- Brand Designer
- Brand Strategist
- Creative Director
Carla Le Roux
- Johannesburg, South Africa
- 5 projects
Hi, I’m Carla Le Roux. I’m an Executive Creative Director and Creative Director with deep experience leading award-winning brand systems, packaging, and integrated campaigns across Africa and global markets.
About
Hi, I’m Carla Le Roux. I’m an Executive Creative Director and Creative Director with deep experience leading award-winning brand systems, packaging, and integrated campaigns across Africa and global markets. I’m trusted at Exco and Manco levels to shape creative strategy, protect quality, and drive commercial outcomes.
I excel at translating complex business challenges into clear, effective creative solutions, building strong teams, optimizing studios, and partnering with executive stakeholders across multinational and blue-chip brands. I’m known for my collaborative leadership, studio efficiency, and delivering brand experiences that resonate.
- Joined July 2025
Industry experience
- Consumer Goods
- Financial Services
- Media & Entertainment
- Telecommunications
- Transportation & Logistics
- Professional Services
- Retail
- Other
- Manufacturing
Projects · 5
- Brand Designer
- Brand Strategist
- Creative Director
- Brand Designer
- Brand Strategist
- Creative Director
- Art Director
- Brand Designer
- Brand Strategist
- +6
- Brand Designer
- Brand Strategist
- Creative Director
Work experience· 6 roles
Creative Director, Advisor & Coach · Extra BoldAug 2024 – Present · 2 yrs 4 mos
Provide senior creative direction and strategic advisory to experienced creatives and businesses navigating brand complexity, transition, and performance pressure. Lead brand positioning, creative decision-making, and clarity across high-stakes projects. Apply commercial and people-centered leadership frameworks to strengthen creative performance and delivery outcomes. Advise senior creatives and leaders on leadership presence, creative authority, and sustainable performance.
Creative Director (Exco) · Just DesignNov 2019 – Aug 2024 · 4 yrs 10 mos
Led creative strategy and execution across branding, packaging and campaign work; sat on Exco, contributing to business direction, growth decisions and agency performance; built structured creative processes from brief to delivery; led and mentored a senior creative team; owned creative quality and strategic integrity across key accounts.
Executive Creative Design Director · STRATCOM BrandingNov 2018 – Nov 2019 · 1 yr 1 mo
- Oversaw creative output across multiple brand portfolios and client sectors. - Partnered closely with strategy teams to translate insight into scalable brand systems. - Led studio workflow, resourcing, and performance management across creative teams.
Creative Director (Manco) · Ignite Joe PublicJan 2017 – Nov 2018 · 1 yr 11 mos
Creative Director · Saatchi & Saatchi Brands RockMar 2015 – Jan 2017 · 1 yr 11 mos
Creative Director · The Brand UnionJun 2012 – Mar 2015 · 2 yrs 10 mos
Education· 6
Diploma · VEGA1998 – 1999
2nd-Year Graphic Design & Fine Arts Degree · EAST LANSING COMMUNITY COLLEGE1996 – 1998
Diploma in Graphic Design and Branding · VEGA – Johannesburg2030 – 2026
Graphic Design and Fine Arts (Second Year) · East Lansing Community College – Michigan, USA2030 – 2026
Certifications and awards
Loerie Awards (Multiple)2030 – 2026
Assegai Awards (Multiple)2030 – 2026
SAB Awards – Best Rebrand in Africa2030 – 2026
Nielsen IQ Design Impact Awards2030 – 2026
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