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I am an analytical and performance-driven Paid Search & Digital Marketing Specialist with 4+ years of experience managing Google and Microsoft Ads campaigns at scale, including bid strategy, ad copy testing, conversion tracking, and performance reporting. I also have hands-on SEO experience with on-page optimization and technical audits, and I excel at translating complex search data into clear client insights that drive measurable results. I recently completed my MSc in Digital Marketing at Dublin City University on a full merit scholarship, and I’m eager to bring dual-channel search expertise to a leading Irish media agency supporting Ireland’s top brands. Based in Dublin and eligible to work without a permit.…I am an analytical and performance-driven Paid Search & Digital Marketing Specialist with 4+ years of experience managing Google and Microsoft Ads campaigns at scale, including bid strategy, ad copy testing, conversion tracking, and performance reporting. I also have hands-on SEO experience with on-page optimization and technical audits, and I excel at translating complex search data into clear client insights that drive measurable results. I recently completed my MSc in Digital Marketing at Dublin City University on a full merit scholarship, and I’m eager to bring dual-channel search expertise to a leading Irish media agency supporting Ireland’s top brands. Based in Dublin and eligible to work without a permit.

Carina Judith Fernandes

Digital Marketer, PPC Manager, SEO Expert, +5

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I am an analytical and performance-driven Paid Search & Digital Marketing Specialist with 4+ years of experience managing Google and Microsoft Ads campaigns at scale, including bid strategy, ad copy testing, conversion tracking, and performance reporting. I also have hands-on SEO experience with on-page optimization and technical audits, and I excel at translating complex search data into clear client insights that drive measurable results. I recently completed my MSc in Digital Marketing at Dublin City University on a full merit scholarship, and I’m eager to bring dual-channel search expertise to a leading Irish media agency supporting Ireland’s top brands. Based in Dublin and eligible to work without a permit.…I am an analytical and performance-driven Paid Search & Digital Marketing Specialist with 4+ years of experience managing Google and Microsoft Ads campaigns at scale, including bid strategy, ad copy testing, conversion tracking, and performance reporting. I also have hands-on SEO experience with on-page optimization and technical audits, and I excel at translating complex search data into clear client insights that drive measurable results. I recently completed my MSc in Digital Marketing at Dublin City University on a full merit scholarship, and I’m eager to bring dual-channel search expertise to a leading Irish media agency supporting Ireland’s top brands. Based in Dublin and eligible to work without a permit.

Available to hire

I am an analytical and performance-driven Paid Search & Digital Marketing Specialist with 4+ years of experience managing Google and Microsoft Ads campaigns at scale, including bid strategy, ad copy testing, conversion tracking, and performance reporting. I also have hands-on SEO experience with on-page optimization and technical audits, and I excel at translating complex search data into clear client insights that drive measurable results.

I recently completed my MSc in Digital Marketing at Dublin City University on a full merit scholarship, and I’m eager to bring dual-channel search expertise to a leading Irish media agency supporting Ireland’s top brands. Based in Dublin and eligible to work without a permit.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Hindi

Advanced

Marathi (Marāṭhī)

Advanced

Arabic

Intermediate

Work Experience

Associate Manager, Digital Marketing at Media.net

August 31, 2024 - July 14, 2025

Led an 8-person digital marketing team managing Taboola and Zemanta programmatic buying campaigns, optimizing performance and resolving conflicts. Developed go-to-market strategies for Black Friday, doubling ad spend. Presented in-depth campaign reports using Power-Bi with actionable insights to senior stakeholders. Conducted quarterly performance reviews analyzing KPIs to guide year-end evaluations and appraisals.

Senior Digital Marketing Associate at Media.net

December 31, 2023 - July 14, 2025

Automated routine tasks with Excel macros to reduce output time by 50%. Improved conversion rates by 15% through structured A/B testing of landing pages. Analyzed competitors using SimilarWeb and Google Analytics to guide strategic decisions. Trained over 10 associates with curated training modules.

Digital Marketing Associate at Media.net

January 1, 2021 - July 14, 2025

Handled search arbitrage campaigns on Taboola and Bing. Managed highest-grossing Taboola ad campaign within the team, generating $457,791.33 in revenue with 54% margins. Facilitated cross-functional collaboration with tech and product teams.

Digital Marketing & Social Media Intern at BookEventz.com

December 31, 2018 - July 14, 2025

Boosted Instagram and Facebook profile views by 40% through planned content calendars. Collaborated with micro influencers and design teams to execute campaigns. Conducted on-page SEO for venue listings, increasing traffic by 23%.

Digital Marketing Intern at Flavalon IT Solutions

August 31, 2018 - July 14, 2025

Created social media creatives and video content using Canva and Filmora for Facebook, LinkedIn, and Instagram. Achieved a 20% success rate in cold calling and email marketing outreach. Managed client communication and design coordination.

Associate Digital Marketing Manager at Media.net

January 1, 2023 - August 31, 2024

Owned performance outcomes for a portfolio of multi-vertical advertiser accounts across Google Ads, Taboola and Zemanta; drove incremental budget growth, achieving $50K daily revenue targets at 20-30% margins and contributing to 10% QoQ growth in 2023. Managed daily Google Ads budgets of $15K-20K, using Target CPA bidding, device bid modifiers and shared negative keyword lists to optimize high-yield query segments. Led campaign optimization and served as primary point of contact; delivered weekly performance reports and partnered with analytics to validate conversion tracking via GTM and landing pages. Maintained billing accuracy and helped develop an in-house campaign optimization matrix.

Senior Digital Marketing Associate at Media.net

January 1, 2021 - December 31, 2022

Executed and optimised lead acquisition campaigns across Google Ads and native platforms with $8K-10K daily budgets; transitioned to Target CPA bidding, reducing CPA by 15% while increasing conversions. Conducted in-depth Search Terms and Auction Insights analyses, eliminated low-intent queries, and improved impression share. Automated routine tasks with Excel macros, improving reporting efficiency; advised on budget allocation and bid strategy to maintain 25-30% efficiency margins. Performed GA4 performance reviews to inform CRO-focused improvements for landing pages.

Digital Marketing Associate at Media.net

August 1, 2019 - December 31, 2020

Supported campaign management within Search Ads 360, using bulk uploads, bid strategy adjustments and centralized reporting to streamline management across Google and Microsoft Ads accounts. Drove creative A/B testing for ad copy and extensions, testing messaging variations to improve ad relevance and achieving a 10% lift in CTR. Partnered cross-functionally with analytics and creative teams to align media performance with client goals. Identified new keyword expansion opportunities, contributing to an 18% increase in incremental search volume.