Hi, I’m Chinyere Anyikwa, a creative marketing strategist based in New York, NY. I’ve spent 6+ years driving audience engagement, ecommerce growth, and omnichannel campaigns for consumer, fashion, lifestyle, and food brands, managing multi‑million dollar initiatives and scaling social audiences while boosting online revenue. I blend storytelling with performance, build culturally relevant campaigns, and leverage AI-assisted workflows to optimize content, influencer partnerships, and promotional storytelling. I thrive in fast-paced environments, partner with creators and brands, and focus on measurable impact from discoverability and conversion to retention and lifecycle marketing. Outside of work, I enjoy exploring trends, consumer behavior, and storytelling that resonates with diverse communities.…

Chinyere Anyikwa

Hi, I’m Chinyere Anyikwa, a creative marketing strategist based in New York, NY. I’ve spent 6+ years driving audience engagement, ecommerce growth, and omnichannel campaigns for consumer, fashion, lifestyle, and food brands, managing multi‑million dollar initiatives and scaling social audiences while boosting online revenue. I blend storytelling with performance, build culturally relevant campaigns, and leverage AI-assisted workflows to optimize content, influencer partnerships, and promotional storytelling. I thrive in fast-paced environments, partner with creators and brands, and focus on measurable impact from discoverability and conversion to retention and lifecycle marketing. Outside of work, I enjoy exploring trends, consumer behavior, and storytelling that resonates with diverse communities.…

Available to hire

Hi, I’m Chinyere Anyikwa, a creative marketing strategist based in New York, NY. I’ve spent 6+ years driving audience engagement, ecommerce growth, and omnichannel campaigns for consumer, fashion, lifestyle, and food brands, managing multi‑million dollar initiatives and scaling social audiences while boosting online revenue. I blend storytelling with performance, build culturally relevant campaigns, and leverage AI-assisted workflows to optimize content, influencer partnerships, and promotional storytelling.

I thrive in fast-paced environments, partner with creators and brands, and focus on measurable impact from discoverability and conversion to retention and lifecycle marketing. Outside of work, I enjoy exploring trends, consumer behavior, and storytelling that resonates with diverse communities.

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Language

English
Fluent

Work Experience

Content & Shopper Marketing Specialist at FreshDirect
May 1, 2025 - February 1, 2026
Managed integrated digital shopper marketing campaigns across ecommerce, CRM, and social channels supporting $3.2M+ in cross-functional marketing initiatives. Developed omnichannel campaign strategies that increased customer engagement, brand visibility, and online conversion performance across ecommerce platforms. Collaborated with CPG partners, merchandising, creative, and marketing teams to execute high-performing digital campaigns aligned with consumer trends and seasonal priorities. Executed influencer-supported and creator-led campaigns for consumer brands including Graza and Portland Pet Food, integrating creator content into broader ecommerce and social strategies. Implemented Airtable automation workflows that streamlined campaign operations and accelerated asset delivery timelines by approximately 50%. Supported ecommerce discoverability strategies through digital merchandising initiatives, search optimization, and promotional storytelling.
Digital Marketing Specialist at New York Fries
October 1, 2021 - September 1, 2024
Led digital marketing and social media initiatives focused on audience growth, brand awareness, customer engagement, and in-store traffic generation. Increased social audience growth by approximately 70% through culturally relevant content strategies, community engagement, and platform-native storytelling. Developed and executed integrated campaigns across social media, email marketing, and retail touchpoints that drove measurable business impact. Spearheaded the National Fry Day campaign using social content, email marketing, and promotional storytelling, contributing to a 40% increase in sales. Collaborated cross-functionally with operations, creative teams, and external partners to align marketing initiatives with business objectives. Monitored audience behavior, customer feedback, and digital performance metrics to optimize campaign effectiveness and customer experience.
E-commerce Social Media Coordinator at Palais Des Thés
December 1, 2018 - September 1, 2021
Supported ecommerce marketing operations and digital merchandising initiatives using Shopify Plus. Managed website content updates, inventory visibility, and product storytelling to improve online customer experience. Assisted with social content development and digital campaign execution supporting brand engagement and ecommerce performance.

Education

Bachelor’s Degree in English at John Jay College of Criminal Justice
January 11, 2030 - May 25, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Consumer Goods, Software & Internet, Media & Entertainment