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I am Carla Le Roux, an Executive Creative Director with 25+ years’ experience guiding award-winning brand systems, packaging and integrated campaigns across Africa and global markets. I’ve led teams at Exco and Manco levels, shaping strategy and safeguarding creative excellence while translating business challenges into clear, commercially effective solutions. Beyond agency leadership, I run Extra Bold, a creative coaching practice helping mid- to senior creatives regain clarity, confidence and leadership presence. This dual lens strengthens my ability to lead people, culture and outcomes—far beyond delivering the work.…I am Carla Le Roux, an Executive Creative Director with 25+ years’ experience guiding award-winning brand systems, packaging and integrated campaigns across Africa and global markets. I’ve led teams at Exco and Manco levels, shaping strategy and safeguarding creative excellence while translating business challenges into clear, commercially effective solutions. Beyond agency leadership, I run Extra Bold, a creative coaching practice helping mid- to senior creatives regain clarity, confidence and leadership presence. This dual lens strengthens my ability to lead people, culture and outcomes—far beyond delivering the work.

Carla Le Roux

Creative Director, Art Director, Graphic Designer, +2

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I am Carla Le Roux, an Executive Creative Director with 25+ years’ experience guiding award-winning brand systems, packaging and integrated campaigns across Africa and global markets. I’ve led teams at Exco and Manco levels, shaping strategy and safeguarding creative excellence while translating business challenges into clear, commercially effective solutions. Beyond agency leadership, I run Extra Bold, a creative coaching practice helping mid- to senior creatives regain clarity, confidence and leadership presence. This dual lens strengthens my ability to lead people, culture and outcomes—far beyond delivering the work.…I am Carla Le Roux, an Executive Creative Director with 25+ years’ experience guiding award-winning brand systems, packaging and integrated campaigns across Africa and global markets. I’ve led teams at Exco and Manco levels, shaping strategy and safeguarding creative excellence while translating business challenges into clear, commercially effective solutions. Beyond agency leadership, I run Extra Bold, a creative coaching practice helping mid- to senior creatives regain clarity, confidence and leadership presence. This dual lens strengthens my ability to lead people, culture and outcomes—far beyond delivering the work.

Available to hire

I am Carla Le Roux, an Executive Creative Director with 25+ years’ experience guiding award-winning brand systems, packaging and integrated campaigns across Africa and global markets. I’ve led teams at Exco and Manco levels, shaping strategy and safeguarding creative excellence while translating business challenges into clear, commercially effective solutions.

Beyond agency leadership, I run Extra Bold, a creative coaching practice helping mid- to senior creatives regain clarity, confidence and leadership presence. This dual lens strengthens my ability to lead people, culture and outcomes—far beyond delivering the work.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Creative Coach at EXTRA BOLD - SELF EMPLOYED

August 1, 2024 - Present

Help creatives and leaders reset mindset, clarify vision, and take bold action. Deliver 1:1 and group coaching for career growth, confidence, and clarity. Guide clients through pivots, imposter syndrome, burnout, and blocks. Build custom coaching frameworks for creative transformation. Drive real change with tools that move clients from stuck to thriving.

Creative Director at JUST DESIGN

August 1, 2024 - July 14, 2025

Generate innovative and strategically driven creative concepts. Partner with strategists to bring well-thought-out strategies to life through intelligent, creative thinking. Ensure all work is rooted in consumer insights. Creatively lead and manage the creative studio. Work closely with specialist agencies within the group, external suppliers, and partner agencies. Develop structured and sustainable creative work processes from project initiation to completion. Lead inspiration workshops to foster creative growth. Mentor and guide individual studio members' career growth and goals. Manage the quality of creative output. Create, manage, and build key client relationships aligned with marketing objectives. Manage the creative process from client brief to delivery of the final product. Serve as the go-to person (lead) on all creative matters within the business. Possess a thorough understanding of all programs used by the studio. Be accountable for the final work delivered. Ensure the stu

Executive Creative Design Director at STRATCOM BRANDING

November 1, 2019 - July 14, 2025

Generate innovative and strategically driven creative concepts. Partner with strategists to bring strategies to life through intelligent creative thinking. Lead creative studio and manage the creative process from initiation to completion. Manage client relationships and maintain creative quality and output. Coordinate with partner agencies and suppliers.

Creative Director at IGNITE JOE PUBLIC

November 1, 2018 - July 14, 2025

Creative leadership and management of the studio. Develop strategic and innovative creative concepts. Maintain client relationships and quality of creative work. Part of MANCO board. Oversee workflow, motivate team, and implement department goals.

Creative Director at SAATCHI & SAATCHI BRANDSROCK

January 1, 2017 - July 14, 2025

Lead and manage creative projects and teams. Generate strategic creative solutions. Manage quality of creative output and client relationships.

Creative Director at THE BRAND UNION

March 1, 2015 - July 14, 2025

Creative leadership, managing creative concepts, studio oversight, and client relationship management.

Design Director at BLACK BRANDING

June 1, 2012 - July 14, 2025

Design direction and management for the studio.

Design Director at ITS A GO!

June 1, 2010 - July 14, 2025

Design direction in a small team setting.

Creative Coach and Consultant at Extra Bold

August 1, 2024 - Present

Deliver one-to-one and group coaching for senior creatives navigating burnout, impostor syndrome and career transitions; design practical frameworks combining mindset, strategy and lived industry experience; support clients in rebuilding confidence, direction and sustainable creative momentum; advise on positioning, leadership presence and visibility.

Creative Director (Exco) at Just Design

November 1, 2019 - August 1, 2024

Led creative strategy and execution across branding, packaging and campaign work; sat on Exco, contributing to business direction, growth decisions and agency performance; built structured creative processes from brief to delivery; led and mentored a senior creative team; owned creative quality and strategic integrity across key accounts.

Executive Creative Design Director at STRATCOM Branding

November 1, 2018 - November 1, 2019

Oversaw creative output across multiple brand portfolios; partnered with strategy teams to translate insight into distinctive brand systems; led studio workflow, resourcing and performance across disciplines.

Creative Director (Manco) at Ignite Joe Public

January 1, 2017 - November 1, 2018

Creative lead on integrated brand and experiential campaigns; member of Manco, contributing to agency leadership, culture and operational alignment; drove collaboration across creative, strategy, client service and production teams.

Creative Director at Saatchi & Saatchi Brands Rock

March 1, 2015 - January 1, 2017

Led award-winning brand, identity and experiential work; managed senior client relationships and cross-functional creative teams.

Creative Director at The Brand Union

June 1, 2012 - March 1, 2015

Directed global and regional brand identity systems across multi-market portfolios.