Hi, I’m Carla Le Roux. I’m an Executive Creative Director and Creative Director with deep experience leading award-winning brand systems, packaging, and integrated campaigns across Africa and global markets. I’m trusted at Exco and Manco levels to shape creative strategy, protect quality, and drive commercial outcomes. I excel at translating complex business challenges into clear, effective creative solutions, building strong teams, optimizing studios, and partnering with executive stakeholders across multinational and blue-chip brands. I’m known for my collaborative leadership, studio efficiency, and delivering brand experiences that resonate.…

Carla Le Roux

PRO

Hi, I’m Carla Le Roux. I’m an Executive Creative Director and Creative Director with deep experience leading award-winning brand systems, packaging, and integrated campaigns across Africa and global markets. I’m trusted at Exco and Manco levels to shape creative strategy, protect quality, and drive commercial outcomes. I excel at translating complex business challenges into clear, effective creative solutions, building strong teams, optimizing studios, and partnering with executive stakeholders across multinational and blue-chip brands. I’m known for my collaborative leadership, studio efficiency, and delivering brand experiences that resonate.…

Available to hire

Hi, I’m Carla Le Roux. I’m an Executive Creative Director and Creative Director with deep experience leading award-winning brand systems, packaging, and integrated campaigns across Africa and global markets. I’m trusted at Exco and Manco levels to shape creative strategy, protect quality, and drive commercial outcomes.

I excel at translating complex business challenges into clear, effective creative solutions, building strong teams, optimizing studios, and partnering with executive stakeholders across multinational and blue-chip brands. I’m known for my collaborative leadership, studio efficiency, and delivering brand experiences that resonate.

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Language

English
Fluent

Work Experience

Creative Director (Exco) at Just Design
November 1, 2019 - August 1, 2024
Led creative strategy and execution across branding, packaging and campaign work; sat on Exco, contributing to business direction, growth decisions and agency performance; built structured creative processes from brief to delivery; led and mentored a senior creative team; owned creative quality and strategic integrity across key accounts.
Executive Creative Design Director at STRATCOM Branding
November 1, 2018 - November 1, 2019
- Oversaw creative output across multiple brand portfolios and client sectors. - Partnered closely with strategy teams to translate insight into scalable brand systems. - Led studio workflow, resourcing, and performance management across creative teams.
Creative Director (Manco) at Ignite Joe Public
January 1, 2017 - November 1, 2018
Creative lead on integrated brand and experiential campaigns; member of Manco, contributing to agency leadership, culture and operational alignment; drove collaboration across creative, strategy, client service and production teams.
Creative Director at Saatchi & Saatchi Brands Rock
March 1, 2015 - January 1, 2017
Led award-winning brand, identity and experiential work; managed senior client relationships and cross-functional creative teams.
Creative Director at The Brand Union
June 1, 2012 - March 1, 2015
- Led global and regional brand strategy development and creative direction across complex, multi-market portfolios. - Partnered with senior strategy teams and clients to define brand positioning, architecture, and long-term brand systems. - Directed the translation of strategic insight into cohesive visual identity and brand expression across touchpoints. - Oversaw creative quality, consistency, and strategic integrity across international markets and stakeholders.
Creative Director, Advisor & Coach at Extra Bold
August 1, 2024 - Present
Provide senior creative direction and strategic advisory to experienced creatives and businesses navigating brand complexity, transition, and performance pressure. Lead brand positioning, creative decision-making, and clarity across high-stakes projects. Apply commercial and people-centered leadership frameworks to strengthen creative performance and delivery outcomes. Advise senior creatives and leaders on leadership presence, creative authority, and sustainable performance.

Education

Diploma at VEGA
January 1, 1998 - January 31, 1999
2nd-Year Graphic Design & Fine Arts Degree at EAST LANSING COMMUNITY COLLEGE
January 1, 1996 - January 31, 1998
Diploma in Graphic Design and Branding at VEGA – Johannesburg
January 11, 2030 - February 6, 2026
Graphic Design and Fine Arts (Second Year) at East Lansing Community College – Michigan, USA
January 11, 2030 - February 6, 2026
Diploma in Graphic Design and Branding at VEGA – Johannesburg
January 11, 2030 - February 11, 2026
Graphic Design and Fine Arts (Second Year) at East Lansing Community College – Michigan, USA
January 11, 2030 - February 11, 2026

Qualifications

Loerie Awards (Multiple)
January 11, 2030 - February 11, 2026
Assegai Awards (Multiple)
January 11, 2030 - February 11, 2026
SAB Awards – Best Rebrand in Africa
January 11, 2030 - February 11, 2026
Nielsen IQ Design Impact Awards
January 11, 2030 - February 11, 2026

Industry Experience

Consumer Goods, Financial Services, Media & Entertainment, Telecommunications, Transportation & Logistics, Professional Services, Retail, Other, Manufacturing