Cara Chalmers Higgins
I’m a freelance Social Media Manager with over eight years’ experience helping brands grow their online presence through creative, results-driven content.
About
I’m a freelance Social Media Manager with over eight years’ experience helping brands grow their online presence through creative, results-driven content.
I started my career in digital marketing and spent six years at Xcite West Lothian Leisure where I managed social media, led campaigns and grew Instagram by 250% while increasing website traffic by 40%. Since then I’ve been working freelance with a range of clients, building tailored strategies that boost visibility and engagement, including growing a client’s Facebook audience by 177% in nine months.
I’m hands-on with everything from content creation and copywriting to photography and design, but I also take a strategic approach, making sure everything I do is aligned with business goals and backed by performance insights.
What makes me stand out is that I don’t just focus on making content look good - I focus on making it work. I understand how to connect with audiences, build trust and create content that actually drives results.
- 12 years' experience
- Joined May 2024
Industry experience
- Non-Profit Organization
- Retail
- Other
- Media & Entertainment
- Professional Services
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Work experience
Digital Marketing & Social Media Consultant at The Mix Up with experience in social media management, content creation and online campaigns. Skilled in driving measurable growth through strategic content, audience engagement and targeted digital campaigns, with recent freelancing experience for a range of clients. Known for creating compelling visual content, particularly through photography, and delivering insights that strengthen brand visibility and connections with audiences.
Organised stock and maintained accurate inventory records, supporting retail operations. Created visually appealing displays driving sales and customer engagement.
Create tailored social media strategies for small businesses across various industries. Manage content creation and scheduling, boosting client visibility and engagement. Grew a client’s Facebook audience from 358 to 992 followers in 9 months (177% increase) through targeted content and consistent engagement. Developed a tailored social media strategy to boost brand visibility and engage customers. Utilised photography skills to produce high-quality, brand-aligned images for social media. Produced performance reports to help clients track growth and understand results. Built strong relationships with clients, developing content that connects with their audiences and encourages engagement.
Education
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