Senior Digital Marketer at Collab Digital

Account management: Managed day-to-day client relationships, led strategy calls, presentations, and monthly reporting to deliver measurable marketing outcomes. Social media management: Oversaw and optimized client accounts across Facebook, Instagram, LinkedIn, and TikTok with consistent, brand-aligned content and community interaction. Content strategy & creation: Developed content calendars with the creative team to produce high-quality photo and video assets, including concept research, styling, and briefing. Paid media & advertising: Executed and optimized campaigns across Meta Ads Manager and LinkedIn Campaign Manager, refining targeting, creatives, and budgets to achieve KPIs and ROI. Google marketing & reporting: Implemented and monitored Google Ads campaigns and analyzed performance with Google Analytics 4 and Looker Studio to generate actionable insights. Client reporting: Presented campaign performance and key insights to clients, translating data into clear recommendations.

Senior Digital Marketer at Blue Ocean | The B2B Agency

Managed 10 client accounts with regular updates, clear communication and transparent reporting. Drove account growth; expanded a key account by $53,000 including an $18,000 sub-brand launch and a $35,000 video campaign. Improved online sales by 46% in the first year through influencer partnerships and landing page optimization. Optimized Google Ads for visibility, clicks and brand authority; led paid social campaigns; built organic social and community engagement; developed content and copy across EDMs, blogs and websites; led SEO and website strategy; reported using a design thinking approach.

Social Media Marketing Manager at Aspyre Advertising

Social strategy & planning: Developed and executed comprehensive social media strategies for 15 brands. Content creation & curation: Created and scheduled engaging content across platforms. Community management: Built and moderated brand communities, responding to comments/messages. Analytics & performance optimization: Monitored KPIs and optimized campaigns for engagement and ROI using tools like Meta Ads Manager and Google Analytics.

Digital Marketing Manager at DIY Electronics

Leadership: Trained and motivated a marketing team of 8. Digital strategy: Aligned digital initiatives with business goals to drive profitable growth with lower CPA and higher ROAS. Paid media: Managed Google PPC campaigns, increasing sales by approximately $1.31M and reducing costs. Social media: Grew Meta fans to 11,000 and TikTok followers to 12,300. Content marketing: Developed strategies for EDMs, websites, blogs; SEO & website optimization; Reporting.

Senior Digital Marketer at Collab Digital

Leading day-to-day client relationships, strategy calls, and monthly reporting to deliver measurable marketing outcomes. Managed social media across Facebook, Instagram, LinkedIn, and TikTok; developed content calendars with the creative team; executed and optimized campaigns across Meta Ads Manager and LinkedIn; implemented Google Ads with Analytics 4 and Looker Studio; translated complex data into clear, actionable recommendations for clients.