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Hi, I’m Carmella Arroyo—a marketing and content strategist who loves turning ideas into engaging campaigns that resonate across social, web, and events. Over the past five years, I’ve built brands, grown communities, and partnered with product, design, and sales teams to drive meaningful growth across digital channels. I’ve led social-first content creation, boosted engagement and audience growth on LinkedIn, Instagram, TikTok, YouTube, and more, and produced SEO-optimized copy and branded visuals for conferences and product launches. I thrive in fast-paced environments and enjoy mentoring teams to craft consistent, impactful messaging and experiences.…Hi, I’m Carmella Arroyo—a marketing and content strategist who loves turning ideas into engaging campaigns that resonate across social, web, and events. Over the past five years, I’ve built brands, grown communities, and partnered with product, design, and sales teams to drive meaningful growth across digital channels. I’ve led social-first content creation, boosted engagement and audience growth on LinkedIn, Instagram, TikTok, YouTube, and more, and produced SEO-optimized copy and branded visuals for conferences and product launches. I thrive in fast-paced environments and enjoy mentoring teams to craft consistent, impactful messaging and experiences.

Carmella Arroyo

Video Editor, Copywriter, Brand Designer, +2

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Hi, I’m Carmella Arroyo—a marketing and content strategist who loves turning ideas into engaging campaigns that resonate across social, web, and events. Over the past five years, I’ve built brands, grown communities, and partnered with product, design, and sales teams to drive meaningful growth across digital channels. I’ve led social-first content creation, boosted engagement and audience growth on LinkedIn, Instagram, TikTok, YouTube, and more, and produced SEO-optimized copy and branded visuals for conferences and product launches. I thrive in fast-paced environments and enjoy mentoring teams to craft consistent, impactful messaging and experiences.…Hi, I’m Carmella Arroyo—a marketing and content strategist who loves turning ideas into engaging campaigns that resonate across social, web, and events. Over the past five years, I’ve built brands, grown communities, and partnered with product, design, and sales teams to drive meaningful growth across digital channels. I’ve led social-first content creation, boosted engagement and audience growth on LinkedIn, Instagram, TikTok, YouTube, and more, and produced SEO-optimized copy and branded visuals for conferences and product launches. I thrive in fast-paced environments and enjoy mentoring teams to craft consistent, impactful messaging and experiences.

Available to hire

Hi, I’m Carmella Arroyo—a marketing and content strategist who loves turning ideas into engaging campaigns that resonate across social, web, and events. Over the past five years, I’ve built brands, grown communities, and partnered with product, design, and sales teams to drive meaningful growth across digital channels.

I’ve led social-first content creation, boosted engagement and audience growth on LinkedIn, Instagram, TikTok, YouTube, and more, and produced SEO-optimized copy and branded visuals for conferences and product launches. I thrive in fast-paced environments and enjoy mentoring teams to craft consistent, impactful messaging and experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Marketing Support Specialist at Oxygen

November 1, 2020 - July 1, 2021

Supported marketing initiatives, contributed to campaigns, and assisted with content creation and collaboration efforts.

Social Media Manager at DNS Filter

January 1, 2021 - January 1, 2024

Led social-first content creation, collaborations, community engagement and growth; managed social channels, produced SEO-friendly content, and coordinated cross-functional campaigns.

Marketing Associate at Hit Play Agency

June 24, 2024 - Present

Supported day-to-day marketing operations, oversaw campaigns, managed social media and landing pages, coordinated distribution of collateral, designed branded social media kits, and supported on-site events.