Carmen Parker

Available to hire

Hi, I’m Carmen Parker — a performance-driven digital marketing manager with more than a decade of experience delivering campaigns and strategies that convert leads into closed-won clients.

About

Hi, I’m Carmen Parker — a performance-driven digital marketing manager with more than a decade of experience delivering campaigns and strategies that convert leads into closed-won clients. I thrive on data-led decision-making, cross-functional collaboration, and building high-performing campaigns across paid search, social, and email.

I’ve led global SaaS and professional services campaigns with budgets of up to $75k USD per month across Google, LinkedIn, and Meta, and have owned end-to-end performance reporting and optimisation. I’ve also built nurture programs and landing pages, with a strong focus on turning insights into pipeline and revenue and aligning marketing activity with commercial outcomes.

  • 8 years' experience
  • Joined December 2025

Languages

  • EnglishFluent

Industry experience

  • Real Estate & Construction
  • Software & Internet
  • Professional Services
  • Media & Entertainment
  • Education

More experts

Work experience· 8 roles

Digital Marketing Manager · Altus GroupNov 2022 – Aug 2025 · 2 yrs 10 mos

Continued to oversee global digital marketing for SaaS and professional services; managed PPC budgets up to $75k USD/month across multiple markets; designed and optimized funnels from lead enquiry to close; expanded lead nurture programs using marketing automation; delivered landing pages and A/B tests; aligned marketing with commercial outcomes and collaborated cross-functionally.

Digital Marketing Manager · Coronis GroupJul 2022 – Nov 2022 · 5 mos

Optimised recruitment marketing; reduced cost per lead by 40% while increasing registrations from 100 to 150; introduced collaboration tools (ClickUp) and processes to improve workflow; produced monthly campaign reports with data-driven recommendations; maintained API integrations with tech partners.

Digital Marketing Manager · Altus Group (Global Altus Group)Aug 2021 – Mar 2022 · 8 mos

Led global digital marketing campaigns across paid search (Google/Bing), LinkedIn, and email for SaaS and professional services. Designed and managed lead nurture programs, built high-converting landing pages, and ran continuous A/B tests to optimise conversions and engagement. Collaborated cross-functionally with sales, product, and external partners to drive campaign performance. Key achievements included 15% YoY revenue growth from new subscriptions and a 2x improvement in conversion rate and time on page.

Digital Marketing Manager · Altus GroupAug 2021 – Mar 2022 · 8 mos
Field Marketing Manager · Altus GroupJan 2020 – Aug 2021 · 1 yr 8 mos
Field Marketing Manager · Altus GroupJul 2018 – Sep 2019 · 1 yr 3 mos
Marketing and Systems Executive · Bayleys Real EstateNov 2015 – Jan 2018 · 2 yrs 3 mos
Marketing and Systems Executive · BayleysNov 2015 – Jan 2018 · 2 yrs 3 mos

Education

Bachelor of Business and Information Management; Major in Marketing · University of Auckland2030 – 2025
Bachelor of Business and Information Management (Marketing major) · University of Auckland2030 – 2025
Bachelor of Business and Information Management, Major in Marketing · University of Auckland2030 – 2025

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