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I'm Frajna Puspita, a Brand & Creative Strategist with 6+ years building brand identities, content systems, and visual languages for lifestyle, wellness, hospitality, and emerging brands. I work end-to-end—from positioning and strategy through to execution, production, and the infrastructure that keeps it consistent. Based in Bali, I collaborate with clients worldwide. I also build digital tools to solve real creative workflow problems: Moodbase, an AI-powered visual curation platform, and Rate Yourself, a free pricing calculator for Southeast Asian freelance creatives.…I'm Frajna Puspita, a Brand & Creative Strategist with 6+ years building brand identities, content systems, and visual languages for lifestyle, wellness, hospitality, and emerging brands. I work end-to-end—from positioning and strategy through to execution, production, and the infrastructure that keeps it consistent. Based in Bali, I collaborate with clients worldwide. I also build digital tools to solve real creative workflow problems: Moodbase, an AI-powered visual curation platform, and Rate Yourself, a free pricing calculator for Southeast Asian freelance creatives.

Frajna Puspita Firdaus

Brand Strategist, Creative Director, Content Strategist, +5

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I'm Frajna Puspita, a Brand & Creative Strategist with 6+ years building brand identities, content systems, and visual languages for lifestyle, wellness, hospitality, and emerging brands. I work end-to-end—from positioning and strategy through to execution, production, and the infrastructure that keeps it consistent. Based in Bali, I collaborate with clients worldwide. I also build digital tools to solve real creative workflow problems: Moodbase, an AI-powered visual curation platform, and Rate Yourself, a free pricing calculator for Southeast Asian freelance creatives.…I'm Frajna Puspita, a Brand & Creative Strategist with 6+ years building brand identities, content systems, and visual languages for lifestyle, wellness, hospitality, and emerging brands. I work end-to-end—from positioning and strategy through to execution, production, and the infrastructure that keeps it consistent. Based in Bali, I collaborate with clients worldwide. I also build digital tools to solve real creative workflow problems: Moodbase, an AI-powered visual curation platform, and Rate Yourself, a free pricing calculator for Southeast Asian freelance creatives.

Available to hire

I’m Frajna Puspita, a Brand & Creative Strategist with 6+ years building brand identities, content systems, and visual languages for lifestyle, wellness, hospitality, and emerging brands. I work end-to-end—from positioning and strategy through to execution, production, and the infrastructure that keeps it consistent. Based in Bali, I collaborate with clients worldwide.

I also build digital tools to solve real creative workflow problems: Moodbase, an AI-powered visual curation platform, and Rate Yourself, a free pricing calculator for Southeast Asian freelance creatives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

Indonesian

Fluent

English

Advanced

Work Experience

Brand & Creative Strategist at Bali Water

January 1, 2022 - Present

Built the brand from zero—no identity, no visual direction, no content strategy—into a full groovy tropical world grounded in 1970s Bali aesthetics, developed the brand soul document, visual direction, moodboard, and two-world brand architecture (The Party and The Flow). Delivered end-to-end brand identity, content strategy, product photography, Reels production, AI-generated image/video content, copywriting, and web design; maintained a 3+ year creative partnership.

Brand & Creative Strategist / Content Director at Modern Women Bali

January 1, 2023 - January 1, 2025

Reverse-engineered the brand voice from existing published content and codified it into a full brand bible; built a complete content system (voice guidelines, hook library for Reels) and AB testing framework; directed and produced Reels translating the brand voice into moving image; delivered formal brand guidelines pitch to stakeholders to document and scale the creative direction.

Brand & Creative Strategist at Bali Prime Travel

January 1, 2023 - January 1, 2024

Repositioned a general tourism brand to feel premium—visual identity, content strategy, photography direction, copywriting, and social media management; built a brand voice that felt like a trusted local rather than a tourist pamphlet.

Freelance Creative at Various Clients

January 1, 2019 - Present

15+ clients across F&B, wellness, fashion, lifestyle, and hospitality; services across brand identity, visual direction, content strategy, photography, Reels production, copywriting, social media management, and community outreach.