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I'm a Singaporean Senior Art Director recently relocated back to Singapore after six years based in Miami. With over a decade of experience across agency and in-house environments, I develop and lead integrated creative for global brands and campaigns. My work sits at the intersection of branding and design systems, creative direction, and visual craft, connecting storytelling and data-driven insight to deliver work that drives meaningful business outcomes. In my current role as Senior Creative at PROS, I lead creative for global demand generation campaigns across digital touchpoints including landing pages, email programs, digital advertising, and events. I collaborate closely with marketing, product, sales, and content teams to translate campaign insights into visually compelling work that improves engagement and drives conversion. I led the PROS rebrand and contributed to campaigns that delivered up to 3x improvements in engagement and conversion. I’m excited to bring a perspective shaped by international experience to a regional team doing ambitious creative work in the region.…I'm a Singaporean Senior Art Director recently relocated back to Singapore after six years based in Miami. With over a decade of experience across agency and in-house environments, I develop and lead integrated creative for global brands and campaigns. My work sits at the intersection of branding and design systems, creative direction, and visual craft, connecting storytelling and data-driven insight to deliver work that drives meaningful business outcomes. In my current role as Senior Creative at PROS, I lead creative for global demand generation campaigns across digital touchpoints including landing pages, email programs, digital advertising, and events. I collaborate closely with marketing, product, sales, and content teams to translate campaign insights into visually compelling work that improves engagement and drives conversion. I led the PROS rebrand and contributed to campaigns that delivered up to 3x improvements in engagement and conversion. I’m excited to bring a perspective shaped by international experience to a regional team doing ambitious creative work in the region.

Carmen Louise Ho

Art Director, Designer, Brand Designer, +2

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I'm a Singaporean Senior Art Director recently relocated back to Singapore after six years based in Miami. With over a decade of experience across agency and in-house environments, I develop and lead integrated creative for global brands and campaigns. My work sits at the intersection of branding and design systems, creative direction, and visual craft, connecting storytelling and data-driven insight to deliver work that drives meaningful business outcomes. In my current role as Senior Creative at PROS, I lead creative for global demand generation campaigns across digital touchpoints including landing pages, email programs, digital advertising, and events. I collaborate closely with marketing, product, sales, and content teams to translate campaign insights into visually compelling work that improves engagement and drives conversion. I led the PROS rebrand and contributed to campaigns that delivered up to 3x improvements in engagement and conversion. I’m excited to bring a perspective shaped by international experience to a regional team doing ambitious creative work in the region.…I'm a Singaporean Senior Art Director recently relocated back to Singapore after six years based in Miami. With over a decade of experience across agency and in-house environments, I develop and lead integrated creative for global brands and campaigns. My work sits at the intersection of branding and design systems, creative direction, and visual craft, connecting storytelling and data-driven insight to deliver work that drives meaningful business outcomes. In my current role as Senior Creative at PROS, I lead creative for global demand generation campaigns across digital touchpoints including landing pages, email programs, digital advertising, and events. I collaborate closely with marketing, product, sales, and content teams to translate campaign insights into visually compelling work that improves engagement and drives conversion. I led the PROS rebrand and contributed to campaigns that delivered up to 3x improvements in engagement and conversion. I’m excited to bring a perspective shaped by international experience to a regional team doing ambitious creative work in the region.

Available to hire

I’m a Singaporean Senior Art Director recently relocated back to Singapore after six years based in Miami. With over a decade of experience across agency and in-house environments, I develop and lead integrated creative for global brands and campaigns. My work sits at the intersection of branding and design systems, creative direction, and visual craft, connecting storytelling and data-driven insight to deliver work that drives meaningful business outcomes.

In my current role as Senior Creative at PROS, I lead creative for global demand generation campaigns across digital touchpoints including landing pages, email programs, digital advertising, and events. I collaborate closely with marketing, product, sales, and content teams to translate campaign insights into visually compelling work that improves engagement and drives conversion. I led the PROS rebrand and contributed to campaigns that delivered up to 3x improvements in engagement and conversion. I’m excited to bring a perspective shaped by international experience to a regional team doing ambitious creative work in the region.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Senior Creative at PROS Inc.

January 1, 2021 - April 1, 2026

Lead performance-driven and persona-informed creative processes end-to-end for global demand generation campaigns across landing pages, email programs, paid/organic display, and events. Build scalable visual systems, translate data insights into user-centered solutions, and collaborate with cross-functional teams to drive engagement and conversion. Achievements include leading the rebrand of PROS and delivering campaigns with up to 3x improvements in engagement and conversion across multiple channels.

Senior Creative at PROS Inc.

April 1, 2026 - Present

In Singapore, continue ownership of creative for global/regional campaigns, partnering with marketing, product, sales and content teams to deliver visually compelling work that aligns with brand strategy and regional market needs.

Associate Art Director at Asia City Media Group

January 1, 2013 - January 1, 2016

Led regional campaigns across print, digital and social for global brands; collaborated with the Creative Director to maintain brand consistency and drive storytelling across markets.

Graphic Designer to Senior Designer at Bold Ink Media

January 1, 2011 - January 1, 2013

Designed and developed campaigns across print and digital platforms, mentored designers, and managed end-to-end production. Won multiple strategic projects and supported marketing and promotional collateral.

Regional Brand Guardian to Art Director at Dentsu Creative Singapore

January 1, 2016 - January 1, 2020

Led end-to-end regional campaigns for DHL Express, Meta, Samsung, Unilever, and Dettol. Collaborated with the Creative Director to drive brand storytelling; recognized with the Exceptionals Award for outstanding teamwork and collaboration.

Graphic Designer at Denieru Tatsu

January 1, 2008 - January 1, 2010

Created brand-consistent marketing assets and supported promotional campaigns for a local brand, managing digital and in-store advertising initiatives to drive customer engagement and sales.

Senior Designer at Bold Ink Media

January 1, 2011 - December 31, 2013

Promoted from Graphic Designer to Senior Designer after two years. Led and collaborated with a team of designers to manage a portfolio of global brands; independently developed pitch decks and mockups; directed end-to-end campaign production across print, digital, and social platforms. Notable client list included DHL Express, Reckitt Benckiser, Samsung, Dairyfarm Group, P&G, Unilever, H&M, Uniqlo, Intel, Lenovo, and Goodpack.