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Social Media & Digital Marketing Specialist with hands-on experience planning and delivering audience-focused content across Instagram, Facebook, TikTok and YouTube. Experienced in managing content calendars, writing platform-specific copy, and producing short-form video for commercial and charity organisations across the US, UK, Europe and Germany. I use platform insights and audience behaviour to refine content, improve engagement and keep delivery aligned with wider marketing objectives, bringing a practical, organised approach to managing priorities and collaborating with stakeholders.…Social Media & Digital Marketing Specialist with hands-on experience planning and delivering audience-focused content across Instagram, Facebook, TikTok and YouTube. Experienced in managing content calendars, writing platform-specific copy, and producing short-form video for commercial and charity organisations across the US, UK, Europe and Germany. I use platform insights and audience behaviour to refine content, improve engagement and keep delivery aligned with wider marketing objectives, bringing a practical, organised approach to managing priorities and collaborating with stakeholders.

Carmen Liang

Project Manager, Content Creator, Content Designer, +6

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Social Media & Digital Marketing Specialist with hands-on experience planning and delivering audience-focused content across Instagram, Facebook, TikTok and YouTube. Experienced in managing content calendars, writing platform-specific copy, and producing short-form video for commercial and charity organisations across the US, UK, Europe and Germany. I use platform insights and audience behaviour to refine content, improve engagement and keep delivery aligned with wider marketing objectives, bringing a practical, organised approach to managing priorities and collaborating with stakeholders.…Social Media & Digital Marketing Specialist with hands-on experience planning and delivering audience-focused content across Instagram, Facebook, TikTok and YouTube. Experienced in managing content calendars, writing platform-specific copy, and producing short-form video for commercial and charity organisations across the US, UK, Europe and Germany. I use platform insights and audience behaviour to refine content, improve engagement and keep delivery aligned with wider marketing objectives, bringing a practical, organised approach to managing priorities and collaborating with stakeholders.

Available to hire

Social Media & Digital Marketing Specialist with hands-on experience planning and delivering audience-focused content across Instagram, Facebook, TikTok and YouTube. Experienced in managing content calendars, writing platform-specific copy, and producing short-form video for commercial and charity organisations across the US, UK, Europe and Germany.

I use platform insights and audience behaviour to refine content, improve engagement and keep delivery aligned with wider marketing objectives, bringing a practical, organised approach to managing priorities and collaborating with stakeholders.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing & Social Media Support (Volunteering) at Love Actually Charity (CHY)

January 1, 2026 - Present

Managed the charity’s TikTok presence from launch, creating short-form content on parenting, special educational needs and neurodiversity for community and family audiences. Developed empathetic hooks, captions and visual formats for sensitive topics while balancing engagement and respectful messaging. Used TikTok Analytics to review post performance and audience insights, applying patterns to refine future themes and formats. Adapted and scheduled campaign graphics and organisational messaging across Instagram, Facebook and LinkedIn, maintaining consistent brand voice while adjusting copy/visual formats per channel. Coordinated with fundraising and service teams on campaign and event content, including support for the charity’s first conference.

Digital Content Assistant at MTN SHOP

January 1, 2026 - Present

Planned and maintained monthly content calendars for four regional Instagram accounts (EMEA, US, UK, Germany) and supported Facebook scheduling aligned to marketing priorities and deadlines. Wrote platform-specific social copy, adapting tone and messaging for regional audiences, and produced/updated blog content with clear technical product information. Sourced and edited video for YouTube and Instagram and created branded assets using CapCut, Canva and Adobe tools. Monitored performance metrics (views, reach, interactions, link clicks, follows) to identify strong content and refine future topics, formats and posting decisions. Coordinated website/CMS uploads and approvals with stakeholders, prioritising scheduled posts and urgent live-content issues to meet deadlines accurately.

Marketing Associate at Tools Software

September 1, 2025 - Present

Designed and published LinkedIn posts and digital banners to promote products and company updates. Created visual assets for campaigns, internal communications, and promotional materials using Adobe Creative Cloud and Canva. Supported website updates and UX improvements to improve content flow and engagement. Assisted with social media content planning and engagement, monitoring performance to optimize reach. Coordinated with internal teams and external designers to ensure content aligns with brand strategy.

Junior Marketing Associate at pTools Software

January 1, 2025 - January 1, 2026

Created and published digital content including LinkedIn posts, website updates and marketing materials with consistent messaging across written and visual formats. Maintained website content and supported UX improvements to strengthen page structure, navigation and visual hierarchy. Tracked engagement metrics and user behaviour to evaluate content performance and inform optimisation. Supported email marketing and internal communications through written copy and visual assets created in Canva and Adobe tools, and conducted market/content research for broader marketing initiatives.

Communications & Operations Coordinator at Press Up – Rice Chinese

January 1, 2021 - December 31, 2023

- Supported day-to-day operations and internal communications for a high-volume restaurant environment. - Provided customer support, handling client inquiries efficiently and professionally. - Assisted with social media content planning and scheduling, ensuring consistency with brand voice. - Maintained accurate reporting for sales, inventory, and internal administrative tasks.