Available to hire
I’m Carly Martin, a Lead Creative Designer with 10+ years shaping brands through thoughtful design, clear storytelling, and user-focused digital experiences. I combine creative direction with hands-on design across brand identity, multi-channel campaigns, and UI-led web design to help brands refine their identity, shape their story, and translate ideas into meaningful experiences.
Throughout my freelance career I’ve partnered with brands including Celestyal Cruises, NHS, Welsh Government, and Wiltshire Farm Foods to deliver authentic, visually strong, and strategically effective work. I thrive on collaborative, cross-disciplinary teams and delivering cohesive, scalable design systems that work across web, print, and social touchpoints.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Freelance Senior Designer / Creative Consultant at Self-employed
January 1, 2019 - November 10, 2025Provide design strategy and execution across branding, digital, and marketing for clients including Celestyal Cruises, Race Hill Motors, Genesis Gold Group, and Vice Reversa. Lead multi-channel campaigns and brand refresh initiatives.
Consultant Lead Designer at Celestyal Cruises
August 1, 2023 - November 10, 2025Delivered a wide range of creative and marketing projects supporting brand growth and repositioning. Contributed to refreshed brand style and creation of new sub-brands. Led multi-channel lead-generation campaigns, achieving a 6% CTR on paid ads. Designed assets across web, email, social, print, and trade marketing. Collaborated cross-functionally to align creative strategy for B2B and B2C audiences.
Consultant Lead Designer at Race Hill Motors
June 1, 2025 - June 1, 2025Built a complete premium brand identity for a bespoke automotive repair company. Produced a suite of launch materials across digital, print, and event platforms. Created website design and development for a seamless user experience. Directed social, email, and video marketing to drive awareness and client acquisition.
Freelance Digital Designer at Genesis Gold Group
May 1, 2025 - May 1, 2025Designed digital ads, email campaigns, and website redesigns. Produced affiliate landing pages improving lead conversion rates. Delivered marketing collateral and online brochures to strengthen digital presence.
Social Strategy & Design Consultant at Vice Reversa
February 1, 2023 - February 1, 2023Created and executed a social content strategy to grow product and brand awareness. Produced static and video content to strengthen engagement across digital platforms.
Founder / Creative Director at First Boulevard
January 1, 2019 - January 1, 2019Founded and led an online lingerie and swimwear brand, overseeing all creative direction and business operations. Designed and developed a bespoke e-commerce website that increased conversions by 8%. Directed multi-channel marketing campaigns, building a distinctive brand identity and customer base.
Senior Designer at SBW Advertising
January 1, 2015 - January 1, 2015Worked with NHS, Welsh Government, City of Bristol College, and Wiltshire Farm Foods. Partnered with Creative Director to deliver TV, print, and digital campaigns. Provided art direction on shoots and produced print, digital, and outdoor designs.
Head Designer at CGB Giftware
January 1, 2014 - January 1, 2014Produced product and packaging designs for the gift industry. Designed and developed B2B marketing materials including e-newsletters, catalogues, and print collateral. Liaised with suppliers in China on product development, ensuring quality and design alignment.
Junior Designer at Monkeydevil
January 1, 2012 - January 1, 2012Supported the Creative Director on creative assets spanning print, digital, and web. Developed foundational coding skills, enhancing understanding of front-end digital design.
Consultant Lead Designer at Celestyal Cruises
August 1, 2023 - November 16, 2025Delivered a wide range of creative and marketing projects to support brand growth and repositioning. Refreshed brand style and contributed to the creation of new sub-brands. Led multi-channel lead-generation campaigns achieving a 6% CTR on paid ads. Designed assets across web, from digital ads to email, social, print, and trade marketing, ensuring visual consistency and impact. Collaborated cross-functionally to align creative strategy for B2B and B2C audiences.
Freelance Digital Designer / Creative Consultant at Freelance / Self-employed
January 1, 2019 - November 16, 2025Selected clients Celestyal Cruises, Race Hill Motors, Genesis Gold Group, and Vice Reversa. Delivered a wide range of creative and marketing projects, helping brands grow and reposition. Led multi‑channel campaigns, designed assets across web, and ensured consistent brand language across touchpoints.
Lead Creative Designer at Freelance / Self-employed
January 1, 2019 - November 24, 2025Helping brands refine their identity, shape their story, and translate ideas into meaningful digital and visual experiences. Selected Clients: Celestyal Cruises, Race Hill Motors, Genesis Gold Group, Vice Reversa.
Creative Designer at Celestyal Cruises
November 1, 2025 - November 1, 2025Delivered creative and marketing assets for the brand’s repositioning, including refreshed styles and new sub-brands. Led multi-channel lead-gen campaigns, achieving a 6% CTR and producing assets across web, email, social, print, and trade. Worked closely with B2B/B2C teams to align creative direction and ensure consistent campaign delivery.
Brand Designer / Creative Lead at Race Hill Motors
June 1, 2025 - June 1, 2025Built a premium brand identity and visual direction, shaping how the brand showed up across all touchpoints. Produced cohesive launch materials across digital, print, and event channels. Designed and developed the full website and supported growth through social, email, and video marketing.
Digital Ads / Marketing Designer at Genesis Gold Group
May 1, 2025 - May 1, 2025Created digital ads, emails, website redesigns, and marketing collateral to strengthen brand visibility and engagement. Built affiliate landing pages that improved lead conversion rates and overall campaign performance.
Lead Creative Designer at Vice Reversa
February 1, 2023 - February 1, 2023Developed and executed a social content strategy to grow product and brand awareness, producing both static and video content.
Junior Designer - Midweight Designer at MonkeyDevil Agency
January 1, 2012 - January 1, 2012Head Designer at SBW Advertising
January 1, 2015 - January 1, 2015Lead Creative Designer (Freelance) at Self-Employed / Freelance
January 1, 2019 - November 24, 2025Lead freelance creative designer delivering brand identity, multi-channel campaigns, and digital/visual experiences. Selected clients include Celestyal Cruises, Race Hill Motors, Genesis Gold Group, and Vice Reversa.
Creative & Marketing Assets Lead at Celestyal Cruises
November 1, 2025 - November 1, 2025Delivered creative and marketing assets for brand repositioning, including refreshed styles and new sub-brands. Led multi-channel lead-gen campaigns with a 6% CTR; produced assets across web, email, social, print, and trade. Collaborated with B2B/B2C teams to ensure consistent campaign delivery.
Brand Identity & Creative Lead at Race Hill Motors
June 1, 2025 - June 1, 2025Built a premium brand identity and visual direction; shaped how the brand appeared across digital, print, and event touchpoints. Produced cohesive launch materials and designed/edited the full website; supported growth via social, email, and video marketing.
Marketing & Digital Design Specialist at Genesis Gold Group
May 1, 2025 - May 1, 2025Created digital ads, emails, website redesigns, and marketing collateral to strengthen brand visibility. Built affiliate landing pages to improve lead conversion and campaign performance.
Social Content Designer at Vice Reversa
February 1, 2023 - February 1, 2023Developed and executed a social content strategy to grow product and brand awareness, producing both static and video content.
Education
BA Hons Design for Advertising at Swansea Metropolitan University
January 1, 2006 - January 1, 2009BA Hons Design for Advertising at Swansea Metropolitan University
January 1, 2006 - January 1, 2009BA Hons Design for Advertising (2:1) at Swansea Metropolitan University
January 1, 2006 - January 1, 2009Qualifications
Industry Experience
Media & Entertainment, Professional Services, Retail, Software & Internet, Consumer Goods, Healthcare, Education, Government
I played a key role in enhancing the brand identity, repositioning it with a more refined and cohesive visual direction. My responsibilities spanned print, digital, and social channels, including the creation of integrated marketing materials for both B2B and B2C audiences. I managed and executed multi-channel campaigns from concept to delivery collaborating with cross-functional teams to shape messaging, establish hierarchy, and translate ideas into effective, on-brand creative. This role allowed me to bring the brand to life across all touchpoints and significantly elevate its presence in the market.
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