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I am a results-driven digital marketer with hands-on internship experience across luxury beverages, AI products, and media production. I’ve delivered measurable outcomes, including a 2 million-view campaign and a 5% uplift in CTR, through data-driven content strategies, multi-channel campaigns, and active community management. I’m currently pursuing an MA in Creative and Cultural Industries at the University of Manchester. I am bilingual in English and Mandarin/Cantonese, which enables brands to connect across international markets.…I am a results-driven digital marketer with hands-on internship experience across luxury beverages, AI products, and media production. I’ve delivered measurable outcomes, including a 2 million-view campaign and a 5% uplift in CTR, through data-driven content strategies, multi-channel campaigns, and active community management. I’m currently pursuing an MA in Creative and Cultural Industries at the University of Manchester. I am bilingual in English and Mandarin/Cantonese, which enables brands to connect across international markets.

Carmen Li

Copywriter, Brand Designer, Content Producer, +2

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I am a results-driven digital marketer with hands-on internship experience across luxury beverages, AI products, and media production. I’ve delivered measurable outcomes, including a 2 million-view campaign and a 5% uplift in CTR, through data-driven content strategies, multi-channel campaigns, and active community management. I’m currently pursuing an MA in Creative and Cultural Industries at the University of Manchester. I am bilingual in English and Mandarin/Cantonese, which enables brands to connect across international markets.…I am a results-driven digital marketer with hands-on internship experience across luxury beverages, AI products, and media production. I’ve delivered measurable outcomes, including a 2 million-view campaign and a 5% uplift in CTR, through data-driven content strategies, multi-channel campaigns, and active community management. I’m currently pursuing an MA in Creative and Cultural Industries at the University of Manchester. I am bilingual in English and Mandarin/Cantonese, which enables brands to connect across international markets.

Available to hire

I am a results-driven digital marketer with hands-on internship experience across luxury beverages, AI products, and media production. I’ve delivered measurable outcomes, including a 2 million-view campaign and a 5% uplift in CTR, through data-driven content strategies, multi-channel campaigns, and active community management.

I’m currently pursuing an MA in Creative and Cultural Industries at the University of Manchester. I am bilingual in English and Mandarin/Cantonese, which enables brands to connect across international markets.

Skills

Copywriting

SEO

Experience Level

Copywriting

Expert

SEO

Expert

Language

English

Advanced

Work Experience

Corporate Communications Intern at Moët Hennessy Diageo China

December 1, 2024 - March 1, 2025

Content Creation & Social Media: Produced promotional content across official brand channels including poster copy, internal/external communications, and video assets; drove a 5% increase in corporate click-through rate within one month. Digital Media Management: Managed content scheduling and layout across LinkedIn, WeChat Official Accounts, and internal and external web platforms, ensuring consistent brand voice and cross-department alignment. Sustainability Communications: Developed carbon reduction plans for offline events in line with corporate net-zero targets; monitored implementation and achieved approximately 10% reduction in event-related carbon emissions.

Product Marketing Intern at Shanghai Himalaya Technology

September 1, 2024 - November 1, 2024

AI Product Campaign Strategy: Conducted in-depth audience segmentation and product analysis for AI learning tools; created high-quality promotional articles and videos using targeted keyword optimisation and persuasive copywriting — generating 2 million total views. Data-Driven Optimisation: Analysed student engagement data and course drop-off patterns; developed tailored learning materials and course highlights, increasing course completion rate by approximately 4.6%. Influencer & Live Marketing: Led market research and user analysis to design influencer collaboration briefs and coordinate live-streaming events, contributing to measurable growth in product market share.

Digital Marketing Intern at Guangzhou Pinjing Film & Television Production

May 1, 2024 - August 1, 2024

Algorithm-Driven Content Planning: Participated in creative ideation and content planning; managed platform accounts informed by algorithm behaviour and audience data, achieving an average 10,000+ clicks per post with a peak exceeding 10,000 impressions. Community Management: Administered a 500+ member Douyin fan community; crafted engagement copy and organised interactive campaigns to strengthen user retention, contributing to a 2.8% uplift in click-through rate. Digital Performance Optimisation: Investigated market trends and user preferences to refine video formats and topics; optimised account operation strategy, increasing audience stickiness by 5.8%.