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I'm a concept-driven creative with a postgraduate background in fashion design, specializing in visual storytelling and brand development. I translate creative identity into cohesive visual outputs across editorial, campaign, and brand-led content for digital platforms. I am organized, adaptable, and thrive in fast-paced environments, developing brand, digital, and print-ready assets with a growing focus on motion, content design, and audience-driven storytelling. I blend craft with strategy to translate concepts into production-ready documentation, collaborating across teams to deliver platform-ready stories that resonate with audiences while shaping visual identities for brands and creative projects.…I'm a concept-driven creative with a postgraduate background in fashion design, specializing in visual storytelling and brand development. I translate creative identity into cohesive visual outputs across editorial, campaign, and brand-led content for digital platforms. I am organized, adaptable, and thrive in fast-paced environments, developing brand, digital, and print-ready assets with a growing focus on motion, content design, and audience-driven storytelling. I blend craft with strategy to translate concepts into production-ready documentation, collaborating across teams to deliver platform-ready stories that resonate with audiences while shaping visual identities for brands and creative projects.

Carla Kruger

Designer, Stylist, Creative Director, +4

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I'm a concept-driven creative with a postgraduate background in fashion design, specializing in visual storytelling and brand development. I translate creative identity into cohesive visual outputs across editorial, campaign, and brand-led content for digital platforms. I am organized, adaptable, and thrive in fast-paced environments, developing brand, digital, and print-ready assets with a growing focus on motion, content design, and audience-driven storytelling. I blend craft with strategy to translate concepts into production-ready documentation, collaborating across teams to deliver platform-ready stories that resonate with audiences while shaping visual identities for brands and creative projects.…I'm a concept-driven creative with a postgraduate background in fashion design, specializing in visual storytelling and brand development. I translate creative identity into cohesive visual outputs across editorial, campaign, and brand-led content for digital platforms. I am organized, adaptable, and thrive in fast-paced environments, developing brand, digital, and print-ready assets with a growing focus on motion, content design, and audience-driven storytelling. I blend craft with strategy to translate concepts into production-ready documentation, collaborating across teams to deliver platform-ready stories that resonate with audiences while shaping visual identities for brands and creative projects.

Available to hire

I’m a concept-driven creative with a postgraduate background in fashion design, specializing in visual storytelling and brand development. I translate creative identity into cohesive visual outputs across editorial, campaign, and brand-led content for digital platforms. I am organized, adaptable, and thrive in fast-paced environments, developing brand, digital, and print-ready assets with a growing focus on motion, content design, and audience-driven storytelling.

I blend craft with strategy to translate concepts into production-ready documentation, collaborating across teams to deliver platform-ready stories that resonate with audiences while shaping visual identities for brands and creative projects.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Figma

Expert

Set Design

Expert

Language

English

Fluent

Work Experience

Creative Consultant and Technical Designer at South African Clothing Startup

January 1, 2023 - October 1, 2025

Developed early brand direction and product concepts, shaping a cohesive aesthetic foundation. Contributed to brand storytelling and established visual identity across digital touchpoints and physical executions. Conducted trend and audience research to inform brand positioning and content direction. Designed visual assets for digital platforms, ensuring consistency across brand touchpoints. Produced technical designs to translate concepts into production-ready documentation. Advised on fabric and trim sourcing, and led iterative sample refinement of garments.

Creative Director and Producer at Independent Fashion Film

December 1, 2024 - December 31, 2024

Conceptualised and directed a narrative-driven fashion film, owning the full creative process from concept to final release. Led end-to-end production, including scripting, casting, storyboarding, and visual world-building. Designed and constructed garments as well as directed styling to reinforce the film’s narrative and aesthetic identity. Directed on-set execution, shaping composition, performance, and overall visual output. Edited the final film and trailer, and designed promotional assets for digital and social platforms with a strong focus on platform-ready storytelling.

Internship at Viviers Studio

June 1, 2024 - August 31, 2024

Assisted in preparing visual and production materials for an international runway showcase in Milan, contributing to cohesive collection presentation. Produced and organised technical illustrations and specifications for the SS25 collection to ensure accurate production communication. Contributed to textile development and sourcing aligned with collection requirements.

Designer and Personal Stylist at lordkez | STAY LOW Records

October 1, 2023 - April 30, 2024

Developed cohesive visual narratives for SAMA-winning artist lordkez for SA Fashion Week 2023 and 2024 appearances. Conceptualised, designed, and styled cohesive looks aligned with public image and high-profile event context. Constructed bespoke garments to inspire narrative-driven visual storytelling. Contributed to the development of public-facing and social media content, ensuring strong audience resonance and a consistent digital presence.

Creative Director at Editorial Shoot ft. lordkez

April 1, 2024 - April 30, 2024

Conceptualised, directed, and produced a fashion editorial, overseeing the full creative process from initial concept to final delivery. Designed and constructed garments and led styling to establish a strong visual narrative. Directed on-set execution, shaping visuals, composition, and overall creative output. Edited final imagery and created final visual assets suitable for digital and editorial distribution, ensuring a cohesive and impactful final presentation.

Backstage Assistant at SA Fashion Week

April 1, 2024 - April 30, 2024

Dressed runway models under tight time constraints to ensure seamless show progression. Maintained garment organisation and assisted backstage coordination during live shows.

Internship at Viviers Studio

December 1, 2023 - February 29, 2024

Assisted with stock management and order fulfilment to maintain inventory accuracy. Contributed to website updates and digital content coordination. Supported pattern-making and production tasks within garment development workflows. Gained exposure to luxury fashion house design-to-production systems.

Creative Consultant and Technical Designer at South African Clothing Start up

January 1, 2023 - October 1, 2025