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Hi, I’m Carmen Parker — a performance-driven digital marketing manager with more than a decade of experience delivering campaigns and strategies that convert leads into closed-won clients. I thrive on data-led decision-making, cross-functional collaboration, and building high-performing campaigns across paid search, social, and email. I’ve led global SaaS and professional services campaigns with budgets of up to $75k USD per month across Google, LinkedIn, and Meta, and have owned end-to-end performance reporting and optimisation. I’ve also built nurture programs and landing pages, with a strong focus on turning insights into pipeline and revenue and aligning marketing activity with commercial outcomes.…Hi, I’m Carmen Parker — a performance-driven digital marketing manager with more than a decade of experience delivering campaigns and strategies that convert leads into closed-won clients. I thrive on data-led decision-making, cross-functional collaboration, and building high-performing campaigns across paid search, social, and email. I’ve led global SaaS and professional services campaigns with budgets of up to $75k USD per month across Google, LinkedIn, and Meta, and have owned end-to-end performance reporting and optimisation. I’ve also built nurture programs and landing pages, with a strong focus on turning insights into pipeline and revenue and aligning marketing activity with commercial outcomes.

Carmen Parker

Marketing Strategist, Growth Marketer, Product Marketer, +5

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Hi, I’m Carmen Parker — a performance-driven digital marketing manager with more than a decade of experience delivering campaigns and strategies that convert leads into closed-won clients. I thrive on data-led decision-making, cross-functional collaboration, and building high-performing campaigns across paid search, social, and email. I’ve led global SaaS and professional services campaigns with budgets of up to $75k USD per month across Google, LinkedIn, and Meta, and have owned end-to-end performance reporting and optimisation. I’ve also built nurture programs and landing pages, with a strong focus on turning insights into pipeline and revenue and aligning marketing activity with commercial outcomes.…Hi, I’m Carmen Parker — a performance-driven digital marketing manager with more than a decade of experience delivering campaigns and strategies that convert leads into closed-won clients. I thrive on data-led decision-making, cross-functional collaboration, and building high-performing campaigns across paid search, social, and email. I’ve led global SaaS and professional services campaigns with budgets of up to $75k USD per month across Google, LinkedIn, and Meta, and have owned end-to-end performance reporting and optimisation. I’ve also built nurture programs and landing pages, with a strong focus on turning insights into pipeline and revenue and aligning marketing activity with commercial outcomes.

Available to hire

Hi, I’m Carmen Parker — a performance-driven digital marketing manager with more than a decade of experience delivering campaigns and strategies that convert leads into closed-won clients. I thrive on data-led decision-making, cross-functional collaboration, and building high-performing campaigns across paid search, social, and email.

I’ve led global SaaS and professional services campaigns with budgets of up to $75k USD per month across Google, LinkedIn, and Meta, and have owned end-to-end performance reporting and optimisation. I’ve also built nurture programs and landing pages, with a strong focus on turning insights into pipeline and revenue and aligning marketing activity with commercial outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing Manager at Altus Group

August 1, 2021 - March 31, 2022

Led a global SaaS PPC campaign across US/UK/Australia; achieved 15% YoY growth in new subscriptions; implemented a CRO strategy that doubled conversion rates and increased time on page. Planned and executed digital campaigns across paid search (Google/Bing), LinkedIn, and email to support pipeline; built lead nurture programs with marketing automation; created high-converting landing pages and conducted continuous A/B testing; collaborated with sales, product, and external partners to maximize performance.

Digital Marketing Manager at Altus Group

November 1, 2022 - August 1, 2025

Continued to oversee global digital marketing for SaaS and professional services; managed PPC budgets up to $75k USD/month across multiple markets; designed and optimized funnels from lead enquiry to close; expanded lead nurture programs using marketing automation; delivered landing pages and A/B tests; aligned marketing with commercial outcomes and collaborated cross-functionally.

Digital Marketing Manager at Coronis Group

July 1, 2022 - November 30, 2022

Optimised recruitment marketing; reduced cost per lead by 40% while increasing registrations from 100 to 150; introduced collaboration tools (ClickUp) and processes to improve workflow; produced monthly campaign reports with data-driven recommendations; maintained API integrations with tech partners.

Field Marketing Manager at Altus Group

July 1, 2018 - September 30, 2019

Launched PPC Free Trial campaign generating over $100K pipeline; created a personalised 15,000-person newsletter; led email nurture programs and landing pages using Pardot; led digital advertising and event marketing initiatives in partnership with industry associations to improve brand awareness.

Field Marketing Manager at Altus Group

January 1, 2020 - August 31, 2021

Planned and executed regional marketing campaigns to support sales activity across the UK and Middle East; launched and managed email nurture programs and landing pages using Pardot; collaborated with tech partners to maintain API integrations and custom workflows.

Marketing and Systems Executive at Bayleys

November 1, 2015 - January 31, 2018

Managed Bayleys Real Estate email marketing, forms, landing pages, and nurture programs; managed Bayleys commercial social media profiles and presence; produced campaign content for Bayleys Total Property magazine; day-to-day management of the Bayleys commercial real estate brand and supporting administrators nationwide.

Digital Marketing Manager at Altus Group (Global Altus Group)

August 1, 2021 - March 31, 2022

Led global digital marketing campaigns across paid search (Google/Bing), LinkedIn, and email for SaaS and professional services. Designed and managed lead nurture programs, built high-converting landing pages, and ran continuous A/B tests to optimise conversions and engagement. Collaborated cross-functionally with sales, product, and external partners to drive campaign performance. Key achievements included 15% YoY revenue growth from new subscriptions and a 2x improvement in conversion rate and time on page.

Marketing and Systems Executive at Bayleys Real Estate

November 1, 2015 - January 31, 2018

Marketo superuser: managed email marketing, forms, landing pages, and nurture programs; managed Bayleys’ commercial social media profiles and presence; campaign management for Bayleys Total Property magazine including dynamic/personalised ‘out now’ emails; day-to-day management of the Bayleys commercial real estate brand and supporting administrators nationwide.