Carmen Liang

Managed the charity’s TikTok presence from launch, creating short-form content on parenting, special educational needs and neurodiversity for community and family audiences. Developed empathetic hooks, captions and visual formats for sensitive topics while balancing engagement and respectful messaging. Used TikTok Analytics to review post performance and audience insights, applying patterns to refine future themes and formats. Adapted and scheduled campaign graphics and organisational messaging across Instagram, Facebook and LinkedIn, maintaining consistent brand voice while adjusting copy/visual formats per channel. Coordinated with fundraising and service teams on campaign and event content, including support for the charity’s first conference.

Planned and maintained monthly content calendars for four regional Instagram accounts (EMEA, US, UK, Germany) and supported Facebook scheduling aligned to marketing priorities and deadlines. Wrote platform-specific social copy, adapting tone and messaging for regional audiences, and produced/updated blog content with clear technical product information. Sourced and edited video for YouTube and Instagram and created branded assets using CapCut, Canva and Adobe tools. Monitored performance metrics (views, reach, interactions, link clicks, follows) to identify strong content and refine future topics, formats and posting decisions. Coordinated website/CMS uploads and approvals with stakeholders, prioritising scheduled posts and urgent live-content issues to meet deadlines accurately.

Designed and published LinkedIn posts and digital banners to promote products and company updates. Created visual assets for campaigns, internal communications, and promotional materials using Adobe Creative Cloud and Canva. Supported website updates and UX improvements to improve content flow and engagement. Assisted with social media content planning and engagement, monitoring performance to optimize reach. Coordinated with internal teams and external designers to ensure content aligns with brand strategy.