music, food, clothing, entertainment, beauty, and local community sectors. Develop cohesive brand identities—logos, color systems, typography, and messaging—to establish strong visual presence. Create podcast cover art, social assets, motion graphics, and promotional materials to boost audience engagement. Specialize in translating challenging client briefs into strategic, visually compelling design solutions aligned with brand objectives. Lead end-to-end creative process from discovery to final delivery, ensuring projects stay on time and within scope. Guide clients through branding decisions, help articulate vision, assess market positioning, and implement effective design solutions.
Graphic Designer (Founder, Freelance Studio) at Camp Studio
January 1, 2021 - Present
Manages a roster of 10+ loyal clients across the music, food, clothing, entertainment, beauty, and local community industries. Develops cohesive brand identities including logos, color systems, typography, and messaging; creates podcast identities with cover art, social media assets, motion graphics, and promotional materials; guides clients through branding decisions; manages the full creative process from discovery to delivery to ensure on-time, within-scope results.
Communications Designer (Full-time) at Allocate
November 1, 2022 - Present
Worked on a small team of 2-4 managing the creation of marketing collateral targeted for an audience of 500+. Managed creative direction and collateral creation for a yearly summit hosting 200+ attendees. Designed multi-functional and branded pitch decks for company presentations, sponsorship deals, white label clients, product launches and event pitches. Built and maintained a growing library of marketing assets including logo library, fonts, templates, website prototypes and wireframes, event photography, social media templates, infographics, data visualizations, and research papers. Collaborated with business, sales, creative, strategy, marketing, and development teams throughout the project cycle; partnered with developers, copywriters, and marketing strategists to deliver branding solutions aligned with client goals; adapted to shifting client needs and tight deadlines.
Graphic Designer (Full-time) at Bad Collective STUDIO
September 1, 2020 - April 1, 2022
Worked on a small award-winning team of designers, photographers, and art directors building brand strategies to launch small businesses focused on community initiatives. Named and branded a small retail company 'Verada'. Collaborated with clients to understand their vision, presented design concepts, and refined creative solutions that align with brand goals. Designed social, email, and website collateral and developed packaging designs; contributed to website design, wireframes, and UI/UX improvements; maintained a roster of 8+ clients; worked with printers, developers, and vendors to ensure quality deliverables; stayed updated on industry trends to create innovative design solutions.

Education

BS Liberal Arts, Media Production at William Paterson University
January 1, 2013 - January 1, 2017
BS Liberal Arts, Media Production at William Paterson University
January 1, 2013 - December 31, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Education