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I’m a dynamic senior marketing manager with 15 years of experience crafting and executing high-impact digital marketing strategies across demand generation, paid media, lifecycle marketing, CRM, and growth experiments. I’ve helped brands boost ROI, deepen loyalty, and accelerate revenue growth in fast-paced, high-growth environments. After seven years building international experience in the UK, I’ve returned home to the Gold Coast with global insights to drive local business growth. Colleagues know me as adaptable and collaborative, with a clear, impact-driven communication style and a relentless focus on measurable outcomes. I excel at translating business objectives into actionable plans, leading cross-functional teams, and delivering results that matter in evolving markets.…I’m a dynamic senior marketing manager with 15 years of experience crafting and executing high-impact digital marketing strategies across demand generation, paid media, lifecycle marketing, CRM, and growth experiments. I’ve helped brands boost ROI, deepen loyalty, and accelerate revenue growth in fast-paced, high-growth environments. After seven years building international experience in the UK, I’ve returned home to the Gold Coast with global insights to drive local business growth. Colleagues know me as adaptable and collaborative, with a clear, impact-driven communication style and a relentless focus on measurable outcomes. I excel at translating business objectives into actionable plans, leading cross-functional teams, and delivering results that matter in evolving markets.

Carly Crossley

Growth Marketer, Marketing Strategist, Product Marketer, +2

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I’m a dynamic senior marketing manager with 15 years of experience crafting and executing high-impact digital marketing strategies across demand generation, paid media, lifecycle marketing, CRM, and growth experiments. I’ve helped brands boost ROI, deepen loyalty, and accelerate revenue growth in fast-paced, high-growth environments. After seven years building international experience in the UK, I’ve returned home to the Gold Coast with global insights to drive local business growth. Colleagues know me as adaptable and collaborative, with a clear, impact-driven communication style and a relentless focus on measurable outcomes. I excel at translating business objectives into actionable plans, leading cross-functional teams, and delivering results that matter in evolving markets.…I’m a dynamic senior marketing manager with 15 years of experience crafting and executing high-impact digital marketing strategies across demand generation, paid media, lifecycle marketing, CRM, and growth experiments. I’ve helped brands boost ROI, deepen loyalty, and accelerate revenue growth in fast-paced, high-growth environments. After seven years building international experience in the UK, I’ve returned home to the Gold Coast with global insights to drive local business growth. Colleagues know me as adaptable and collaborative, with a clear, impact-driven communication style and a relentless focus on measurable outcomes. I excel at translating business objectives into actionable plans, leading cross-functional teams, and delivering results that matter in evolving markets.

Available to hire

I’m a dynamic senior marketing manager with 15 years of experience crafting and executing high-impact digital marketing strategies across demand generation, paid media, lifecycle marketing, CRM, and growth experiments. I’ve helped brands boost ROI, deepen loyalty, and accelerate revenue growth in fast-paced, high-growth environments. After seven years building international experience in the UK, I’ve returned home to the Gold Coast with global insights to drive local business growth.

Colleagues know me as adaptable and collaborative, with a clear, impact-driven communication style and a relentless focus on measurable outcomes. I excel at translating business objectives into actionable plans, leading cross-functional teams, and delivering results that matter in evolving markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Marketing Automation & Lifecycle Manager at Project Better Energy

January 1, 2025 - December 31, 2025

Led the first suite of automated B2C email and SMS campaigns via HubSpot, driving £1,500+ daily lead-to-sale conversions within 2.5 months. Built B2B HubSpot lead-generation forms, automated outreach, and trained the Sales team. Achieved up to 73% opt-in rate for time-sensitive initiatives. Piloted a WhatsApp automated messaging experiment, boosting callback conversions by 640% to 2.67%. Managed content across four WordPress websites, keeping pages current and campaign-aligned.

Senior Growth Marketing Manager at GiveMatch

June 1, 2024 - November 30, 2024

Built and managed new growth channels (web, email, paid ads, SEO, direct mail) to drive lead generation, donations, and referrals. Improved first referral to second referral from 2.5% to 9.5% via lifecycle email testing. Enhanced B2B lead nurture: first email to meetings booked rose from 1.38% to 5.67% through automated sequences. Ran 15+ data-driven experiments across B2C and B2B channels, including WordPress CRO tests to nurture donor leads.

Lifecycle & Growth Marketing Manager at Binance

September 1, 2021 - November 30, 2023

Led lifecycle marketing across Europe, Middle East, Africa and South Asia, delivering onboarding, activation, retention, product engagement, cross-sell, churn mitigation and win-back campaigns. Implemented automated journeys; weekly A/B and multivariate tests delivering up to +62% trade rate uplift, +48% Binance Pay uplift, +40% KYC uplift and +28% open rate uplift. Coordinated localisation across 15 languages in 93 countries. Managed UK Affiliate Program with 200+ affiliates and led Binance UK’s presence at Dubai Blockchain Week.

Global Referral Program Marketing Manager at Azimo

August 1, 2020 - September 30, 2021

Managed global referral program (£135k+/month) across email, app and web, spanning user acquisition, activation, lifetime value and global spend. Grew new user registrations and activations by +100% in three months. Referrals generated 30%+ of global activations with 27-57% lower CPA versus other channels. Increased new user referrals by 24% in key markets via A/B testing of communications. Led campaigns to launch Azimo in Australia and Canada, driving 37%+ of new user growth with 64% lower CPA vs display ads.

Marketing Manager at CWT

January 1, 2019 - August 31, 2020

Led data-driven website redesign and migration to Oracle Eloqua CMS, delivering 40% higher traffic and 75% faster load times. Planned multi-channel demand generation campaigns across paid and organic channels, aligning with regional sales on pipeline objectives. Built a robust content program (webinars, whitepapers, case studies, ebooks, videos) and supported sales enablement and ABM with tailored collateral.

Marketing Manager at Wyndham Hotels & Timeshare

February 1, 2018 - November 30, 2018

Led lifecycle & CRM campaigns via Mailchimp for 70,000 existing customers to build loyalty, advocacy and sales upgrades. Introduced automated lead nurture via HubSpot for personalised content across four traveller personas. Generated 632 leads from influencer marketing; Instagram-driven leads delivered 552% higher conversion and 83.33% lower CPA. Pioneered the #WyndhamHolidays UGC campaign with 700+ submissions. Trained and supervised a team of five Marketing Coordinators.

Online Marketing Specialist at Mantra Hotels

October 1, 2016 - February 28, 2018

Specialised in SEM, SEO and CRO across four brand sites. Generated 800,000+ sessions and AUD$9M+ monthly revenue. Reduced monthly paid-search budget by 73% through optimisation while increasing ROAS by 3.4% and maintaining ~10% YoY revenue growth. Used Optimizely to improve hotel booking conversion by 0.5%, adding ~AUD$250k monthly revenue.

Marketing Coordinator at HiRUM Software Solutions

September 1, 2013 - October 31, 2016

Generated AUD$450k ARR through flagship marketing service for 75+ hotel clients. Introduced CRM email campaigns and automated journeys via Mailchimp to nurture leads, educate customers, build loyalty and onboard new clients.

Marketing Coordinator at Wyndham Hotels & Timeshare

April 1, 2011 - September 30, 2013

Managed daily email marketing campaigns to 32,000+ timeshare owners, including strategy, segmentation, copywriting, design, stakeholder approvals and post-campaign analysis.