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Senior Designer and Product Manager with 10 years of experience spanning brand identity, UX/UI, packaging, and product design. Known for leading high-impact visual and digital initiatives that strengthen brand visibility and improve user perception across platforms. Strategic and hands-on with strong visual language—translating business needs into clear, compelling design systems and prototypes. Experienced with Adobe tools, Figma, AI-assisted design workflows, SEO and performance marketing (Google Ads/Analytics), and cross-functional delivery with marketing, product and CRM teams.…Senior Designer and Product Manager with 10 years of experience spanning brand identity, UX/UI, packaging, and product design. Known for leading high-impact visual and digital initiatives that strengthen brand visibility and improve user perception across platforms. Strategic and hands-on with strong visual language—translating business needs into clear, compelling design systems and prototypes. Experienced with Adobe tools, Figma, AI-assisted design workflows, SEO and performance marketing (Google Ads/Analytics), and cross-functional delivery with marketing, product and CRM teams.

María Gabriella Carbone

Brand Designer, Graphic Designer, Web Designer, +6

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Senior Designer and Product Manager with 10 years of experience spanning brand identity, UX/UI, packaging, and product design. Known for leading high-impact visual and digital initiatives that strengthen brand visibility and improve user perception across platforms. Strategic and hands-on with strong visual language—translating business needs into clear, compelling design systems and prototypes. Experienced with Adobe tools, Figma, AI-assisted design workflows, SEO and performance marketing (Google Ads/Analytics), and cross-functional delivery with marketing, product and CRM teams.…Senior Designer and Product Manager with 10 years of experience spanning brand identity, UX/UI, packaging, and product design. Known for leading high-impact visual and digital initiatives that strengthen brand visibility and improve user perception across platforms. Strategic and hands-on with strong visual language—translating business needs into clear, compelling design systems and prototypes. Experienced with Adobe tools, Figma, AI-assisted design workflows, SEO and performance marketing (Google Ads/Analytics), and cross-functional delivery with marketing, product and CRM teams.

Available to hire

Senior Designer and Product Manager with 10 years of experience spanning brand identity, UX/UI, packaging, and product design. Known for leading high-impact visual and digital initiatives that strengthen brand visibility and improve user perception across platforms.

Strategic and hands-on with strong visual language—translating business needs into clear, compelling design systems and prototypes. Experienced with Adobe tools, Figma, AI-assisted design workflows, SEO and performance marketing (Google Ads/Analytics), and cross-functional delivery with marketing, product and CRM teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Italian

Beginner

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Design Manager / Senior Designer at ID Finance

January 1, 2025 - January 1, 2026

Led the design team to deliver high-impact creative assets for online and offline campaigns while strengthening brand presence of products (Moneyman, Plazo, GoPréstamo). Collaborated with marketing, performance, product and CRM teams to ensure consistent brand messaging and on-time asset delivery across channels. Managed weekly design team workload, ensuring quality output and timely release. Executed strategic offline advertising and developed digital content for CRM, YouTube Ads and paid media while ensuring correct use of brand guidelines. Supported LATAM branch alignment and cross-region creative collaboration. Partnered with internal/external teams to improve website and product experiences, providing UX/UI refinement and design direction for consistent brand standards.

Senior Graphic Designer at GF Brands Agency

January 1, 2023 - January 1, 2024

Redesigned and packaged 3 product line identities, improving brand perception by 38% and strengthening market positioning. Coordinated with stakeholders, engineers and developers to ensure accurate implementation in the UK market. Translated business and technical requirements into wireframes, prototypes and refined user interfaces with Edirect’s team in Dubai, aligning with usability standards and project goals. Produced and optimized packaging, brand applications and eCommerce-ready digital assets, increasing traffic by 25%. Supported SME clients with tailored visual solutions, improving engagement by 40% and conversion rates by 35%. Produced SEM-focused UX/UI content and design strategy for web-ready delivery.

Illustrator / Graphic Designer at Cápita Works

January 1, 2021 - January 1, 2023

Designed and developed wireframes and prototypes for the LaChamba mobile app (Mexico and Guatemala), improving retention by 30% and interaction by 45%. Redesigned LaChamba’s website and created workflows, prototypes and all audiovisual/content/document assets for the LaChambaU e-learning platform, increasing course completion rates by 40%. Collaborated with UX on user research and usability testing to identify pain points and improve experience for new platforms (Grupo Consultor EFE and Pride Partners). Implemented SEM strategies for internal brands, increasing web traffic by 30% and improving keyword rankings by 40%. Developed branding, UX/UI, illustration, digital assets and email marketing content for international clients across USA and LATAM markets.

Junior Graphic Designer at Nestlé S.A.

January 1, 2020 - January 1, 2021

Developed audiovisual content, digital assets and manuals, improving internal communication by 30% across departments. Collaborated with Nestlé HQ and Nestlé Brazil to redesign and translate the Nestlé Global Training Centre (Rive Reine) training courses platforms for LATAM, improving training engagement by 35%. Kept up with design trends and emerging tools to support innovation in Venezuela training experiences. Redesigned learning workflows and reduced employee training time by 60% through platform automation and UI improvements.

Senior Designer / Brand & UX/UI Specialist (Freelance) at Freelance – Remote Projects (LA TAM, USA, EU, JAPAN)

January 1, 2016 - Present

Created full visual identities and brand design for international clients across multiple sectors (communications, HR, sports, food & beverage, construction). Designed food/beauty/skincare packaging to improve shelf presence and user engagement. Built product features, mockups, and animated interfaces aligned with user and business needs. Developed responsive websites and high-fidelity UX/UI prototypes for scalable iOS and Android products in Figma/Adobe XD to improve lead generation and retention. Led interior design and visual implementations for retail and sports brands using 3D mockups and branded spaces. Produced 1,200+ performance display assets for online campaigns and Google Image Ads, achieving 2.5x higher conversion than benchmarks. Delivered merchandising, mascots, illustrations, and storytelling visuals for branding and training/editorial projects.