I am an award-winning, dynamic professional with over 20 years of experience in marketing and more than 10 years in community engagement and volunteer management. I have a proven track record of successfully developing and executing programs, driving audience engagement, and building strategic partnerships. I specialize in creating and shepherding innovative strategies from inception to execution for impactful community involvement. Throughout my career, I have led multiple initiatives including launching e-commerce platforms, managing digital marketing campaigns, and producing virtual volunteer events. I am passionate about blending technology with community goals and take pride in my ability to collaborate with diverse partners to maximize program impact.…

Carole Ricks

I am an award-winning, dynamic professional with over 20 years of experience in marketing and more than 10 years in community engagement and volunteer management. I have a proven track record of successfully developing and executing programs, driving audience engagement, and building strategic partnerships. I specialize in creating and shepherding innovative strategies from inception to execution for impactful community involvement. Throughout my career, I have led multiple initiatives including launching e-commerce platforms, managing digital marketing campaigns, and producing virtual volunteer events. I am passionate about blending technology with community goals and take pride in my ability to collaborate with diverse partners to maximize program impact.…

Available to hire

I am an award-winning, dynamic professional with over 20 years of experience in marketing and more than 10 years in community engagement and volunteer management. I have a proven track record of successfully developing and executing programs, driving audience engagement, and building strategic partnerships. I specialize in creating and shepherding innovative strategies from inception to execution for impactful community involvement.

Throughout my career, I have led multiple initiatives including launching e-commerce platforms, managing digital marketing campaigns, and producing virtual volunteer events. I am passionate about blending technology with community goals and take pride in my ability to collaborate with diverse partners to maximize program impact.

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Work Experience

Business Founder/Owner at Inspired By Change, LLC
October 1, 2023 - Present
Designed and launched an eco-friendly apparel e-commerce platform integrating Google Analytics, Google Merchant, and other third-party vendors. Curated a unique range of products aligned with the brand's motivational and sustainable mission. Led a successful influencer branding campaign that increased website traffic by 68% within two weeks.
Digital Marketing Manager at AARP
October 31, 2023 - August 20, 2025
Led virtual volunteer event series development and production during the COVID-19 pandemic, assembling and training volunteer teams in production technologies and creative strategies. Orchestrated the launch and management of the 'Veteran Friendly Voice' virtual volunteer program connecting socially isolated veterans with AARP volunteers. Managed the project to train volunteers on AARP Brand standards via an asynchronous LMS program. Collaborated with Be My Eyes to create a pilot program providing AARP resources to blind or low-vision users via an app, overseeing volunteer prospecting, training, and support.
Advisor, Service Engagement at AARP
November 1, 2021 - August 20, 2025
Directed strategic initiatives for Create the Good® platform connecting volunteers with community organizations. Managed website, marketing campaigns, volunteer teams, virtual and in-person events, and impact reporting. Acquired and maintained key partnerships with organizations such as the American Cancer Society and American Red Cross. Led recruitment campaigns targeting healthcare professionals and grew CTG membership and social media presence significantly.
Marketing Consultant at McKinley Marketing Partners
December 1, 2014 - August 20, 2025
Project managed the development of the Decide. Create. Share. website providing long-term care planning resources. Managed vendors for website development, advertising, and lead generation. Achieved notable increases in web traffic and email engagement. For Women for Women International, managed paid search vendor and optimized campaign conversion rates through strategy and testing.

Education

Master of Science in Management, Marketing at University of Maryland Global Campus
January 11, 2030 - December 1, 2011
Bachelor of Science in Animal Science at University of Delaware
November 30, 0002 - December 1, 2000

Qualifications

Women's Entrepreneurship Certificate
November 1, 2023 - November 1, 2023
American Express Leadership Academy
June 1, 2018 - June 1, 2018

Industry Experience

Non-Profit Organization, Retail, Education, Other
    paper Creative Producer for Video Explainer About VHA's Social Prescription Program

    Creative Producer for a video explaining program developed in partnership between the Veteran’s Health Administration and AARP. Gave creative direction to the production agency that developed the final asset.

    paper Creative Producer for Facebook Live Q&A

    This video is an archive of a Facebook Live Q&A, hosted by Create The Good, with the All of Us Research Program’s participant ambassador Dr. Randee Bloom and Edgar Gil Rico, the senior director for innovation and program development at National Alliance for Hispanic Health. They’ll talk about the importance of Hispanic and Latino participation in All of Us and what the program is doing to include communities historically underrepresented in health research.