Carly Fairbank

Led the creative development for Paradox Hotel Vancouver’s nightlife concepts by designing the pitch deck and full visual branding for two in-house clubs. This included concept direction, typography, logo design, and cohesive visual systems that translated seamlessly from proposal to real-world execution. The final concepts were approved and implemented, shaping the identity, atmosphere, and guest experience of Paradox Hotel’s nightlife offerings within a major luxury hospitality brand.

I partnered with Mica Heli to design their 2025/26 merchandise line, creating a cohesive collection that reflects the brand’s adventurous spirit and premium heli-ski experience. The goal was to translate the energy of the mountains and the exclusivity of heli-accessed terrain into wearable pieces that guests and fans would genuinely want to own.

From concept to final artwork, I developed custom typography, illustrations, and graphic treatments that balanced rugged alpine influences with a clean, modern aesthetic. The designs were built to work seamlessly across multiple garments and applications, ensuring consistency while still allowing each piece to feel unique.

The only low sugar candy sweetened with monk fruit, say hello to Healthy Hippo Candy! A brand that is near and dear to my heart, I worked with Healthy Hippo for over 6 years as their Creative Director, building a community on social media and driving brand recognition through email marketing, advertising and investor relations. With better-for-you ingredients, reduced sugar, and no artificial sweeteners, Healthy Hippo is redefining the way you snack—without compromising on taste.