Carly Crossley
I’m a dynamic senior marketing manager with 15 years of experience crafting and executing high-impact digital marketing strategies across demand generation, paid media, lifecycle marketing, CRM, and growth experiments.
About
I’m a dynamic senior marketing manager with 15 years of experience crafting and executing high-impact digital marketing strategies across demand generation, paid media, lifecycle marketing, CRM, and growth experiments. I’ve helped brands boost ROI, deepen loyalty, and accelerate revenue growth in fast-paced, high-growth environments. After seven years building international experience in the UK, I’ve returned home to the Gold Coast with global insights to drive local business growth.
Colleagues know me as adaptable and collaborative, with a clear, impact-driven communication style and a relentless focus on measurable outcomes. I excel at translating business objectives into actionable plans, leading cross-functional teams, and delivering results that matter in evolving markets.
- 14 years' experience
- Joined April 2026
Industry experience
- Travel & Hospitality
- Software & Internet
- Financial Services
- Professional Services
- Media & Entertainment
More experts in Gold Coast, Australia
Work experience· 9 roles
Led the first suite of automated B2C email and SMS campaigns via HubSpot, driving £1,500+ daily lead-to-sale conversions within 2.5 months. Built B2B HubSpot lead-generation forms, automated outreach, and trained the Sales team. Achieved up to 73% opt-in rate for time-sensitive initiatives. Piloted a WhatsApp automated messaging experiment, boosting callback conversions by 640% to 2.67%. Managed content across four WordPress websites, keeping pages current and campaign-aligned.
Built and managed new growth channels (web, email, paid ads, SEO, direct mail) to drive lead generation, donations, and referrals. Improved first referral to second referral from 2.5% to 9.5% via lifecycle email testing. Enhanced B2B lead nurture: first email to meetings booked rose from 1.38% to 5.67% through automated sequences. Ran 15+ data-driven experiments across B2C and B2B channels, including WordPress CRO tests to nurture donor leads.
Led lifecycle marketing across Europe, Middle East, Africa and South Asia, delivering onboarding, activation, retention, product engagement, cross-sell, churn mitigation and win-back campaigns. Implemented automated journeys; weekly A/B and multivariate tests delivering up to +62% trade rate uplift, +48% Binance Pay uplift, +40% KYC uplift and +28% open rate uplift. Coordinated localisation across 15 languages in 93 countries. Managed UK Affiliate Program with 200+ affiliates and led Binance UK’s presence at Dubai Blockchain Week.
Education
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