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Hi! I'm Carlota Díaz Muñoz, a passionate Marketing and Communications Consultant with experience in managing brand projects, content creation, and influencer marketing strategies. I thrive on learning new trends and developing strong client relationships through effective digital marketing campaigns. I enjoy combining my skills in social media management, brand identity development, and communication to deliver impactful and creative marketing solutions. I’m excited to continue growing in this dynamic field and contribute to successful marketing strategies.…Hi! I'm Carlota Díaz Muñoz, a passionate Marketing and Communications Consultant with experience in managing brand projects, content creation, and influencer marketing strategies. I thrive on learning new trends and developing strong client relationships through effective digital marketing campaigns. I enjoy combining my skills in social media management, brand identity development, and communication to deliver impactful and creative marketing solutions. I’m excited to continue growing in this dynamic field and contribute to successful marketing strategies.

Carlota Díaz Muñoz

Social Media Manager, Content Creator, Marketing Strategist, +3

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Hi! I'm Carlota Díaz Muñoz, a passionate Marketing and Communications Consultant with experience in managing brand projects, content creation, and influencer marketing strategies. I thrive on learning new trends and developing strong client relationships through effective digital marketing campaigns. I enjoy combining my skills in social media management, brand identity development, and communication to deliver impactful and creative marketing solutions. I’m excited to continue growing in this dynamic field and contribute to successful marketing strategies.…Hi! I'm Carlota Díaz Muñoz, a passionate Marketing and Communications Consultant with experience in managing brand projects, content creation, and influencer marketing strategies. I thrive on learning new trends and developing strong client relationships through effective digital marketing campaigns. I enjoy combining my skills in social media management, brand identity development, and communication to deliver impactful and creative marketing solutions. I’m excited to continue growing in this dynamic field and contribute to successful marketing strategies.

Available to hire

Hi! I’m Carlota Díaz Muñoz, a passionate Marketing and Communications Consultant with experience in managing brand projects, content creation, and influencer marketing strategies. I thrive on learning new trends and developing strong client relationships through effective digital marketing campaigns.

I enjoy combining my skills in social media management, brand identity development, and communication to deliver impactful and creative marketing solutions. I’m excited to continue growing in this dynamic field and contribute to successful marketing strategies.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Italian

Beginner

Work Experience

Social Media Specialist and Wholesale Manager at Seasons By Macabla

September 1, 2024 - July 31, 2025

Developed and executed a content marketing strategy, creating and scheduling engaging posts across Instagram and TikTok, leading to a 45% increase in engagement and 30% follower growth. Organised and promoted 20+ events with optimized social media campaigns leading to a 40% attendance increase. Coordinated photoshoots ensuring visual consistency, created a new affiliate program with influencer network, and implemented a new wholesale strategy driving a 60% increase in B2B sales, managing key accounts, and coordinating events nationally and internationally.

Digital Marketing Specialist at Katira

March 1, 2024 - September 1, 2024

Created and localised content for paid and owned media campaigns to improve engagement and increase website traffic by 35%. Conducted A/B testing that increased email open rates by 24% and conversions by 18%. Managed content creation, website updates, influencer collaborations resulting in a 20% increase in brand engagement. Utilised Google Analytics and social media insights to optimize future strategies, improving ROI by 12%.

Marketing Consultant at Coonic

September 1, 2021 - January 31, 2023

Led market research initiatives to inform brand positioning, campaign strategy, and audience targeting using qualitative and quantitative insights. Collaborated with teams and clients to design tailored marketing strategies aligned with business goals. Supported communication planning with content strategy and storytelling, enhancing brand visibility across channels. Trained junior analysts on research methods and data analysis fostering team performance. Conducted competitive analysis and market trend assessments for FMCG, hospitality, and luxury fashion sectors to guide client positioning and rebranding.

Wholesale & PR Manager at Seasons by Macabfa

June 30, 2025 - July 10, 2025

Managed and planned brand projects and activations. Produced weekly content and researched new trends. Developed and maintained the website. Coordinated wholesale operations and managed client accounts. Developed and tracked influencer marketing strategies and affiliate programs.

Communications and Marketing Department at KATIRA

June 30, 2024 - July 10, 2025

Managed brand accounts, coordinated daily content creation, and organized weekly photo shoots. Developed and implemented influencer marketing strategies to foster effective collaborations. Oversaw email marketing, including planning, copywriting, and campaign deployment.

Digital Marketing and Communications Consultant at COONIC

June 30, 2023 - July 10, 2025

Managed and supervised social media accounts for multiple national brands. Conducted data analysis and created monthly reports. Designed and wrote segmented newsletters for each account. Created and distributed press releases; monitored and compiled international media coverage. Conducted market research and presented benchmarks to align brand accounts with current industry trends.

Digital Marketing Intern at Abadía S.L.

September 30, 2020 - July 10, 2025

Full management of all social media platforms, including planning, publishing, and monitoring. Developed and executed a complete rebranding strategy. Designed and implemented influencer marketing and public relations campaigns. Handled B2B relations with hotels to expand the network of partners and business opportunities. Achieved a 60% increase in social media followers.